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Ліна Льюїс

84 posts
About Digital

What is paid advertising: types, examples, and features

By Ліна Льюїс
August 19, 2020
It is considered that paid ads are the most popular form of online marketing. It is used by 82% of European advertisers who promote online, according to a study of Eurostat. Read what paid ads are and why do you need them. The article will be especially useful for those who…
About Digital

What is a lead magnet, 15 types, and examples of usage

By Ліна Льюїс
August 4, 2020
People are used to the fact that someone always wants something from them: purchases, registrations, reviews, and subscriptions. The easiest way to stand out is to do the opposite thing. Don’t ask for anything, but offer a user something valuable. This will increase…
Ringostat Features

Digest of Ringostat updates for July 2020

By Ліна Льюїс
August 1, 2020
Since July, Ringostat can be installed even for sites that do not have the Google Analytics code. We also simplified the process of integrations with two CRM systems and Messenger. Moreover, our callback became even more secure against…
For businessRingostat Features

Bids management at Ringostat: save time and increase the effectiveness of ads

By Ліна Льюїс
July 28, 2020
Now you can manage bids for paid advertising in Ringostat end-to-end analytics. This will not only save your time but also help increase the cost recovery of the campaigns. The platform will do the same work in seconds that would take hours for a specialist. Read how to work…
For business

Marketing of medical services: types of promotion

By Ліна Льюїс
July 24, 2020
Promotion in the medical sphere is a very difficult process. There are limitations in the advertising of medical services, the issue of trust plays an important role here, and clients come for a variety of requests: from listing symptoms to finding a specific doctor.
Ringostat Features

Digest of Ringostat updates for June 2020

By Ліна Льюїс
July 21, 2020
In June, Ringostat released a global update for end-to-end analytics. Now you can manage your bids without leaving an account of the platform. We also have a new integration with CRM. Read about this and other updates in the latest…
Case Studies

Case study: increased number of requests and the cost of the request reduction by 80%

By Ліна Льюїс
July 13, 2020
During quarantine, many companies were forced to cut budgets. However, the ones that use call tracking clearly understand how to reallocate funds and get the most out of ads. Our partner, Ilya Sandyrev who is a digital marketer, described such an…
Case Studies

Case study: call tracking and campaigns optimization for the private practice

By Ліна Льюїс
June 30, 2020
Medicine is a rather complicated niche for online promotion. First of all, due to high competition, and secondly, due to restrictions from Google. Our partners, PPC advertising agency Context Sisters, described the advantages of call tracking in these conditions. Due to…
About DigitalFor business

In brief: discover 9 facts about remarketing in three minutes

By Ліна Льюїс
June 16, 2020
Some users quit the site without buying anything. But it’s not an issue as you can and should return them. That’s what remarketing is used for. Read briefly about the most important things: how it works, its types, for whom it will fit, and what is the difference…
About Digital

Google Analytics App+Web: why do you need to start using it right now

By Ліна Льюїс
June 3, 2020
If you are working with the field of web analytics consultancy, you have probably already heard about the Google Analytics App+Web. It’s “ a new” analytics, which is now in beta testing, but which is already used by many companies. Including clients of Maks…
Ringostat Features

Digest of Ringostat updates for April 2020

By Ліна Льюїс
May 18, 2020
Like most companies in April, we were in quarantine. But we did and continue to do everything so that our users do not feel the difference in comparison with the “normal” time. In the previous month, Ringostat released five updates: new integrations, and improved…
Ringostat Features

20 things that make Ringostat an awesome platform

By Ліна Льюїс
April 28, 2020
Let’s start with the fact that this opinion is shared by lots of people and companies. According to g2.com, Ringostat is in 10 TOP call tracking systems all over the world. Our platform is used by more than 1000 companies. What makes them choose exactly us but not…
Ringostat Features

Ringostat Messenger: communicate with customers in one window

By Ліна Льюїс
April 22, 2020
Customers and companies have been communicating in messengers for a long time. Now it’s time to combine several communication channels in one window. That’s why we released a new tool — Ringostat Messenger. Be in touch with customers in a single interface…
Ringostat Features

Digest of Ringostat updates for March 2020

By Ліна Льюїс
April 17, 2020
March became a month of global change and it especially concerned the business. Ringostat does everything possible to keep you working effectively and quickly adapting to the new conditions. We created a new tool for convenient communication with customers. Discover these…
Case Studies

Case study from the lending sphere: conversion growth at 404%, decrease of the cost of conversion at 70%, CR growth at 154%

By Ліна Льюїс
March 31, 2020
There are niches with a high cost per click, and it’s especially important to understand there which ads work and which ones aren’t. This will not only help to compete successfully but decrease the cost per lead acquisition.A case study of our…
About DigitalFor business

8 ways e-commerce websites can take product pages to the next level

By Ліна Льюїс
March 20, 2020
Customers like to get information before buying. They want to read about all the essentials and advantages, as well as make comparisons. Hence, if you succeed in meeting their needs, you will bring them to a buying decision. Since 2010, Tigran Mirzoyan, CEO at Smarketa.com…
About Digital

Building a simple forecast in Google Sheets or Excel

By Ліна Льюїс
March 16, 2020
How will the demand and sales volume change in the near future? Should we expect traffic growth or decrease? You do not have to be an analyst or do research to answer these questions. Read below how to find out general trends and spend a minimum to do so. Konstantin Rachyn…
About Digital

Top 9 PPC Mistakes Businesses Make and How to Avoid Them

By Ліна Льюїс
March 10, 2020
Kevin Urrutia, have listed down the common mistakes business owners, and digital marketing professionals make when running a PPC campaign, so it will not happen to you. Kevin is a founder of Voy Media Marketing Agency NYC that helps businesses maximize the benefits of…
About Digital

QoS settings that will increase the quality of IP telephony

By Ліна Льюїс
March 6, 2020
In general, difficulties with the connection may appear due to the low throughput of a router. There may be malfunctions if a person is making a call, and his five colleagues are simultaneously listening to the music. In this article, we will describe settings that can…
Ringostat Features

Digest of Ringostat updates for February 2020

By Ліна Льюїс
March 3, 2020
Now Ringostat can connect a website and CRM system in ten minutes and without involving a programmer. It saves your time due to the more comfy navigation and reports available for all projects. We have also changed the design of the home page of our website. As usual, these…
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