About Digital

Digital marketing — what is it?

There is nothing to be scared of in digital marketing. Moreover, its methods are successfully used by many companies that sometimes don’t even suspect that they actually do. To make it clear, we described what is digital marketing and asked experts to share their…
About Digital

TED Talks top 7: why marketing rocks

According to Wikipedia, marketing is the business process of creating relationships with and satisfying customers. However, this field is not that simple as it may seem at first sight. Robert Rose believes that marketing is telling the world you’re a rock star. Content…
About Digital

What is customer journey in four minutes

Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then…
For business

How to check contextual advertising efficacy

The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…