Ringostat blog: posts about marketing and analytics

Pros and cons of contextual advertising. What to consider before launching

November 12, 2019

Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the…

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What is customer journey in four minutes

By Lina Lewis

November 8, 2019

Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then…

Ringostat Features

Digest of Ringostat updates for October 2019

By Holly Linden

November 7, 2019

Sum up Ringostat updates of October. Manual upload of costs to end-to-end analytics and the new feature of Ringostat Smart Phone to increase website conversion and decrease the number of missed calls. Upgraded integrations with Pipedrive and a new page on our…

For business Ringostat Features

Common difficulties in SIP-telephony usage and ways to solve them

By Lina Lewis

November 5, 2019

Analog communication slowly getting abandoned and the majority of companies are choosing SIP-telephony. It is an opportunity to quickly provide the office with connections and call all over the world. However, users may face disadvantages when there are inappropriate…

Ringostat Features

Ringostat end-to-end analytics changes its beta-testing status — receive even more opportunities

By Holly Linden

October 31, 2019

In September Ringostat end-to-end analytics moved to a stage of opened beta-testing. Almost two months we have monitored its work, listened to your wishes and developed a new functionality. Thus, on the 1st of November, we are ready to announce the start of sales. We have…

Ringostat Features

Ringostat Insider 2.0: even more information on a customer and a higher probability of the closed deal

By Lina Lewis

October 30, 2019

In May Ringostat released a new instrument — Virtual PBX 2.0. At that time already, our clients were able to discover a lot of useful things about calling customers right online. Ringostat Insider a sales rep assistant helps them with it. How to use its data to make easier…

About Digital

How to launch Facebook Ad Targeting: step-by-step instructions

By Lina Lewis

October 29, 2019

Every day Facebook is visited by 1,49 billion users. That’s why business actively uses this platform for promotion. In the article, we will discuss targeted advertising in this social media and will provide step-by-step guidance on its…

For business Ringostat Features

5 tasks you can solve using Ringostat Smart Phone

By Lina Lewis

October 24, 2019

Receiving calls from customers can be compared to “blindfolded communication”. In this case, an offline shop seller has more advantages. He will recognize the customer if he had visited the shop before. An offline seller also sees the product that interests a customer.

For business Ringostat Features

Why several businesses need a call tracking more than others?

By Lina Lewis

October 22, 2019

Certainly, if your website receives many calls — you need call tracking. There are some businesses that receive the maximum requests made by phones. When such companies use contextual advertising and don’t track calls, they lose money and left marketers powerless as…

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In brief: discover attribution models in three minutes

By Lina Lewis

October 17, 2019

Today’s daily dilemma is “What attribution model is better?” Well, each case has its own solution. Discover with us what are attribution models, distinguish them and find out how to choose them for specific campaigns. Reading time is 12…

For business

How to check contextual advertising efficacy

By Lina Lewis

October 15, 2019

The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…

Ringostat Features

Ringostat integration with Google Ads, Facebook, Instagram, and Facebook Pixel

By Lina Lewis

October 10, 2019

Cost per lead (CPL) is an important metric to plan the promotion. But if a company receives many phone requests, it is impossible to ignore the cost of the call. This is the only way to evaluate the cost-effectiveness of investments in an advertisement of a specific product…

For business

5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies

By Lina Lewis

October 8, 2019

A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…

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PPC Specialist should listen to recordings of calls from advertisements. Why?

By Lina Lewis

October 3, 2019

There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and…

Ringostat Features

Digest of Ringostat updates for September 2019

By Lina Lewis

September 30, 2019

Taking stock of the past month. The most global update of this year is Ringostat end-to-end analytics. “Do not disturb” option in Ringostat Smart Phone for non-business hours. Funnel and status choice where the deal will be created for integrations with…

Ringostat Features

A clue: how Ringostat defines the needed quantity of numbers for substitution

By Lina Lewis

September 26, 2019

Call tracking is based on phone numbers substitution. That’s why we can claim: not enough numbers mean no accurate call analytics. The maximum accuracy is important in these calculations. Get acquainted with Ringostat’s algorithm. Due to its data, we recommend the…

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5 reasons to use call tracking for an agency or freelance PPC Specialists

By Lina Lewis

September 24, 2019

A lot of specialists face the same problem. A client comes asking to configure ad campaigns, develop a strategy and increase sales. However, when everything is done, he claims that the advertising is useless, a budget is wasted and there are no leads. Thankfully, call…

Ringostat Features

6 advantages of Ringostat end-to-end analytics

By Lina Lewis

September 20, 2019

We continue to tell you about end-to-end analytics that is now available in Ringostat. It is the new level of submersion in data as you are not limited by information on calls and sessions anymore. A user receives automatically calculated ROI. He also understands to which…

For business

Advantages of call tracking usage from the US agencies viewpoint: expert opinion

By Lina Lewis

September 19, 2019

It is hard to believe but a lot of American companies prefer to invest in Google paid ads, Facebook and Instagram ad campaigns, without knowing whether they bring requests from customers or not. Read below and find out experts’ opinions on the benefits of call tracking…

Ringostat Features

12 main updates of Ringostat within 12 months

By Алена Волошина

September 18, 2019

Our professional holiday is on September 30. It’s Call Tracking Day. And, traditionally, we look back at the top 12 of our updates made within a year. Moreover, our clients receive discounts of up to 50% on any pricing. Reading time is 14…

Pros and cons of contextual advertising. What to consider before launching

What is customer journey in four minutes

Digest of Ringostat updates for October 2019

Common difficulties in SIP-telephony usage and ways to solve them

Ringostat end-to-end analytics changes its beta-testing status — receive even more opportunities

Ringostat Insider 2.0: even more information on a customer and a higher probability of the closed deal

How to launch Facebook Ad Targeting: step-by-step instructions

5 tasks you can solve using Ringostat Smart Phone

Why several businesses need a call tracking more than others?

In brief: discover attribution models in three minutes

How to check contextual advertising efficacy

Ringostat integration with Google Ads, Facebook, Instagram, and Facebook Pixel

5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies

PPC Specialist should listen to recordings of calls from advertisements. Why?

Digest of Ringostat updates for September 2019

A clue: how Ringostat defines the needed quantity of numbers for substitution

5 reasons to use call tracking for an agency or freelance PPC Specialists

6 advantages of Ringostat end-to-end analytics

Advantages of call tracking usage from the US agencies viewpoint: expert opinion

12 main updates of Ringostat within 12 months

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