There is nothing to be scared of in digital marketing. Moreover, its methods are successfully used by many companies that sometimes don’t even suspect that they actually do. To make it clear, we described what is digital marketing and asked experts to share their…
Sales reps spend almost two-thirds of business hours on stuff that is not connected to deals. And only 35,2% of the time is spent on their main duties. Sales reps left to themselves can miss calls and go far beyond scripts. That’s why constant control is an integral part…
Contemporary life gives us lots of opportunities and chances. Talking about business development, there are plenty of tools, platforms, and ways to reach different goals starting from brand awareness, ending with the growth of revenue. The thing here is to choose the right…
Oleksandr Maksimeniuk, founder and CVO of Ringostat started his work with tables in his students years. That’s why people usually ask him how to write a formula or process data. According to his words, the most common mistake is difficult solutions for tasks that could be…
Top 5 difficulties people face while launching Facebook ads and their solutions
November 15, 2019
Facebook may be hard to understand — it has its rules and all you have to do is obey. However, sometimes even after making everything in the correct order and praying to all advertising Gods, marketers face different issues. In this article, we collected the most popular…
According to Wikipedia, marketing is the business process of creating relationships with and satisfying customers. However, this field is not that simple as it may seem at first sight. Robert Rose believes that marketing is telling the world you’re a rock star. Content…
Pros and cons of contextual advertising. What to consider before launching
November 12, 2019
Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the…
Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then…
Analog communication slowly getting abandoned and the majority of companies are choosing SIP-telephony. It is an opportunity to quickly provide the office with connections and call all over the world. However, users may face disadvantages when there are inappropriate…
Ringostat Insider 2.0: even more information on a customer and a higher probability of the closed deal
October 30, 2019
In May Ringostat released a new instrument — Virtual PBX 2.0. At that time already, our clients were able to discover a lot of useful things about calling customers right online. Ringostat Insider a sales rep assistant helps them with it. How to use its data to make easier…
Every day Facebook is visited by 1,49 billion users. That’s why business actively uses this platform for promotion. In the article, we will discuss targeted advertising in this social media and will provide step-by-step guidance on its…
Receiving calls from customers can be compared to “blindfolded communication”. In this case, an offline shop seller has more advantages. He will recognize the customer if he had visited the shop before. An offline seller also sees the product that interests a customer.
Certainly, if your website receives many calls — you need call tracking. There are some businesses that receive the maximum requests made by phones. When such companies use contextual advertising and don’t track calls, they lose money and left marketers powerless as…
Today’s daily dilemma is “What attribution model is better?” Well, each case has its own solution. Discover with us what are attribution models, distinguish them and find out how to choose them for specific campaigns.
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The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…
Ringostat integration with Google Ads, Facebook, Instagram, and Facebook Pixel
October 10, 2019
Cost per lead (CPL) is an important metric to plan the promotion. But if a company receives many phone requests, it is impossible to ignore the cost of the call. This is the only way to evaluate the cost-effectiveness of investments in an advertisement of a specific product…
5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies
October 8, 2019
A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…
PPC Specialist should listen to recordings of calls from advertisements. Why?
October 3, 2019
There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and…
Taking stock of the past month. The most global update of this year is Ringostat end-to-end analytics. “Do not disturb” option in Ringostat Smart Phone for non-business hours. Funnel and status choice where the deal will be created for integrations with…
A clue: how Ringostat defines the needed quantity of numbers for substitution
September 26, 2019
Call tracking is based on phone numbers substitution. That’s why we can claim: not enough numbers mean no accurate call analytics. The maximum accuracy is important in these calculations. Get acquainted with Ringostat’s algorithm. Due to its data, we recommend the…
