Sales

How to track the effectiveness of offline advertising

Everyone realizes that businesses should not mindlessly follow others. But when the first capital comes, the hands are itching to advertise on passers-by, billboards, TV, radio, leaflets… After all, “everyone does it.” But offline advertising is not cheap. Therefore…
Marketing

What UTM tags are and how to use them correctly

UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…