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Diana Pavlova

8 posts
About Digital

Google Ads recommendations in your account: what they are, which ones are worth using, which ones are not, and why

By Diana Pavlova
April 10, 2023
There are so many things Google Ads can do nowadays. It learns on its own, automatically changes bids in campaigns, and determines where and how to display your banners. It seems that Google is so smart that its recommendations should be trusted unconditionally. But not…
About Digital

Performance Max campaigns: features, customization, and optimization

By Diana Pavlova
February 13, 2023
By encouraging advertisers to switch to Performance Max campaigns, Google promises an increase in conversion rates by combining advertising resources. It’s possible to get such a result, but only with the right approach to campaign optimization. Learn more about the…
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      April 10, 2023
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