Recent statistics show that 66% of online marketing content is 30 seconds or less. To compete in today’s market, you need short, exciting visual content. It’s essential to create short-form videos that will catch and keep the attention of your audience. In this article, we will discuss the benefits of short-form videos in your next email campaign, tips for incorporating them, and some of the best practices when it comes to using short-form videos.
Marketers have a wide array of options to choose from when it comes to advertising. Whether it’s TV, social media, or the good old traditional paper advertising method, you won’t run out of options. Contextual advertising, however, is something you mustn’t miss out on. Not only has it started to rise significantly, but the global market for it is expected to reach a massive $335.1 billion by 2026. In this article, Chris Norton, Founder of insight-led PR agency Prohibition,, will expand on the notion of contextual advertising.
Everyone likes personal appeals. This rule is relevant for brand communication with the audience. And it especially works for mailings, for sure, if you want recipients to open them. In this article, Nada Bundalo, a part of IntercoolStudio digital marketing agency, shares her best tips on how to send a personalized email campaign.
eCommerce is a battlefield. Unlike traditional brick and mortar businesses, you’re competing against the entire internet which is not limited to geographical borders. Most eCommerce business owners will feel like they’re not progressing at some point. If that describes your situation, then we’ve got you covered. This article by Lori Wade will detail 10 tips for improving eCommerce performance to get you moving again.
Today user experience optimization is very important because it helps you retain users as you improve your application. Moreover, improvement of UX also generates better CRO rates. Since you are not the end-user, it might be difficult to understand UX unless you think from their perspective. There are various tools and ways to achieve this, some of which are mentioned below. Atul Naithani, a content developer, and SEO specialist who works at CronJ, a UI UX design Company shares his views.
Summer events are over but we offer you to rock the new autumn business season. This September, as each year, we celebrate Call Tracking Day and have prepared an offer for you. Go to the website to find out more about headliners of marketing and revenue boost. Meanwhile, we will describe to you what has changed since the previous Call Tracking Day and why it became even more profitable to use this year’s offer.
Everyday, people upload 700,000 hours of content to YouTube. If you do not promote and optimize your content properly, it risks being overlooked even by your most enthusiastic subscribers. When you perform analytics on your channel and content, your content has a better chance of getting noticed and watched, which will lead to more subscribers and ad revenue. David Campbell, marketing specialist at Ramp Ventures and Right Inbox, talks about useful metrics for high results.
If your ads are not showing in Google, you need to worry about it. To check if your ads are being displayed or not, you must use the ad preview tool. If the ads are not being displayed even in the ad preview tool, it is alarming. But, don’t worry, we have listed down some of the most common reasons why the Google ads are not showing and how you can fix them. Tips are shared by Ranjit – web developer and blogger at AppsTale.
Google, the largest and most popular search engine, uses over 200 signals to rank sites. One of those signals will be focused on a user’s overall experience on a website. This is where today’s topic comes in – the Core Web Vitals. Read until the end the article of marketing expert Zac Almeida, CEO Ethical Digital. It will help you to find out what the Core Web Vitals are, how they impact your SEO performance, and what you can do now.