Practically everyone has heard about SIP. However, not everyone understands what it is and how it differs from a simple phone connection. In this post, we’ll walk you through the main definitions and details of this topic.
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6 Terrible Mistakes of PPC Experts in Work with Call Tracking Services
August 2, 2019
What is your favorite horror movie? We prefer The Shining. Isolated hotel, crazy writer and very tense atmosphere of Stanley Kubrick’s directing style don’t leave anybody calm. However, we know something, even scarier than The Shining. Yes, we’re talking about horrible…
No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take…
Ringostat Virtual PBX 2.0. Both the sales reps assistant and phone in your browser
July 24, 2019
How do you imagine the perfect sales representative? The one who does not waste time and communicate with the highest number of customers. The one who remembers all clients by their names. The perfect sales rep can guess their thoughts that help to close the deals easily. It…
Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business…
Case Study: How Promoting Low-frequency Queries Boosted Phone Calls from PPC by 48%
July 17, 2019
The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client.
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Time matters. Time is a priceless treasure. Probably, you heard it a lot of times. The same things work with your call center and sales department. If you don’t distribute the call center volume properly, you just throw spaghetti at the wall hoping it sticks. (I promise my…
Is Your Ad Budget Getting you Nowhere? Pro Tips for Marketers and Heads of Sales Department
July 2, 2019
What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful…
Case Study: How to set analytics and phone system for the automotive shops
June 24, 2019
This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.
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BackgroundAssigned tasksCall…
We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational. Every time a marketer underestimates other opportunities of call tracking, a…
Hitting $1m in ARR in Call Tracking Space: an interview with Alexander Maxymeniuk for Nathan Latka’s “The Top” podcast
November 7, 2018
If you are somehow related to the IT and haven’t discovered Nathan Latka’s podcasts yet — you haven’t lived. Nathan Latka is a founder and CEO of Heyo, a service that helps create fan pages, Facebook contests, and mobile-optimized landing pages. He is an expert in…
Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research.Victor Osadchiy, OWOX BI, explainswhat is sampling in Google Analytics, how it can…
Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how…
Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings…
Analytics Section of Version 2.0: The Most Important Data On Call Sources
June 13, 2018
Recently Ringostat released fully updated Analytics section which allows to work with key data in one tab. This section is primarily designed for marketers, PPC experts and those who need to understand how site traffic is converting into calls. Analytics section is in open…
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
A Practical Guide on How to Customize the Extension to Manage Cookies Files in Compliance with GDPR
June 5, 2018
General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Software Engineer at Ringostat, shares hack of how to…
Call Tracking in the Logistics Industry: Proper Call Analytics and Creating the Effective Advertising
May 22, 2018
If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call…
The Story about MythBusters: How to Dispel Common Myths and Increase the Advertising Performance
May 14, 2018
Once upon a time, a perfect website existed in the perfect world. It was flawlessly convenient. It supplied a wide range of goods and services. The systems of online recommendations and price comparison also were very good. The shoppers made purchases online. Marketers…
In May, companies were preparing for GDPR coming into force. Of course, Ringostat wasn’t an exception. We always cared about the safety of your personal information so now we act in the full compliance with General Data Protection Regulation. Besides, we simplified the…
