The target audience has changed, as well as its needs, behavior, and volume of demand. Thus, the one who analyzes new realities and quickly adjusts to them is a winner. Read below how a competent approach will help businesses quickly adapt. We will also analyze…
How to use analytics to build your customer profile
May 21, 2020
When you’re just starting out in the world of business, you have lots to consider. It’s easy to overlook elements that don’t seem significant but will actually if applied correctly, be an enormous driving force for your marketing campaigns. Customer…
Digest of Ringostat updates for April 2020
May 18, 2020
Like most companies in April, we were in quarantine. But we did and continue to do everything so that our users do not feel the difference in comparison with the “normal” time. In the previous month, Ringostat released five updates: new integrations, and improved…
20 things that make Ringostat an awesome platform
April 28, 2020
Let’s start with the fact that this opinion is shared by lots of people and companies. According to g2.com, Ringostat is in 10 TOP call tracking systems all over the world. Our platform is used by more than 1000 companies. What makes them choose exactly us but not…
What should do business during the quarantine
April 24, 2020
Today, business is entering a challenging period. But you can use it as a great chance for growth. The main thing is to act quickly and rebuild your company’s processes on time. Meanwhile, other companies would shut down or go on forced leave. We have prepared tips on…
Why the Number of Calls in Call Tracking Service and Google Analytics May Be Different
April 24, 2020
Let’s continue talking about the reasons for the discrepancy between call tracking and other systems. In the previous blog post, I laid out the spread reasons for the mismatch in the number of calls. Today, I’m going to shed a little more light on Google…
Customers and companies have been communicating in messengers for a long time. Now it’s time to combine several communication channels in one window. That’s why we released a new tool — Ringostat Messenger. Be in touch with customers in a single interface…
Digest of Ringostat updates for March 2020
April 17, 2020
March became a month of global change and it especially concerned the business. Ringostat does everything possible to keep you working effectively and quickly adapting to the new conditions. We created a new tool for convenient communication with customers. Discover these…
Essential Email Marketing Tips for Startups
April 7, 2020
A lot of people rely on email for relevant correspondences at work and even their personal lives, so getting into anyone’s inbox and staying there means you’re likely going to be opened and read.And if we’re talking about email marketing, being read…
Case study from the lending sphere: conversion growth at 404%, decrease of the cost of conversion at 70%, CR growth at 154%
March 31, 2020
There are niches with a high cost per click, and it’s especially important to understand there which ads work and which ones aren’t. This will not only help to compete successfully but decrease the cost per lead acquisition.A case study of our…
Customers like to get information before buying. They want to read about all the essentials and advantages, as well as make comparisons. Hence, if you succeed in meeting their needs, you will bring them to a buying decision. Since 2010, Tigran Mirzoyan, CEO at Smarketa.com…
Building a simple forecast in Google Sheets or Excel
March 16, 2020
How will the demand and sales volume change in the near future? Should we expect traffic growth or decrease? You do not have to be an analyst or do research to answer these questions. Read below how to find out general trends and spend a minimum to do so. Konstantin Rachyn…
Top 9 PPC Mistakes Businesses Make and How to Avoid Them
March 10, 2020
Kevin Urrutia, have listed down the common mistakes business owners, and digital marketing professionals make when running a PPC campaign, so it will not happen to you. Kevin is a founder of Voy Media Marketing Agency NYC that helps businesses maximize the benefits of…
In general, difficulties with the connection may appear due to the low throughput of a router. There may be malfunctions if a person is making a call, and his five colleagues are simultaneously listening to the music. In this article, we will describe settings that can…
Digest of Ringostat updates for February 2020
March 3, 2020
Now Ringostat can connect a website and CRM system in ten minutes and without involving a programmer. It saves your time due to the more comfy navigation and reports available for all projects. We have also changed the design of the home page of our website. As usual, these…
Before you start analyzing the effectiveness of ad campaigns, you need to understand how a user decides to buy your product/order a service. How many times he faces your company and which channels drive him to you? What can stop him from buying here and now? What are the…
Today we’ll talk about a dashboard for the marketing department: that displays the most important numbers on a single screen. This is the actual data that shows the forecast of the plan for leads fulfillment, traffic to the website and blog, publications. The document…
8 Types of LinkedIn ad formats with examples
February 18, 2020
LinkedIn is a social network founded in 2002 and created for people who want to find a job, update business connections, or share their experience with other professionals. Similar to Facebook and Instagram, and most of the social networks, LinkedIn allows sharing paid…
Konstantin Cherviakov, ССO of Ringostat named typical mistakes of the majority of marketers that they do during the work with call tracking systems. This article is a long read so prepare your coffee, take the cozy blanket and discover the world of analytics. Stay…
Carousel is a popular advertising format that allows driving users to different pages from a single advertisement. Such an ad works not for all goals and platforms. That’s why it is crucial to be attentive while launching the campaign so the carousel won’t…