Someone could write a bulky book about optimizing advertising campaigns on Facebook, instead of an article. But who would have time to read it when the promotion on social media is in progress, the budget is decreasing and there are no positive results? You have to act and…
In brief: how Does Google Determine Relevance and What You Can Do About It?
May 17, 2022
To decide on a website’s quality, Google sends the crawlers to determine its relevance. In short, relevance indicates whether the content on your site matches the user’s query. The more relevant your website is, the higher it will rank in search results. The Husky…
Every business owner must be aware of how important it is to have a website these days. The pandemic made it clear — online business activities, especially in e-commerce, are a must. But what can you do to make your website bring real profit? If you are puzzling over it…
An e-commerce store thrives online, therefore it must be high in the search engine results to capture the users’ attention. Improving e-commerce website ranking on Google is not easy, just like the whole SEO process. The increasing competition forces e-commerce owners to…
When a company or individual wants to create an online store, they often call portals. And the portals themselves can call the database of potential customers. Therefore, it is very important for such sites to have a reliable connection. Otherwise, they can easily lose part…
Facebook ad experts remember how effective and cheap Instagram and Facebook ads were ten or five years ago. We can say that today TikTok is as successful as Facebook was then. Eugene Rak, CEO & Founder of the Polish digital agency Click Center, explains why it is worth…
Are you looking for the most effective digital marketing tools to help you grow your online business? So, we have compiled a list of the best resources for your website. We have put together a list of the most effective digital marketing tools for you to try out. Keep…
Case Study: Ringostat for the Peugeot Official Auto Dealer in Bulgaria
March 23, 2022
Business laws are the same for the whole world, regardless of the country. Therefore, a company that launches ads and receives calls from customers needs call tracking. The case study of a Bulgarian car dealer proves that usage of call tracking and callback can increase the…
Before the start of the month, marketers go through the ordeal of fixing their social media budget to accomplish their ROI goals. Some brands allocate a lump sum amount in hopes to break the net, while others play smart and succeed in being a sensational hit. So what’s the…
LinkedIn is not only a social network most often used for business connections and recruiting but also a marketing tool. You can use it to create advertisements and target relevant audiences. In this article, the Ringostat team has prepared a guide to use LinkedIn as a…
Instagram Ads offer you a quick and handy way to reach more audiences and increase your overall social media marketing campaigns. Just like any other strategy in marketing, it has to get done right, so it can bring you all the benefits you’ve been hoping for. That’s why…
YouTube is the second largest search engine after Google. You can only enjoy the benefits of YouTube as a marketing platform if you adopt a clear, well-defined strategy. Some methods, such as optimizing your videos for search engines and running paid ads, are obvious, while…
Use case of the clinic: increase in the number of targeted calls and reduction of the cost of treatment by 40%
January 25, 2022
Promotion in dentistry is not easy – it is a niche with high competition and restrictions on advertising settings. But there are also more difficult tasks. The client of Ringostat and WAMProject agency advertises not only in his hometown but also in Ukraine and other…
If there’s one thing marketing experts can agree on, it’s that SaaS marketing is one of the most challenging fields to work in. New SaaS companies are created daily and they all compete in a crowded market, where niches are hard to carve out. However, it can be done with…
M2Realt Case Study: Cloud PBX and Call Tracking for the Real Estate Agency
December 23, 2021
In real estate, if you need to place information about the building, you will use real estate platforms, as well as developer’s websites. But how do you know that ads placed on these platforms are driving your clients? We at Ringostat helped M2Realt real estate agency…
5 Advanced Facebook Ads Tips That Can Significantly Increase Their Performance
December 22, 2021
Are you looking to improve the ROI of your Facebook ad campaigns? Basically, are you tired of losing money on Facebook ads? Then you are not alone. This article is actually here to help you climb out of the hole. Read on to learn how to improve the effectiveness of your…
AI is being utilized in web analytics to improve accuracy, save time, and give vast amounts of in-depth data. But what exactly do we know of AI, and how can it improve web analytics? Sam Molony, part of the marketing team at Mailshake, will discuss how AI is used in web…
Real Estate Case Study: boost of number of calls by 55% and tracking of sales reps' conversations from mobiles
December 10, 2021
In real estate, employees are often working outside the office. For example, they can show the building process to a potential or existing customer. In these cases, sales reps use their mobile phones to communicate with customers, so the management can’t control such…
Just five years ago, paying for advertising through Google Ads was strictly the realm of B2C marketers. Over the past five years, more B2B marketers have discovered the potential of this marketing channel. If you are one of them, are you getting everything you can out of…
Podcasts are currently among the most popular ways in the world to consume media. According to 2021 stats,almost 42%of Americans now listen to podcasts at least once a month.Podcasts also offer an intimate experience with the host and their guests, which is…