For business

What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful…

When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…

We know that many of you are concerned with VoIP issues. Therefore, we start the series of articles on this topic. Today, we are going to outline the most common reasons which cause echoing, distortion, dropped calls etc. Everyone knows the advantages of the calls…

Undoubtedly email marketers dream of the success of their efforts. However, not all of them have the talent to make their subscribers wait for each new message as children would wait for the owl from Hogwarts. So how to optimize and enhance your newsletters? In this post…

If you don’t care about your clients, your competitors will certainly do. To avoid this, SaaS companies should have Customer Success Department. In this post, we’d like to share our experience of building Customer Success and tell why this department is essential for…

According to Google and Econsultancy’s research, about 60% of leading marketers use analytics to make strategic decisions for their business. When it comes to digital marketing experts, they know how to configure and analyze call tracking reports in Google Analytics.

The introduction of call tracking into the world of digital marketing has proved to increase profitability and accuracy in measuring ROI, for marketers. Prior to the implementation of call tracking, marketers lacked adequate analysis on the effectiveness of their marketing…