Instagram is a social network that has more than 1 billion active users. However, it might also be attractive to a business as a marketing tool for promotion. Ringostat created a basic guide with tips for advertising on this platform. Discover with us why a business needs…
Sales reps spend almost two-thirds of business hours on stuff that is not connected to deals. And only 35,2% of the time is spent on their main duties. Sales reps left to themselves can miss calls and go far beyond scripts. That’s why constant control is an integral part…
Pros and cons of contextual advertising. What to consider before launching
November 12, 2019
Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the…
Analog communication slowly getting abandoned and the majority of companies are choosing SIP-telephony. It is an opportunity to quickly provide the office with connections and call all over the world. However, users may face disadvantages when there are inappropriate…
Receiving calls from customers can be compared to “blindfolded communication”. In this case, an offline shop seller has more advantages. He will recognize the customer if he had visited the shop before. An offline seller also sees the product that interests a customer.
Certainly, if your website receives many calls — you need call tracking. There are some businesses that receive the maximum requests made by phones. When such companies use contextual advertising and don’t track calls, they lose money and left marketers powerless as…
The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…
5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies
October 8, 2019
A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…
Advantages of call tracking usage from the US agencies viewpoint: expert opinion
September 19, 2019
It is hard to believe but a lot of American companies prefer to invest in Google paid ads, Facebook and Instagram ad campaigns, without knowing whether they bring requests from customers or not. Read below and find out experts’ opinions on the benefits of call tracking…
Ringostat released end-to-end analytics: find out more about effective and profitable ads
September 11, 2019
The main goal of an advertisement is the profit but not conversions, calls or requests. You are probably losing money if you are still looking for interim targets. However, Ringostat clients won’t face this problem anymore as theend-to-end analyticshas appeared…
Cloud telephony is fast, cheap and useful. That’s why the demand for it is constantly growing. The number of companies providing such services is growing as well. There are so many virtual PBX that you may be confused with the choice. Let’s define the features to take…
Profitable cooperation with the world-famous CRM — Ringostat integration with HubSpot and Salesforce
August 20, 2019
Calls are the sales booster. However, if you want your sales department to be productive, the work with costumers’ requests should be streamlined. Ringostat has already had 6 integrations for such purposes, and now there are even more. Automate your sales with leaders —…
How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully.
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Is Your Ad Budget Getting you Nowhere? Pro Tips for Marketers and Heads of Sales Department
July 2, 2019
What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful…
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
A Practical Guide on How to Customize the Extension to Manage Cookies Files in Compliance with GDPR
June 5, 2018
General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Software Engineer at Ringostat, shares hack of how to…
Why Call Data in Call Tracking Service Differs from Statistics in Other Accounting Systems
April 12, 2018
Sometimes users notice that the number of incoming calls in call tracking statistics differs from the real number of inquiries. That truly happens but there’s no blame for call tracking. To identify the reasons for this mismatch, we decided to write two articles. In this…
We know that many of you are concerned with VoIP issues. Therefore, we start the series of articles on this topic. Today, we are going to outline the most common reasons which cause echoing, distortion, dropped calls etc.
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Undoubtedly email marketers dream of the success of their efforts. However, not all of them have the talent to make their subscribers wait for each new message as children would wait for the owl from Hogwarts. So how to optimize and enhance your newsletters? In this post…
Meet Sergiy, the Head of the Sales Department at Ringostat. Within the sacred halls ofRingostat, we call him Futura. He chose this nickname because since his early teens he was interested in graffiti. Artist Futura 2000 had a great impact on him. Now, Sergiy…