The cover of the American magazine Cosmopolitan became one of the first bold and striking examples of DALL-E neural network application in design. Since then, the world’s companies have been actively experimenting and surprising users with exciting product design…
How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics
July 14, 2023
Universal Analytics was recently “unplugged from the matrix” and stopped accumulating data. While this didn’t affect all accounts immediately from July 1, Google officials said all Universal Analytics accounts have already been “queued”. Therefore, clear…
What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…
Digital transformation in call centers: how technology is changing sales and service
June 28, 2023
72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…
Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices
June 20, 2023
Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…
Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…
In this article, our guest author Jessica Robinson is going to discuss 7 social media marketing KPIs that you should regularly track. She also shares metrics that can be considered normal for different niches and platforms. If yours are significantly lower, you should…
Preparing a webinar consists of dozens of small tasks. But if you miss at least one thing, the event will be at risk of failure. Therefore, it is important to always have a well-thought-out plan. Olena Tarnawska, a marketing specialist responsible for the Polish direction at…
Launching a new company or product is a challenge not only to finances but also to the creativity of the entrepreneur. Often, everything stops at the stage of choosing a name. And often, even hours-long brainstorming sessions don’t yield successful ideas. Ringostat…
How to create a successful PPC budget: tips for setting a budget and managing your spending
April 20, 2023
Looking to create a successful PPC budget? You’ve come to the right spot! In this article, we’ll break down for you how to set a budget and efficiently manage your PPC spending. We’ll provide you with some actionable tips to allocate your expenses and optimize…
