Paid ads always work in a perfect world, and purchases are made in one click. In the real world, a part of customers call before buying, and advertising campaigns do not always bring targeted traffic. This time, we will answer questions about how to make paid ads effective with the help of call analytics and get more customers for less money.

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Konstantin Cherviakov, ССO of Ringostat named typical mistakes of the majority of marketers that they do during the work with call tracking systems. This article is a long read so prepare your coffee, take the cozy blanket and discover the world of analytics. Stay tuned!

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Carousel is a popular advertising format that allows driving users to different pages from a single advertisement. Such an ad works not for all goals and platforms. That’s why it is crucial to be attentive while launching the campaign so the carousel won’t disappear from the format options. Kristina Holovnia, Marketing Specialist at Ringostat, will explain how to configure the carousel on Facebook and what to consider while launching.

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We didn’t go to Hawaii to avoid the cold in January — we worked as usual and prepared new updates for you For the past 30 days we released an update for integrations with CRM and “covered” Ringostat account in new colors. We simplified the work with call forwarding schemes and protected system Webhooks from a sudden removal. But the main thing is that we prepare an absolutely new tool to release.

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Today we will discuss an instrument that helps a salesman and customer to easily find each other. A potential buyer can quickly go through offers with the price and select the best option. For an online retailer, it’s an opportunity to show the product and receive more sales. Sometimes for advertisers, it is even cheaper than search paid ads. Read below about Google Shopping peculiarities, who needs it, and how to make a setup.

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Every year the already competitive field of marketing becomes more and more challenging. Markets are already saturated with alternative options across all markets, even niche products. That’s why everyone’s goal is to create content that is popular among users. Georgi Todorov, a digital marketer, specializing in outreach strategies, International SEO, and Influencer Marketing at GetVoIP, describes how to reach higher positions in Facebook Organic Reach.

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All companies are struggling to get a client the faster possible. To do so, there are forms on websites. However, when the sales rep reaches the phone to call, the user can already choose the competitor. That’s why the best solution is to automatically connect the sales rep and client as soon as the last one fills in the form. Vitaly Safonov, CCO Assistant at Ringostat, will tell you in detail how to do so.

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Before connecting Ringostat, our specialists provide a demo for all potential clients. By requesting such a demonstration, you save your time and receive a solution that suits your needs exactly. Thus, you can understand whether a service is suitable for your tasks. Read in the article about these and other advantages.

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Nowadays, there are lots of tools that are created to help a business with development, growth, and promotion. However, there is one platform that brings together tools and works for customers and partners, so they are saving & making money in their business. We talked to Olman J. Quesada, who is the Head of Business Development at AppSumo. Thus, we discovered some tips on how to complete the AppSumo partner process. Keep reading!

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2019 has already left, so it’s the right time to take stock of the last month. As usual, holidays didn’t prevent us from creating updates in December. Read on the most important update for our partners and changes in the logic of integrations with CRM systems.

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