Case Study: How Promoting Low-frequency Queries Boosted Phone Calls from PPC by 48%

The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client. 

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Use Report on Call Distribution to Improve Your Business Processes
  • 09.07.2019
  • Katya Chubuk
  • Hacks

Time matters. Time is a priceless treasure. Probably, you heard it a lot of times.

The same things work with your call center and sales department.

If you don’t distribute the call center volume properly, you just throw spaghetti at the wall hoping it sticks.

(I promise my metaphors will get better).

Okay, you think. So how to optimize the sales process? How to ensure that call agents are concentrated on their work in the rush hour?

In this post, we’ll cover how to leverage call distribution report and effectively manage the time of your call center.

 

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Is Your Ad Budget Getting you Nowhere? Pro Tips for Marketers and Heads of Sales Department
  • 02.07.2019
  • Katya Chubuk
  • Hacks

What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful of lack of analytics data + mix thoroughly with ample laziness. Don’t get me wrong, successful planning is possible.

In this blog post, I hope to crack open opportunities on how you can squeeze the maximum from an advertising budget without added costs.

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Case Study: How to set analytics and phone system for the automotive shops

This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.

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No Money — No Honey: How to Calculate Customer Acquisition Budget

How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully.

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Call Tracking is Much More than just a Wiretap
  • 10.06.2019
  • Katya Chubuk
  • Hacks

We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational.

Every time a marketer underestimates other opportunities of call tracking, a fairy of web analytics somewhere falls down dead.

The main purposes of call tracking service are to boost the profit and reduce advertising costs.

So why not leverage all opportunities to achieve a success?

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6 Industries that Must Track Phone Calls
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  • 1

In spite of modern communication forms, people still prefer to use the phone to make purchases. Therefore, many types of business need to use call tracking as must-have web analytics tool. Let’s check out which types of business call tracking is the most critical to.  

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Hitting $1m in ARR in Call Tracking Space: an interview with Alexander Maxymeniuk for Nathan Latka’s “The Top” podcast
  • 07.11.2018
  • Olga Feoktistova
  • News

If you are somehow related to the IT and haven’t discovered Nathan Latka’s podcasts yet — you haven’t lived. Nathan Latka is a founder and CEO of Heyo, a service that helps create fan pages, Facebook contests, and mobile-optimized landing pages. He is an expert in Facebook marketing, social analytics and social selling, author and columnist. Alexander Maxymeniuk, the founder and CVO of our service was a guest on one of his latest podcasts.

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What is Sampling in Google Analytics and How to Avoid It

Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research. Victor Osadchiy, OWOX BI, explains what is sampling in Google Analytics, how it can influence your business, and how to avoid sampling in your reports.

What is Sampling in Google Analytics and How to Avoid It

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How to easily create pictures for blog, social media, and newsletters
  • 13.07.2018
  • Katya Chubuk
  • Hacks

Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how to create pictures with a simple and free tool.

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