Ringostat blog: posts about marketing and analyticsRingostat blog: posts about marketing and analytics
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About Digital

How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics

By Holly Linden
July 14, 2023
Universal Analytics was recently “unplugged from the matrix” and stopped accumulating data. While this didn’t affect all accounts immediately from July 1, Google officials said all Universal Analytics accounts have already been “queued”. Therefore, clear…
About DigitalRingostat Features

How to track calls in Google Analytics 4, and why do you need to

By Holly Linden
July 10, 2023
What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…
About DigitalRingostat Features

Digital transformation in call centers: how technology is changing sales and service

By Holly Linden
June 28, 2023
72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…
Ringostat Features

Don't annoy your customers: 7 fatal mistakes in call handling

By Holly Linden
June 27, 2023
Businesses are well aware of the importance of customer service and strive for excellence.  But consumers are also becoming more demanding. For example, as many as 60% of customers are ready to switch to another brand after the first negative experience. There are also…
About DigitalFor business

Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices

By Holly Linden
June 20, 2023
Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…
For businessRingostat Features

Why the Ringostat Smart Phone app is convenient: customer experience

By Holly Linden
June 19, 2023
Ringostat Smart Phone has undergone a radical change from a browser extension to a full-fledged application. We’ve already written about all its features and their value for sales teams. And today we’re going to talk about what our customers appreciate about the…
About Digital

Google Ads “Auction Insights” report: why it is important and how to use it

By Ольга Феоктістова
June 15, 2023
Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…
For businessRingostat Features

10 simple ecommerce life hacks that will improve customer loyalty

By Holly Linden
June 12, 2023
Calling a company is often not the most positive experience for a customer. When dialing a number, some clients are already mentally prepared to wait on hold for a long time or explain their request to different sales reps several times. But this “inevitable…
For businessRingostat Features

5 time thieves in the sales department: how to identify and get rid of them

By Holly Linden
June 12, 2023
A salesperson’s workday consists of 64% of tasks that are not directly related to sales. Among these are small, manual tasks that seem to take up very little time. But if you multiply that time over the day, you realize these are real “time stealers.” We…
About Digital

7 social media marketing KPIs you should regularly track

By Holly Linden
June 8, 2023
In this article, our guest author Jessica Robinson is going to discuss 7 social media marketing KPIs that you should regularly track. She also shares metrics that can be considered normal for different niches and platforms. If yours are significantly lower, you should…
For businessRingostat Features

Ringostat Smart Phone is now an app: even more productivity for your sales team

By Irena Świdzińska
June 6, 2023
Imagine a perfect app for a manager to communicate with clients and colleagues. One click is enough to dial a number, and it’s almost impossible to miss a call or chat message. But it’s quite possible to close more deals thanks to useful insights into the…
About DigitalFor business

From idea to implementation: key steps in organizing a successful webinar

By Helena Tarnawska
May 26, 2023
Preparing a webinar consists of dozens of small tasks. But if you miss at least one thing, the event will be at risk of failure. Therefore, it is important to always have a well-thought-out plan. Olena Tarnawska, a marketing specialist responsible for the Polish direction at…
For businessRingostat Features

6 advantages of Ringostat and CRM integrations to automate and boost sales

By Holly Linden
May 17, 2023
Our customers say that they can’t imagine CRM and telephony separately — without being connected to each other. After all, this brings many benefits at once. Sales reps have more free time for sales. The manager clearly understands how employees process requests. The…
About DigitalFor business

How to choose a brand name and find a website domain in 15 minutes

By Holly Linden
April 26, 2023
Launching a new company or product is a challenge not only to finances but also to the creativity of the entrepreneur. Often, everything stops at the stage of choosing a name. And often, even hours-long brainstorming sessions don’t yield successful ideas. Ringostat…
About Digital

How to create a successful PPC budget: tips for setting a budget and managing your spending

By Holly Linden
April 20, 2023
Looking to create a successful PPC budget? You’ve come to the right spot! In this article, we’ll break down for you how to set a budget and efficiently manage your PPC spending. We’ll provide you with some actionable tips to allocate your expenses and optimize…
About Digital

What is direct traffic and how to reduce its volume

By Holly Linden
April 17, 2023
Any user who is at least somewhat familiar with Google Analytics or Ringostat reports has encountered direct traffic. Let’s find out what kind of traffic it is and where such users come from. We will also tell you in which cases traffic is mistakenly marked as direct.
About Digital

5 simple ways to find keywords for online store

By Irena Świdzińska
April 13, 2023
As an online business owner or marketer, you may find yourself pondering essential questions, such as — is there a difference between online store keywords and those for other websites? How do I select relevant phrases for category pages? What keyword sources should I…
About Digital

Google Ads recommendations in your account: what they are, which ones are worth using, which ones are not, and why

By Diana Pavlova
April 10, 2023
There are so many things Google Ads can do nowadays. It learns on its own, automatically changes bids in campaigns, and determines where and how to display your banners. It seems that Google is so smart that its recommendations should be trusted unconditionally. But not…
For businessRingostat Features

Ringostat AI: instant analysis of customer conversations is the future of sales

By Holly Linden
April 7, 2023
30 minutes — that’s how long it takes to analyze a conversation in detail that lasts only 5 minutes. But not in the age of artificial intelligence, which is now available in Ringostat. From now on, sales executives don’t need to listen to call recordings to…
About DigitalFor business

TikTok Marketing: 8 Smart Strategies for eCommerce Brands

By Holly Linden
March 29, 2023
TikTok marketing is essential for e-commerce stores because it boosts your visibility, engagement rates, and sales. But you have to learn how to do it right — and you’re on the best page for that. You’ll discover eight e-commerce-specific TikTok marketing strategies…
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