If there’s one thing marketing experts can agree on, it’s that SaaS marketing is one of the most challenging fields to work in. New SaaS companies are created daily and they all compete in a crowded market, where niches are hard to carve out. However, it can be done with…
5 Advanced Facebook Ads Tips That Can Significantly Increase Their Performance
December 22, 2021
Are you looking to improve the ROI of your Facebook ad campaigns? Basically, are you tired of losing money on Facebook ads? Then you are not alone. This article is actually here to help you climb out of the hole. Read on to learn how to improve the effectiveness of your…
AI is being utilized in web analytics to improve accuracy, save time, and give vast amounts of in-depth data. But what exactly do we know of AI, and how can it improve web analytics? Sam Molony, part of the marketing team at Mailshake, will discuss how AI is used in web…
Just five years ago, paying for advertising through Google Ads was strictly the realm of B2C marketers. Over the past five years, more B2B marketers have discovered the potential of this marketing channel. If you are one of them, are you getting everything you can out of…
Podcasts are currently among the most popular ways in the world to consume media. According to 2021 stats,almost 42%of Americans now listen to podcasts at least once a month.Podcasts also offer an intimate experience with the host and their guests, which is…
Internal links are an important part of a successful SEO strategy. It is the hyperlink between two pages on the same website. These links help in the navigation process for users. It offers search engine crawlers information about how your website works.They boost your…
Pay-per-click advertising is a great way to generate leads and sales quickly. Unlike SEO which takes a while to yield results, a PPC campaign can generate traction within hours of launch. Building a campaign that produces meaningful results is not easy. Many businesses waste…
SEO is key for any business to be successful. Appropriate optimization of the WooCommerce website helps your business get off the ground and attain new subscribers or customers. Add to that — a well-optimized website can help you rank higher on search engines. Here is a…
How to Create Short-Form Videos That Convert for Your Next Email Campaign
September 21, 2021
Recent statistics show that 66% of online marketing content is 30 seconds or less. To compete in today’s market, you need short, exciting visual content. It’s essential to create short-form videos that will catch and keep the attention of your audience. In this…
Marketers have a wide array of options to choose from when it comes to advertising. Whether it’s TV, social media, or the good old traditional paper advertising method, you won’t run out of options. Contextual advertising, however, is something you mustn’t…
Everyone likes personal appeals. This rule is relevant for brand communication with the audience. And it especially works for mailings, for sure, if you want recipients to open them. In this article, Nada Bundalo, a part of IntercoolStudio digital marketing agency, shares…
eCommerce is a battlefield. Unlike traditional brick and mortar businesses, you’re competing against the entire internet which is not limited to geographical borders. Most eCommerce business owners will feel like they’re not progressing at some point. If that describes…
Today user experience optimization is very important because it helps you retain users as you improve your application. Moreover, improvement of UX also generates better CRO rates. Since you are not the end-user, it might be difficult to understand UX unless you think from…
Are you struggling to turn your leads into returning customers? These are the seven most possible reasons why it’s happening and seven tips on how you can troubleshoot them. Julia Serdiuk — an outreach specialist at HelpCrunch shares her…
Everyday, people upload 700,000 hours of content to YouTube. If you do not promote and optimize your content properly, it risks being overlooked even by your most enthusiastic subscribers. When you perform analytics on your channel and content, your content has a better…
If your ads are not showing in Google, you need to worry about it. To check if your ads are being displayed or not, you must use the ad preview tool. If the ads are not being displayed even in the ad preview tool, it is alarming. But, don’t worry, we have listed down…
Google, the largest and most popular search engine, uses over 200 signals to rank sites. One of those signals will be focused on a user’s overall experience on a website. This is where today’s topic comes in – the Core Web Vitals. Read until the end the article of…
Payment automation is used by businesses and vendors to make checks, ACH, virtual card payments, and wire transfers to their suppliers as well as to accept payment from clients. The idea is to speed up the payment process all the while minimizing the risk of human error with…
Viral marketing is all advertising distribution methods aimed at making consumers share brand information. Such advertising is called viral as it spreads from person to person fast. Check the article below to discover the advantages and disadvantages of viral…
Anchor text is one of the most crucial elements of an excellent search engine optimization and link building strategy. This guide will introduce you to the concept, why you need it, and how to do it properly. Matt Diggity, founder and CEO of Diggity Marketing, The Search…