If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call analytics tool. 

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How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully.

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Once upon a time, a perfect website existed in the perfect world. It was flawlessly convenient. It supplied a wide range of goods and services. The systems of online recommendations and price comparison also were very good. The shoppers made purchases online. Marketers measured conversions on Google Analytics and boosted sales. Sounds great, yeah? However, in the real world, things are different. Here’s the story of digital agency Promo.ua about how they managed a difficult project.

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This month we released several useful updates. With them, you may avoid wasting, better track sales reps and simplify the work with pools. And the most important thing is we’ll show you how you can get use of webhook numbers. Put it simply, we still work on contributing to the success of your sales and analytics.

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If you communicate with clients over the phone, you may boost the business indicators by properly processing calls. The example of such success is the client of our partners, digital agency Soda Solutions. Thanks to the call analytics, the real estate company was able to set up effective marketing campaigns and analyze them. That led to the growth of conversion rate by 50$ and increasing the number of calls by 18%. 

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The work for any company starts with providing an office with phone connection and internet. The features and quality of PBX determine the level of customer service and therefore, profit for the company. Today I’m going to tell you what criteria to take into consideration when choosing PBX for office and what to prefer between traditional and virtual PBX. 

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Let’s continue talking about the reasons for the discrepancy between call tracking and other systems. In the previous blog post, I laid out the spread reasons for the mismatch in the number of calls. Today, I’m going to shed a little more light on Google Analytics.

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The popularity of call tracking is growing. It became a mainstream in the world of digital marketing. Last year the total number of active projects in Ringostat was doubled. Our service processed 2 687 128 phone calls for clients. More and more people visit our blog to learn about what call tracking is and how it works. This post is written for our new readers and beginners in call analytics.

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Sometimes users notice that the number of incoming calls in call tracking statistics differs from the real number of inquiries. That truly happens but there’s no blame for call tracking. To identify the reasons for this mismatch, we decided to write two articles. In this first article, we’ll touch common causes leading to differences in statistics. In the second one, we’ll talk about Google Analytics. 

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Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business goals. The true proof of advertising effectiveness is the number of sales or good conversion rate.

This post is created to help you determine which campaigns don’t bring prospects but generate wrong traffic. 

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