Marketers have a wide array of options to choose from when it comes to advertising. Whether it’s TV, social media, or the good old traditional paper advertising method, you won’t run out of options. Contextual advertising, however, is something you mustn’t…
Everyone likes personal appeals. This rule is relevant for brand communication with the audience. And it especially works for mailings, for sure, if you want recipients to open them. In this article, Nada Bundalo, a part of IntercoolStudio digital marketing agency, shares…
eCommerce is a battlefield. Unlike traditional brick and mortar businesses, you’re competing against the entire internet which is not limited to geographical borders. Most eCommerce business owners will feel like they’re not progressing at some point. If that describes…
Today user experience optimization is very important because it helps you retain users as you improve your application. Moreover, improvement of UX also generates better CRO rates. Since you are not the end-user, it might be difficult to understand UX unless you think from…
Are you struggling to turn your leads into returning customers? These are the seven most possible reasons why it’s happening and seven tips on how you can troubleshoot them. Julia Serdiuk — an outreach specialist at HelpCrunch shares her…
Everyday, people upload 700,000 hours of content to YouTube. If you do not promote and optimize your content properly, it risks being overlooked even by your most enthusiastic subscribers. When you perform analytics on your channel and content, your content has a better…
If your ads are not showing in Google, you need to worry about it. To check if your ads are being displayed or not, you must use the ad preview tool. If the ads are not being displayed even in the ad preview tool, it is alarming. But, don’t worry, we have listed down…
Google, the largest and most popular search engine, uses over 200 signals to rank sites. One of those signals will be focused on a user’s overall experience on a website. This is where today’s topic comes in – the Core Web Vitals. Read until the end the article of…
Payment automation is used by businesses and vendors to make checks, ACH, virtual card payments, and wire transfers to their suppliers as well as to accept payment from clients. The idea is to speed up the payment process all the while minimizing the risk of human error with…
Viral marketing is all advertising distribution methods aimed at making consumers share brand information. Such advertising is called viral as it spreads from person to person fast. Check the article below to discover the advantages and disadvantages of viral…
Anchor text is one of the most crucial elements of an excellent search engine optimization and link building strategy. This guide will introduce you to the concept, why you need it, and how to do it properly. Matt Diggity, founder and CEO of Diggity Marketing, The Search…
UGC or user-generated content on Instagram can be a powerful force that helps your marketing efforts. But first, let’s discover what is it: user-generated content is the one created by consumers or end-users of a product that’s publicly available for anyone to see.
Call tracking is a technology that tracks advertising sources of phone calls. In fact, it’s a code that is set up on the website and gathers call statistics. Call tracking serves for proper allocation of marketing budget and boosting sales. We prepared the article for…
The offline ad may not be a cheap one. That’s why before looking at competitors and launching it, you need to decide whether it is profitable for you. We at Ringostat made a list of methods to show you whether the ad worked out or not, so make sure you checked the…
We have prepared detailed instructions on how to write texts for paid ads. And also collected the requirements, recommendations of Google, as well as research results that will simplify the preparation of ads. Read the article and find out hints about mistakes in texts of…
The original meaning of the word “to tease” is to make fun of or attempt to provoke a person. But how can this be related to ads? Do marketers tease their potential customers? Check the article below to discover what are teaser ads, how they work, and their…
It is considered that paid ads are the most popular form of online marketing. It is used by 82% of European advertisers who promote online, according to a study of Eurostat. Read what paid ads are and why do you need them. The article will be especially useful for those who…
People are used to the fact that someone always wants something from them: purchases, registrations, reviews, and subscriptions. The easiest way to stand out is to do the opposite thing. Don’t ask for anything, but offer a user something valuable. This will increase…
Some users quit the site without buying anything. But it’s not an issue as you can and should return them. That’s what remarketing is used for. Read briefly about the most important things: how it works, its types, for whom it will fit, and what is the difference…
If you are working with the field of web analytics consultancy, you have probably already heard about the Google Analytics App+Web. It’s “ a new” analytics, which is now in beta testing, but which is already used by many companies. Including clients of Maks…