For business

5 reasons why you need HubSpot: expert opinion. Part 2

HubSpot is a provider of software for marketing, sales, and customer service. There is also a free CRM system offered by a platform. It is a leader with 69 thousand customers in over 100 countries. Here’s the second part of our global research about the advantages of HubSpot. Just to remind you, we had 5 hours of audio interviews with professionals who have shared with us their opinion on the edges of HubSpot. All the experts are working in different spheres like CEOs, marketers, founders, etc. Stay with us!

In case if you have missed part 1 of our investigation, you can read it in the article “4 reasons to choose HubSpot: expert opinion. Part 1”.

In the first article, we discussed 4 advantages that HubSpot offers to its clients. Well, in part 2, we decided to “rip the angle of aspect inside out” and discover experts’ opinions about the individual characteristics of a company, so the benefits provided by HubSpot will be even more suitable.

#1. You are only starting the business

If you have only come to digital or planning to start a business, HubSpot may be the best platform for you. According to the opinions of our experts, it is a user-friendly service. Thus, you won’t be left on your own with the functionality as there is a support team that is always ready to help with advice. Moreover, HubSpot offers training for clients with lessons and certificates. It means that you will not only get acquainted with the service but boost your marketing skills as well.

Some of our experts used HubSpot in their previous jobs. However, they still remember this service as “user-friendly” and the one that helped them a lot during their workflow. This case is revealing itself as it shows the credibility of the platform.

There were people among the interviewed experts who received HubSpot certificates in different spheres, as well as the ones who have finished HubSpot academy. Their experience is especially exciting as they know the service “from inside”.

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#2. You have budget limitations

This characteristic may be relevant for people who have small businesses. As well as for the ones who have already used CRM systems, however, they are about to change the platform and don’t want to waste the budget for an unknown thing. We have noticed several times already that HubSpot CRM is offered absolutely for free. However, that’s not all. One of our experts mentioned a curious thing that HubSpot clients receive. This platform gives profit that can’t be measured economically — the knowledge.

Free HubSpot CRM

#3. You are switching between different platforms

This difficulty “stalks” almost everyone who works in the digital sphere. Dozens of tabs that are opened in a browser and an employee who is trying to find the required information there. Thus, the united ecosystem and internal organization provided by HubSpot was almost the first thing mentioned by all of the interviewed experts.

One more advantage of HubSpot is the flexibility of this platform. Thus, even if you haven’t found the needed solution, you can still integrate it with HubSpot. By the way, Ringostat also has an integration with HubSpot. This integration automates the work with requests and deals, improves the service quality, and provides the control of a request processing procedure. 

Discover more information about Ringostat integration with HubSpot and its advantages in the article “Profitable cooperation with the world-famous CRM — Ringostat integration with HubSpot and Salesforce”. 

#4. Your business has special requirements

Different companies have different needs. For example, almost any CRM system will be suitable for an online shop that sells soap. However, a company that works in the B2B sphere and provides software for developers requires a flexible platform that will consider all the needs of the product. One of our experts works precisely in the B2B field. Thus, he shared his experience with HubSpot usage. 

#5. You are working with emails

Almost half of our experts were doing newsletters, and they have noticed HubSpot as the service that is the most suitable exactly for this sphere.

Example of HubSpot motto for Email Marketing

As we have said before, flexibility is one of the main HubSpot advantages. Thus, one of our experts used it in combination with the MailChimp platform for email marketing automation. 

One of the experts considered HubSpot as an ecosystem that is especially useful to work with when the thing is about emails.

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Conclusions

HubSpot usage will be especially profitable for you if you have at least one of the following issues.

1. You are only starting the business. If you have only come to digital or planning to start a business, HubSpot may be the best platform for you. According to the opinions of our experts, it is a user-friendly service. Moreover, you can always boost your knowledge in the digital sphere due to HubSpot courses. 

2. You have budget limitations. This characteristic may be relevant for both people who are only starting their business as well as for the ones who are about to change the platform and don’t want to waste the budget for an unknown thing.

3. You are switching between different platforms. HubSpot is considered as a single ecosystem that is especially comfy to work with.

4. Your business has special requirements. Almost any CRM system will be suitable for an online shop. However, a company that works in the B2B sphere and provides software for developers requires a flexible platform that will consider all the needs of the product. According to one of our experts, HubSpot is exactly this platform. 

5. You are working with emails. Almost half of our experts were working with emails and they have noticed HubSpot as the service that is the most suitable exactly for this sphere.

About author

A full-time marketer with 3 years of experience in the B2B sphere. Started my path in marketing as a translator and content creator. Tried myself in social media outreach and email campaigns. I also worked with niche marketing (real estate) and partnership program (affiliate).