This guide is for those who work with data in Google Spreadsheets. It will be especially useful for small business owners and sales reps—if their KPIs are related to call handling. Thanks to this upload, it will be easier for you to evaluate the…
Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…