If you are somehow related to the IT and haven’t discovered Nathan Latka’s podcasts yet — you haven’t lived. Nathan Latka is a founder and CEO of Heyo, a service that helps create fan pages, Facebook contests, and mobile-optimized landing pages. He is an expert in Facebook marketing, social analytics and social selling, author and columnist. Alexander Maxymeniuk, the founder and CVO of our service was a guest on one of his latest podcasts.

Read more

Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research. Victor Osadchiy, OWOX BI, explains what is sampling in Google Analytics, how it can influence your business, and how to avoid sampling in your reports.

Read more

Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how to create pictures with a simple and free tool.

Read more

This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.

Read more

Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings autoplaying video ads to Messenger inboxes. Let’s dive in.

Read more

No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take your seat and enjoy the reading. 

Read more

Recently Ringostat released fully updated Analytics section which allows to work with key data in one tab. This section is primarily designed for marketers, PPC experts and those who need to understand how site traffic is converting into calls. Analytics section is in open beta so we’d like to get your wishes and suggestions.

Read more

When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According to ReturnPath, 19.9% Gmail users never check mail under Promotions tab. Below are the recommendations and studies of popular online media about how to get out of Promotions.  

Read more

General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Junior Software Engineer at Ringostat, shares hack of how to customize the extension to comply GDPR rules. To implement that, all you need is Google Tag Manager and minimal skills in working with it. 

Read more

In May, companies were preparing for GDPR coming into force. Of course, Ringostat wasn’t an exception. We always cared about the safety of your personal information so now we act in the full compliance with General Data Protection Regulation. Besides, we simplified the settings of Call me button. 

Read more