Ringostat blog: posts about marketing and analytics

Case of a Polish Cleaning Company: Reducing Lead Cost by 30% and Increasing Calls from Ads by 45%

September 17, 2025

When ordering services, customers almost always call instead of just submitting a request on the website. But how can one understand which ad the customer is calling from? The answer to this question for Eskurro is call tracking from Ringostat. Case of a Polish Cleaning…

Ringostat Features

Ringostat: A Year of Upgrades. How We Became an Even More Powerful Business Communications Platform

By Iryna Harmash

September 3, 2025

September is a special month for Ringostat: it marks the start of a new business season and our annual Ringostat Business Month promotion. It’s also when we traditionally review the past year’s achievements and share how our products have…

Ringostat Features Sales

Updated Ringostat Chat: How to Increase Website Conversion and Sell More

By Iryna Harmash

September 2, 2025

Phone numbers, messengers, and contact forms give website visitors several ways to reach out — yet most leave without making contact. Calling isn’t always convenient, especially during work hours or in public. Contact forms often feel like messages sent into the void —…

Sales

5 Dashboard Metrics for Head of Sales: What to Track to Hit Your Targets

By Iryna Harmash

August 7, 2025

Your sales team is working hard, managers report numerous calls from prospects daily, yet month after month you’re only hitting 70-80% of your sales targets? Many sales leaders rely on gut feeling instead of hard data. However, there are several key metrics that can…

Marketing

Top 5 Business Telephony Myths That Hinder Your Growth

By Iryna Harmash

August 6, 2025

“We missed our sales targets again this month”, the sales director reports to the CEO. The reason? Managers are missing half their calls, top performers can’t work effectively from home, and call data has to be entered into CRM manually — eating uptime and…

Case Studies

Case study OptiFeed: how a Polish company saves up to 1 working hour per day thanks to IVR

By Елеонора Сидюк

July 25, 2025

According to Aberdeen Group, interactive voice response (IVR) can reduce customer service costs by 30%. After all, managers don’t waste time just transferring calls to colleagues. This means they can spend more time working and communicating with their clients. The…

Case Studies

Open Mind case study: how to save team time using IVR and Ringostat application

By Елеонора Сидюк

July 25, 2025

Educational projects are frequent Ringostat clients. After all, they always communicate extensively with customers by phone. Ideally, a prospective student should immediately connect with the right specialist. That’s why voice menu — IVR — is a highly demanded…

Marketing

How to Choose the Right VoIP Platform for Your Team

By Iryna Harmash

July 17, 2025

“The client said they couldn’t get through for a long time, so they ordered from our competitors”. When a sales manager hears phrases like this from their team, countless questions arise. How many more deals will we lose due to telephony issues? Why is the…

Marketing

Why Missed Calls Are a Form of Budget Loss

By Iryna Harmash

July 16, 2025

Imagine $2,800 disappearing from your corporate account every day — without any documentation or reports. You’d call security and launch an investigation, wouldn’t you? In reality, that’s exactly how much each missed customer call costs on average when…

Marketing

Sales and Marketing Analytics: How Business Owners Can Measure What Really Matters

By Iryna Harmash

July 16, 2025

You invest in advertising, hire managers, implement CRM systems, but don’t see profit growth? You might already have all the data you need. The problem is that you’re not using it. According to Dun & Bradstreet research, 20% of companies lost customers due to…

Marketing

Checklist: How to Choose Reliable Telephony That Works During Peak Loads and Crisis Situations

By Iryna Harmash

June 26, 2025

Every hour when customers can’t reach your company can cost thousands of dollars. According to research by rSIM, 9 out of 10 businesses worldwide suffer financial losses due to communication problems. Daily, 16% of companies face telephony issues, weekly — 43%. This…

Marketing

How to Build an Effective Remote Sales Manager Control System: Step-by-Step Guide

By Iryna Harmash

June 12, 2025

Remote work has become the new norm for many companies, but alongside its benefits, it also creates unique challenges for sales department managers. This is primarily due to the lack of systems that allow real-time monitoring of remote team effectiveness. In this article…

Marketing

10 Signs of Chaos in Customer Communications in Your Sales Department

By Iryna Harmash

June 12, 2025

When a customer can’t get through to your company for the fourth time in a row, they stop calling. A week later, this same customer signs a deal with a competitor worth tens of thousands of dollars. Your sales department is simply handing profits to competitors, and…

