How to easily create pictures for blog, social media, and newsletters
  • 13.07.2018
  • Katya Chubuk
  • Hacks

Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how to create pictures with a simple and free tool.

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Case Study: How to set analytics and phone system for the automotive shops

This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.

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Facebook Advertising is Getting Transparent and Annoying
  • 25.06.2018
  • Katya Chubuk
  • News

Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings autoplaying video ads to Messenger inboxes. Let’s dive in.

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How to Write PPC Text Ads
  • 19.06.2018
  • Katya Chubuk
  • Hacks

No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take your seat and enjoy the reading. 

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Analytics Section of Version 2.0: The Most Important Data On Call Sources
  • 13.06.2018
  • Katya Chubuk
  • News

Recently Ringostat released fully updated Analytics section which allows to work with key data in one tab. This section is primarily designed for marketers, PPC experts and those who need to understand how site traffic is converting into calls. Analytics section is in open beta so we’d like to get your wishes and suggestions.

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How to Avoid Landing Business Emails in Promotions — Cool Hacks Digest
  • 12.06.2018
  • Katya Chubuk
  • Hacks

When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According to ReturnPath, 19.9% Gmail users never check mail under Promotions tab. Below are the recommendations and studies of popular online media about how to get out of Promotions.  

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A Practical Guide on How to Customize the Extension to Manage Cookies Files in Compliance with GDPR
  • 05.06.2018
  • Katya Chubuk
  • Hacks

General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Junior Software Engineer at Ringostat, shares hack of how to customize the extension to comply GDPR rules. To implement that, all you need is Google Tag Manager and minimal skills in working with it. 

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May Updates: GDPR Compliance and Simplified Settings of Call Me Button
  • 30.05.2018
  • Katya Chubuk
  • News

In May, companies were preparing for GDPR coming into force. Of course, Ringostat wasn’t an exception. We always cared about the safety of your personal information so now we act in the full compliance with General Data Protection Regulation. Besides, we simplified the settings of Call me button. 

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Case Study: How Promoting Low-frequency Queries Boosted Phone Calls from PPC by 48%

The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client. 

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Call Tracking in the Logistics Industry: Proper Call Analytics and Creating the Effective Advertising

If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call analytics tool. 

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