If there’s one thing marketing experts can agree on, it’s that SaaS marketing is one of the most challenging fields to work in. New SaaS companies are created daily and they all compete in a crowded market, where niches are hard to carve out. However, it can be done with…
5 Advanced Facebook Ads Tips That Can Significantly Increase Their Performance
December 22, 2021
Are you looking to improve the ROI of your Facebook ad campaigns? Basically, are you tired of losing money on Facebook ads? Then you are not alone. This article is actually here to help you climb out of the hole. Read on to learn how to improve the effectiveness of your…
AI is being utilized in web analytics to improve accuracy, save time, and give vast amounts of in-depth data. But what exactly do we know of AI, and how can it improve web analytics? Sam Molony, part of the marketing team at Mailshake, will discuss how AI is used in web…
Just five years ago, paying for advertising through Google Ads was strictly the realm of B2C marketers. Over the past five years, more B2B marketers have discovered the potential of this marketing channel. If you are one of them, are you getting everything you can out of…
Podcasts are currently among the most popular ways in the world to consume media. According to 2021 stats,almost 42%of Americans now listen to podcasts at least once a month.Podcasts also offer an intimate experience with the host and their guests, which is…
Internal links are an important part of a successful SEO strategy. It is the hyperlink between two pages on the same website. These links help in the navigation process for users. It offers search engine crawlers information about how your website works.They boost your…
Pay-per-click advertising is a great way to generate leads and sales quickly. Unlike SEO which takes a while to yield results, a PPC campaign can generate traction within hours of launch. Building a campaign that produces meaningful results is not easy. Many businesses waste…
SEO is key for any business to be successful. Appropriate optimization of the WooCommerce website helps your business get off the ground and attain new subscribers or customers. Add to that — a well-optimized website can help you rank higher on search engines. Here is a…
How to Create Short-Form Videos That Convert for Your Next Email Campaign
September 21, 2021
Recent statistics show that 66% of online marketing content is 30 seconds or less. To compete in today’s market, you need short, exciting visual content. It’s essential to create short-form videos that will catch and keep the attention of your audience. In this…
Marketers have a wide array of options to choose from when it comes to advertising. Whether it’s TV, social media, or the good old traditional paper advertising method, you won’t run out of options. Contextual advertising, however, is something you mustn’t…
