Holly Linden

Bounce rate refers to the number of site visitors who leave your site without completing the desired action or interaction with other pages on the site. A low bounce rate is one of the top goals many marketers seek to achieve on their websites because it means users interact…

Ranking high up in results from a search engine is a chance to increase the number of blog readers, the number of purchases made in online stores, or inquiries posted on websites. So, how to start working on your visibility in the most popular search engine in the world? In…

Most online businesses want to have web pages that steal clients away from competitors. But many of them end up stealing CTRs and conversions away from themselves. Keyword cannibalization can harm sites of all shapes and sizes. And what’s worse, sometimes it may be too…