Experts often combine call analytics with other tools. This helps to solve non-standard tasks and clearly see the effectiveness of ad campaigns. That’s exactly how digital agency Trusty Labs works. It is for two years already the Ringostat partner. Read below how to use…
Digital marketing — what is it?
November 26, 2019
There is nothing to be scared of in digital marketing. Moreover, its methods are successfully used by many companies that sometimes don’t even suspect that they actually do. To make it clear, we described what is digital marketing and asked experts to share their…
6 useful hacks for a sales department manager
November 22, 2019
Sales reps spend almost two-thirds of business hours on stuff that is not connected to deals. And only 35,2% of the time is spent on their main duties. Sales reps left to themselves can miss calls and go far beyond scripts. That’s why constant control is an integral part…
How to promote your business in LinkedIn: 4 effective hacks
November 21, 2019
Contemporary life gives us lots of opportunities and chances. Talking about business development, there are plenty of tools, platforms, and ways to reach different goals starting from brand awareness, ending with the growth of revenue. The thing here is to choose the right…
Basic tips for comfy work with Google Sheets
November 19, 2019
Oleksandr Maksimeniuk, founder and CVO of Ringostat started his work with tables in his students years. That’s why people usually ask him how to write a formula or process data. According to his words, the most common mistake is difficult solutions for tasks that could be…
Facebook may be hard to understand — it has its rules and all you have to do is obey. However, sometimes even after making everything in the correct order and praying to all advertising Gods, marketers face different issues. In this article, we collected the most popular…
TED Talks top 7: why marketing rocks
November 14, 2019
According to Wikipedia, marketing is the business process of creating relationships with and satisfying customers. However, this field is not that simple as it may seem at first sight. Robert Rose believes that marketing is telling the world you’re a rock star. Content…
Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the…
What is customer journey in four minutes
November 8, 2019
Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then…
Digest of Ringostat updates for October 2019
November 7, 2019
Sum up Ringostat updates of October. Manual upload of costs to end-to-end analytics and the new feature of Ringostat Smart Phone to increase website conversion and decrease the number of missed calls. Upgraded integrations with Pipedrive and a new page on our…
Common difficulties in SIP-telephony usage and ways to solve them
November 5, 2019
Analog communication slowly getting abandoned and the majority of companies are choosing SIP-telephony. It is an opportunity to quickly provide the office with connections and call all over the world. However, users may face disadvantages when there are inappropriate…
Ringostat end-to-end analytics changes its beta-testing status — receive even more opportunities
October 31, 2019
In September Ringostat end-to-end analytics moved to a stage of opened beta-testing. Almost two months we have monitored its work, listened to your wishes and developed a new functionality. Thus, on the 1st of November, we are ready to announce the start of sales. We have…
Ringostat Insider 2.0: even more information on a customer and a higher probability of the closed deal
October 30, 2019
In May Ringostat released a new instrument — Virtual PBX 2.0. At that time already, our clients were able to discover a lot of useful things about calling customers right online. Ringostat Insider a sales rep assistant helps them with it. How to use its data to make easier…
How to launch Facebook Ad Targeting: step-by-step instructions
October 29, 2019
Every day Facebook is visited by 1,49 billion users. That’s why business actively uses this platform for promotion. In the article, we will discuss targeted advertising in this social media and will provide step-by-step guidance on its…
5 tasks you can solve using Ringostat Smart Phone
October 24, 2019
Receiving calls from customers can be compared to “blindfolded communication”. In this case, an offline shop seller has more advantages. He will recognize the customer if he had visited the shop before. An offline seller also sees the product that interests a customer.
Why several businesses need a call tracking more than others?
October 22, 2019
Certainly, if your website receives many calls — you need call tracking. There are some businesses that receive the maximum requests made by phones. When such companies use contextual advertising and don’t track calls, they lose money and left marketers powerless as…
In brief: discover attribution models in three minutes
October 17, 2019
Today’s daily dilemma is “What attribution model is better?” Well, each case has its own solution. Discover with us what are attribution models, distinguish them and find out how to choose them for specific campaigns.
Reading time is 12…
How to check contextual advertising efficacy
October 15, 2019
The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…
Cost per lead (CPL) is an important metric to plan the promotion. But if a company receives many phone requests, it is impossible to ignore the cost of the call. This is the only way to evaluate the cost-effectiveness of investments in an advertisement of a specific product…
5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies
October 8, 2019
A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…