Call tracking is a technology that tracks advertising sources of phone calls. In fact, it’s a code that is set up on the website and gathers call statistics. Call tracking serves for proper allocation of marketing budget and boosting sales. We prepared the article for…
Any company starts its work by providing an office with the Internet. The number of opportunities and quality of virtual PBX determine the level of customer service and, therefore, profit for the business. In this article, you are going to discover what criteria to consider…
In spite of modern communication forms, people still prefer to use the phone to make purchases. Therefore, many types of business need to use call tracking as must-have web analytics tool. Let’s check out which types of business call tracking is the most critical…
Why the Number of Calls in Call Tracking Service and Google Analytics May Be Different
April 24, 2020
Let’s continue talking about the reasons for the discrepancy between call tracking and other systems. In the previous blog post, I laid out the spread reasons for the mismatch in the number of calls. Today, I’m going to shed a little more light on Google…
Practically everyone has heard about SIP. However, not everyone understands what it is and how it differs from a simple phone connection. In this post, we’ll walk you through the main definitions and details of this topic.
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6 Terrible Mistakes of PPC Experts in Work with Call Tracking Services
August 2, 2019
What is your favorite horror movie? We prefer The Shining. Isolated hotel, crazy writer and very tense atmosphere of Stanley Kubrick’s directing style don’t leave anybody calm. However, we know something, even scarier than The Shining. Yes, we’re talking about horrible…
No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take…
Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business…
Case Study: How Promoting Low-frequency Queries Boosted Phone Calls from PPC by 48%
July 17, 2019
The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client.
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Time matters. Time is a priceless treasure. Probably, you heard it a lot of times. The same things work with your call center and sales department. If you don’t distribute the call center volume properly, you just throw spaghetti at the wall hoping it sticks. (I promise my…
Case Study: How to set analytics and phone system for the automotive shops
June 24, 2019
This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.
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We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational. Every time a marketer underestimates other opportunities of call tracking, a…
Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how…
Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings…
Analytics Section of Version 2.0: The Most Important Data On Call Sources
June 13, 2018
Recently Ringostat released fully updated Analytics section which allows to work with key data in one tab. This section is primarily designed for marketers, PPC experts and those who need to understand how site traffic is converting into calls. Analytics section is in open…
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
A Practical Guide on How to Customize the Extension to Manage Cookies Files in Compliance with GDPR
June 5, 2018
General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Software Engineer at Ringostat, shares hack of how to…
The Story about MythBusters: How to Dispel Common Myths and Increase the Advertising Performance
May 14, 2018
Once upon a time, a perfect website existed in the perfect world. It was flawlessly convenient. It supplied a wide range of goods and services. The systems of online recommendations and price comparison also were very good. The shoppers made purchases online. Marketers…
In May, companies were preparing for GDPR coming into force. Of course, Ringostat wasn’t an exception. We always cared about the safety of your personal information so now we act in the full compliance with General Data Protection Regulation. Besides, we simplified the…
This month we released several useful updates. With them, you may avoid wasting, better track sales reps and simplify the work with pools. And the most important thing is we’ll show you how you can get use of webhook numbers. Put it simply, we still work on contributing to…