Cost per lead (CPL) is an important metric to plan the promotion. But if a company receives many phone requests, it is impossible to ignore the cost of the call. This is the only way to evaluate the cost-effectiveness of investments in an advertisement of a specific product, as well as make other conclusions. Ringostat provides a new metric to do so — cost per proper call (CPPC). It became possible due to the integration with three popular advertising systems. Read below on how it works and what benefits it brings.

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A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read below how to answer these questions based on data on calls.

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There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and the reasons why advertising brings untargeted traffic, by listening to recordings. You will also discover how to minimize the amount of time on listening to calls recordings, leave nothing out.

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Taking stock of the past month. The most global update of this year is Ringostat end-to-end analytics. New integration with the Albato service. “Do not disturb” option in Ringostat Smart Phone for non-business hours. Funnel and status choice where the deal will be created for integrations with CRM.

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Call tracking is based on phone numbers substitution. That’s why we can claim: not enough numbers mean no accurate call analytics. The maximum accuracy is important in these calculations. Get acquainted with Ringostat’s algorithm. Due to its data, we recommend the quantity of phone numbers for substitution.

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A lot of specialists face the same problem. A client comes asking to configure ad campaigns, develop a strategy and increase sales. However, when everything is done, he claims that the advertising is useless, a budget is wasted and there are no leads. Thankfully, call tracking is a way to disprove it and to establish long-term cooperation. Read below about its benefits and types of clients who need call tracking.

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We continue to tell you about end-to-end analytics that is now available in Ringostat. It is the new level of submersion in data as you are not limited by information on calls and sessions anymore. A user receives automatically calculated ROI. He also understands to which channels it is better to allocate the budget. And it’s not the end of Ringostat end-to-end analytics benefits. Read more on other advantages in the article.

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It is hard to believe but a lot of American companies prefer to invest in Google paid ads, Facebook and Instagram ad campaigns, without knowing whether they bring requests from customers or not. Read below and find out experts’ opinions on the benefits of call tracking usage for the US market. To write this article we had 120 minutes of audio interviews with professionals from the United States, sharing their opinion on the benefits of call tracking.

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Our professional holiday is on September 30. It’s Call Tracking Day. And, traditionally, we look back at the top 12 of our updates made within a year. Moreover, our clients receive discounts of up to 50% on any pricing.

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Recently we have released the global update — end-to-end analytics. It is rather different from the same-titled feature of other services. Now you can use the Event-Driven attribution, set weight for different funnel stages as well as the time decay. These things help to receive the most accurate data on the cost recovery of advertisements. Let’s see how to work with the new functionality and how to easily configure it.

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