Today’s daily dilemma is “What attribution model is better?” Well, each case has its own solution. Discover with us what are attribution models, distinguish them and find out how to choose them for specific campaigns.
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The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…
Ringostat integration with Google Ads, Facebook, Instagram, and Facebook Pixel
October 10, 2019
Cost per lead (CPL) is an important metric to plan the promotion. But if a company receives many phone requests, it is impossible to ignore the cost of the call. This is the only way to evaluate the cost-effectiveness of investments in an advertisement of a specific product…
5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies
October 8, 2019
A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…
PPC Specialist should listen to recordings of calls from advertisements. Why?
October 3, 2019
There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and…
Taking stock of the past month. The most global update of this year is Ringostat end-to-end analytics. “Do not disturb” option in Ringostat Smart Phone for non-business hours. Funnel and status choice where the deal will be created for integrations with…
A clue: how Ringostat defines the needed quantity of numbers for substitution
September 26, 2019
Call tracking is based on phone numbers substitution. That’s why we can claim: not enough numbers mean no accurate call analytics. The maximum accuracy is important in these calculations. Get acquainted with Ringostat’s algorithm. Due to its data, we recommend the…
5 reasons to use call tracking for an agency or freelance PPC Specialists
September 24, 2019
A lot of specialists face the same problem. A client comes asking to configure ad campaigns, develop a strategy and increase sales. However, when everything is done, he claims that the advertising is useless, a budget is wasted and there are no leads. Thankfully, call…
We continue to tell you about end-to-end analytics that is now available in Ringostat. It is the new level of submersion in data as you are not limited by information on calls and sessions anymore. A user receives automatically calculated ROI. He also understands to which…
Advantages of call tracking usage from the US agencies viewpoint: expert opinion
September 19, 2019
It is hard to believe but a lot of American companies prefer to invest in Google paid ads, Facebook and Instagram ad campaigns, without knowing whether they bring requests from customers or not. Read below and find out experts’ opinions on the benefits of call tracking…
Our professional holiday is on September 30. It’s Call Tracking Day. And, traditionally, we look back at the top 12 of our updates made within a year. Moreover, our clients receive discounts of up to 50% on any pricing.
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Case study: How to identify ineffective ad campaigns and reallocate 54% of your budget
September 12, 2019
You don’t have to invest extra money to increase the advertisements’ effectiveness. It is enough to find out ineffective ad campaigns and simply opt-out them. Thus, you can invest the rest of the budget to the most successful activities. Read below about the experience…
Ringostat released end-to-end analytics: find out more about effective and profitable ads
September 11, 2019
The main goal of an advertisement is the profit but not conversions, calls or requests. You are probably losing money if you are still looking for interim targets. However, Ringostat clients won’t face this problem anymore as theend-to-end analyticshas appeared…
Detailed settings of numbers substitution and a more convenient way to put calls on hold in Ringostat Smart Phone. Quick calls from HubSpot CRM interface and small chances to create the contact or deal copy in CRM at the moment of the customer’s…
Cloud telephony is fast, cheap and useful. That’s why the demand for it is constantly growing. The number of companies providing such services is growing as well. There are so many virtual PBX that you may be confused with the choice. Let’s define the features to take…
Both Google Analytics and call tracking integration allow analyzing calls as any conversion. What is important here is not to dwell on the call itself. Eugene Glazyrin, Netpeak Agency PPC Specialist, explains how to search for insights and what is important here. Want to…
Profitable cooperation with the world-famous CRM — Ringostat integration with HubSpot and Salesforce
August 20, 2019
Calls are the sales booster. However, if you want your sales department to be productive, the work with costumers’ requests should be streamlined. Ringostat has already had 6 integrations for such purposes, and now there are even more. Automate your sales with leaders —…
How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully.
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Practically everyone has heard about SIP. However, not everyone understands what it is and how it differs from a simple phone connection. In this post, we’ll walk you through the main definitions and details of this topic.
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6 Terrible Mistakes of PPC Experts in Work with Call Tracking Services
August 2, 2019
What is your favorite horror movie? We prefer The Shining. Isolated hotel, crazy writer and very tense atmosphere of Stanley Kubrick’s directing style don’t leave anybody calm. However, we know something, even scarier than The Shining. Yes, we’re talking about horrible…