Marketing

Sales Over Likes: How to Effectively Promote Business Online

By Iryna Harmash

May 27, 2025

For running an online business, having the right priorities is crucial. Today, most companies invest in emotional marketing, trying to reach the largest possible audience and establish close connections with them. Because of this, metrics like engagement, social media…

Marketing

Real-Time Call Report: 5 Ways to Use for Real-Time Team Control

By Iryna Harmash

May 26, 2025

Every manager knows that losing control over their sales team’s performance puts targets at risk. When part of your team works remotely, oversight becomes even more challenging. How do you know if an employee is genuinely available, or if they’ve simply set their…

Marketing

7 Hidden Reasons Why Managers Miss Client Calls

By Iryna Harmash

May 19, 2025

Imagine this: a customer who couldn’t reach you is now taking their money to your competitor. And you don’t even know how many such customers you’re losing every single day. So why do companies keep missing calls? And more importantly, how can you prevent losing…

Sales

How Cross-Selling and Upselling in the cart increase sales in an online store

By Iryna Harmash

May 2, 2025

For any e-commerce business, maximizing profitability and increasing sales is crucial. Naturally, all sellers aim to increase the average order value in their online stores. To solve this problem, there are proven solutions: cross-selling and upselling techniques. The…

Ringostat Features Sales

Checklist for Auditing Missed Calls in the Sales Department

By Iryna Harmash

April 29, 2025

Do you know how many potential customers your company loses each day due to missed calls? According to statistics, about 85% of potential customers who were unable to get through on their first attempt will not call again. This means, businesses rarely get a second chance.

Ringostat Features Sales

How to Understand if Your Remote Managers Are Losing Clients: 7 Warning Signs and Control Tools

By Iryna Harmash

April 29, 2025

Your business is running, sales managers handle calls, but conversion rates are dropping and profits have stalled. What’s happening? If your team works remotely, the issue likely stems from communication gaps you cannot fully monitor. How can you understand whether…

Marketing Ringostat Features Sales

Business Communication Security: Ringostat Achieves Latest ISO/IEC 27001:2022 Certification

By Yelizaveta Omelchenko

April 3, 2025

Ringostat has become the business communications platform to receive the latest version of the international information security standard — ISO/IEC 27001:2022 certification. This is an additional confirmation that we protect our customers’ data to the highest…

AI Voice Agent: A Detailed Look at Ringostat's Conversational AI Agent

The DiFFreight Case Study: How eniq.ai Saves This Logistics Company Almost a Week and a Half of Work Every Month

5 Hidden Sales Problems That Are Slowing Your Company's Growth

Case Study: Scaling an E-Commerce Business From 10 Orders a Month to 10 a Day

Case of a Polish Cleaning Company: Reducing Lead Cost by 30% and Increasing Calls from Ads by 45%

Ringostat: A Year of Upgrades. How We Became an Even More Powerful Business Communications Platform

Updated Ringostat Chat: How to Increase Website Conversion and Sell More

5 Dashboard Metrics for Head of Sales: What to Track to Hit Your Targets

Top 5 Business Telephony Myths That Hinder Your Growth

Case study OptiFeed: how a Polish company saves up to 1 working hour per day thanks to IVR

Open Mind case study: how to save team time using IVR and Ringostat application

How to Choose the Right VoIP Platform for Your Team

Why Missed Calls Are a Form of Budget Loss

Sales and Marketing Analytics: How Business Owners Can Measure What Really Matters

Checklist: How to Choose Reliable Telephony That Works During Peak Loads and Crisis Situations

How to Build an Effective Remote Sales Manager Control System: Step-by-Step Guide

10 Signs of Chaos in Customer Communications in Your Sales Department

Sales Over Likes: How to Effectively Promote Business Online

Real-Time Call Report: 5 Ways to Use for Real-Time Team Control

7 Hidden Reasons Why Managers Miss Client Calls

How Cross-Selling and Upselling in the cart increase sales in an online store

Checklist for Auditing Missed Calls in the Sales Department

How to Understand if Your Remote Managers Are Losing Clients: 7 Warning Signs and Control Tools

Business Communication Security: Ringostat Achieves Latest ISO/IEC 27001:2022 Certification

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