4 reasons to choose HubSpot: expert opinion. Part 1

Alina Ostapenko
05.12.20191,228 views Write the first comment
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CRM systems are created to automate the workflow. There are lots of advantages that they offer, for example, the opportunity to track how the deal is moving by the sales funnel and define the effectiveness of each sales rep. There is a world-famous CRM system that gives its clients even more benefits. Discover with us 4 HubSpot advantages for business automatization.

4 reasons to choose HubSpot: expert opinion. Part 1

To write this article we had 5 hours of audio interviews with 10 professionals, sharing their opinion on the advantages of HubSpot usage. To make this investigation more precise we were talking with experts of different fields: CEO, founders & owners of agencies, content marketers, SEO specialists, digital marketing specialists, etc. Thus, the benefits of integration with HubSpot are considered from multiple angles. 

As you can understand from the magnitude of our research, as well as from the title, we weren’t able to combine everything in a single article. Otherwise, we would have to shorten the information or make the whole canvas of words. That’s why we decided to create two parts of this article. We hope you’ll enjoy it and wait for part 2! 

HubSpot is a platform that provides software for marketing, sales, and customer service, as well as their completely free CRM system. It is a leader that has 69 thousand customers in over 100 countries, and more than 7 million visitors monthly on the blog. Subaru, G2, Atlassian, Purple, Wistia, etc. are among the most famous customers of HubSpot.

HubSpot website example

 

Reason #1. All-in-One for business  

HubSpot is a single platform that offers three basic directions of software + their CRM system that is available for free: 

  • marketing hub;
  • sales hub;
  • service hub.

Marketing Hub provides tools for traffic growth, leads conversion, and sales funnel tracking in one place. Using these instruments, HubSpot customers are able to design calls-to-action so their website visitors are more likely to make a click.    

Sales Hub allows creating and sharing email templates and measuring their performance. It is as well possible to separate deals into three groups Won, Lost, In progress and then track the development of each sales rep to evaluate the effectiveness of every employee and the sales department in general.  

Service Hub is represented by software that organizes and increases the efficacy of the customer service team. For example, the Starter tariff of HubSpot Service Hub includes the CRM in combination with email tracking and notifications, live chat, email, and meeting scheduling, deal pipeline, etc. Thus, even the basic tariff can be a great instrument to boost the effectiveness of the team.

The majority of experts that we were interviewing considered HubSpot as a single ecosystem that provides lots of tools needed for different sides of a business.

 

Jeremie Carroll

Jeremie Carroll,

Technical SEO specialist & Owner 

at Smart Exposure Marketing

“I usually recommend Hubspot to my clients as it is one centralized place to do or have everything available that you need. You can put everything together and build CRM, auto-respond, etc. in one place. That’s really important for a lot of people as HubSpot is rather easy to integrate with an average business”.

 

Reason #2. Integrations with multiple systems

One more advantage of HubSpot is the flexibility of the platform. The thing is that HubSpot can be integrated with almost everything. It means that even if a client didn’t find the required solution in the service he can easily connect it due to flexible integration settings.

For example, it is possible to connect Ringostat with HubSpot CRM because of the ready-made integration offered by the call tracking platform. Here are the benefits of call tracking platform and HubSpot CRM integration.

  1. It automates the work with requests and deals. Employees are going to have more time to close deals.
  2. The service quality improves. The call is directly transferred to the sales rep who is responsible for the deal or contact.
  3. There is a request processing control. The sales rep’s conversation recording is automatically attached to the deal. 



All interviewed experts mentioned the opportunity to flexibly integrate HubSpot with other services as the crucial one.

 

Derek C. McCarthy,

INS Digital Inc. Owner

“I would say that the main advantages of HubSpot are ease of use and integration with other platforms. For example, it may be LinkedIn ads, Facebook, Google, and Gmail. One more thing about HubSpot is that It provides a lot of data. I mean, no one would turn around and said: “I couldn’t measure this or that” “.

 

Reason #3. Training for customers

HubSpot is a company that provides training for its clients. Thus, they are able to get more involved in work with the platform and better understand things that might seem complicated at first sight. Training gives an understanding of how the product works, as well as how to make everything work together. Our experts also shared their opinions on the importance of these training courses. 

“The great thing about Hubspot is the training that they provide. Sometimes people might want to make sure. Well, they just want someone to tell them that they do everything right. So maintaining this is like encouraging them to continue using something that they are not familiar with”.

Derek C. McCarthy,

INS Digital Inc. Owner

Experts agreed that these courses are especially important for the ones who are new in the product or, for example, they have never used the same services before.

 

Ben Kochavy,

Head of Growth at ColdBru Digital

HubSpot is really good for people who are just starting out, for people who don’t have that a lot of experience with CRM and ones who haven’t used CRM at all — they get a lot of value from HubSpot“.

One of the experts that we had an interview with even finished HubSpot academy. So his opinion on HubSpot usage is rather interesting as he has an “internal” experience.

 

Ankit Chawla,

Marketing Analyst at Facebook

“I was studying at Hubspot academy. While studying we had a lot of certifications there. We used HubSpot for everything like from social media calendar to analyzing and reporting through Google Analytics. In the company I work, I am trying to automate every process to HubSpot. So, for example, I am using a social media calendar to make the analysis. I guess HubSpot will be useful for everybody who wants to keep things organized”.

 

Reason #4. Powerful customization and organization

HubSpot offers different levels and types of customization. There are no customization limits so, for example, it is possible to create personalized emails based on several metrics like location, device or traffic source. HubSpot clients can also launch landing pages without any coding and they would be professional-looking. 

Some of our experts, consider a high level of customization and the product organization among HubSpot’s key features. 

 

Jordan Yocum,

Lead Coordinator & Sales Analyst at Page One Power

“We are using Hubspot for 3 years now. Well, I personally use it to manage everything as far as email marketing and sales promotion that go out, etc. HubSpot organization is its advantage. But I would also say that for the marketing side of things, everything works just fine. However, in my opinion, for the sales side, HubSpot is built for a specific type of company. For example, an IT company that sales or manages the support of the website. So they have tickets, etc.”

 

Resume

As far as you can see, HubSpot offers its clients different levels of advantages. Thus, HubSpot is not only about the CRM system but in general about marketing, sales, and service software that helps in business growth. Just to sum up, here is the list of reasons to choose HubSpot that our experts considered as the most valuable ones. 

  1. All-in-One for business. HubSpot is a single platform that offers three basic directions of software + their CRM system that is available for free. The product consists of the following “hubs”: marketing, sales, and service. Moreover, the majority of experts that we were interviewing called HubSpot a single ecosystem that provides lots of tools needed for different sides of a business. 
  2. Integrations with multiple systems. One more advantage of HubSpot is the flexibility of the platform. The thing is that HubSpot can be integrated with almost everything. It means that even if a client didn’t find the required solution in the service he can easily connect it due to flexible integration settings.
  3. Training for customers. HubSpot is a company that provides training for its clients. Training gives an understanding of how the product works, as well as how to make everything work together.
  4. Powerful customization and organization. Some of our experts not only recommending HubSpot to their clients but also use the service themselves. Thus, among key features, they consider a high level of customization and the product organization, as well. There are almost no limits so, for example, it is possible to create personalized emails based on several metrics like location, device or traffic source. 

Thanks for reaching this point and stay tuned for part 2!

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