Cold calling and cold email are powerful channels to start genuine conversations with your target customers. If you can master them, you’ll be able to book more meetings and grow your sales pipeline. In this article, I’m going to show you what each one is, the benefits…
When your conversion rates have been stagnating or even declining for a long period, it might be time to change something. Andre Oentoro, the founder of Breadnbeyond, tells how to understand when Is the Best Time for a Landing Page Redesign. You’ll get insights into some…
7 Tips to Help You Reduce Your Website’s Bounce Rate to Boost Engagement
December 2, 2022
Bounce rate refers to the number of site visitors who leave your site without completing the desired action or interaction with other pages on the site. A low bounce rate is one of the top goals many marketers seek to achieve on their websites because it means users interact…
Facebook ads can be one of the most cost-effective ways to reach your ideal consumers. But if you run it thoughtlessly, you’ll only be wasting your budget. In this article, we’ll talk about ways to lower the cost per click (CPC) of Facebook Ads. So you will not…
Ranking high up in results from a search engine is a chance to increase the number of blog readers, the number of purchases made in online stores, or inquiries posted on websites. So, how to start working on your visibility in the most popular search engine in the world? In…
Not everyone knows that Google Analytics reports have the option to leave comments. It may seem superfluous, but this functionality is very useful. In this article, I will tell how comments in Google Analytics can help the marketing team of any business. You’ll also…
What is Keyword Cannibalisation? The Importance of a List and 301 Redirection
October 25, 2022
Most online businesses want to have web pages that steal clients away from competitors. But many of them end up stealing CTRs and conversions away from themselves. Keyword cannibalization can harm sites of all shapes and sizes. And what’s worse, sometimes it may be too…
There is no denying the power that Facebook ads hold. But having a vast audience doesn’t benefit a business if you’re targeting is off. Many businesses have found that advertising online may not get the quality of leads they desire, but this vastly depends on the…
The goal of Google ads is to increase visibility, and awareness, drive traffic to your website and get the most users to convert for the smallest budget possible. PPC ads have become more important than ever for most companies while the budget for marketing initiatives is…
Use Case: how a Polish employment agency reduced the cost of B2B leads by 43%
October 5, 2022
In the manufacturing and food industry, the staff is often hired “in bulk”. And for this it is easier to contact an employment agency that will quickly find the right employees. But how can such an agency advertise itself among buiseness? Alina, a specialist in…
