The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…
5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies
October 8, 2019
A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…
Advantages of call tracking usage from the US agencies viewpoint: expert opinion
September 19, 2019
It is hard to believe but a lot of American companies prefer to invest in Google paid ads, Facebook and Instagram ad campaigns, without knowing whether they bring requests from customers or not. Read below and find out experts’ opinions on the benefits of call tracking…
Ringostat released end-to-end analytics: find out more about effective and profitable ads
September 11, 2019
The main goal of an advertisement is the profit but not conversions, calls or requests. You are probably losing money if you are still looking for interim targets. However, Ringostat clients won’t face this problem anymore as theend-to-end analyticshas appeared…
Cloud telephony is fast, cheap and useful. That’s why the demand for it is constantly growing. The number of companies providing such services is growing as well. There are so many virtual PBX that you may be confused with the choice. Let’s define the features to take…
Profitable cooperation with the world-famous CRM — Ringostat integration with HubSpot and Salesforce
August 20, 2019
Calls are the sales booster. However, if you want your sales department to be productive, the work with costumers’ requests should be streamlined. Ringostat has already had 6 integrations for such purposes, and now there are even more. Automate your sales with leaders —…
How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully.
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Is Your Ad Budget Getting you Nowhere? Pro Tips for Marketers and Heads of Sales Department
July 2, 2019
What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful…
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
A Practical Guide on How to Customize the Extension to Manage Cookies Files in Compliance with GDPR
June 5, 2018
General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Software Engineer at Ringostat, shares hack of how to…
Why Call Data in Call Tracking Service Differs from Statistics in Other Accounting Systems
April 12, 2018
Sometimes users notice that the number of incoming calls in call tracking statistics differs from the real number of inquiries. That truly happens but there’s no blame for call tracking. To identify the reasons for this mismatch, we decided to write two articles. In this…
We know that many of you are concerned with VoIP issues. Therefore, we start the series of articles on this topic. Today, we are going to outline the most common reasons which cause echoing, distortion, dropped calls etc.
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Undoubtedly email marketers dream of the success of their efforts. However, not all of them have the talent to make their subscribers wait for each new message as children would wait for the owl from Hogwarts. So how to optimize and enhance your newsletters? In this post…
Meet Sergiy, the Head of the Sales Department at Ringostat. Within the sacred halls ofRingostat, we call him Futura. He chose this nickname because since his early teens he was interested in graffiti. Artist Futura 2000 had a great impact on him. Now, Sergiy…
If you don’t care about your clients, your competitors will certainly do. To avoid this, SaaS companies should have Customer Success Department. In this post, we’d like to share our experience of building Customer Success and tell why this department is essential for…
New Year is coming soon. December is the best time tocomplete the tasks and make plans for a year from now. We feel like we know a good way to increase your effectiveness in 2018. Ringostat long-term plan is a pleasant Christmas gift for marketers and business…
Once upon a time — of all the good days of the year, on Christmas Eve — very sad man sat busy. It was cold, snowy weather: he could hear the people outside, go wheezing up and down, beating their hands upon their breasts, and stamping their feet upon the…
Despite the power of analytics platforms, they don’t take into consideration the information on calls. Conversely, call tracking services to know everything about calls but they don’t connect calls with direct sales. Of course, you may collect data from these systems…
According to Google and Econsultancy’s research, about 60% of leading marketers use analytics to make strategic decisions for their business. When it comes to digital marketing experts, they know how to configure and analyze call tracking reports in Google Analytics.
Call Tracking Day is Coming — Get Armed with Our Gifts in the Struggle with Competitors
September 20, 2017
Do you know about Call Tracking Day? This year we continue the tradition to celebrate this meaningful holiday. Like, true knights of analytics, we struggle for intelligent advertising investments and effective business promotion. Justice matters for us, that’s why we…