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Author

Holly Linden

139 posts
About Digital

Top 5 Contextual Advertising Strategies to Try in 2024

By Holly Linden
December 6, 2023
Contextual advertising, once a straightforward keyword-matching game, has evolved into a complex strategy. 2024 it will harness user behavior and content relevance, adapting to advanced technology and consumer trends. This guide from UAWC Agency delves into five innovative…
About Digital

How to plan a budget for contextual ads during the holiday period

By Holly Linden
December 4, 2023
Late December and early January are always unusual times in terms of advancement. And in 2023-2024, even more so. Still, you can’t rely on intuition when calculating context costs in such a difficult time. If you have historical data, read how to calculate the budget…
For business

15+ Business Communication Channels: The Complete Guide + Types & Strategies

By Holly Linden
November 29, 2023
In today’s fast-paced business landscape, effective communication is paramount. This comprehensive guide explores over 15 key business communication channels, their types, and winning strategies. AIScreen team covers the entire spectrum of communication tools, from…
Ringostat Features

Ringostat mini-CRM: a handy tool that is always at your fingertips

By Holly Linden
November 27, 2023
It is often said that a CRM system is a must-have for a business. But many companies work without one. With the Ringostat application, you will have your own mini-CRM, which is easy and convenient to use. In addition, it is absolutely free for our users. There are no…
For business

Black Friday: ideas for original promotions and tips to increase sales

By Holly Linden
November 8, 2023
As the days grow shorter and darker, we want to indulge in bright experiences — shopping and gifts. The Black Friday is actually a bright day for business, as good sales begin that will last until the New Year. We suggest some ideas for original promotions that will help…
Case Studies

Case study: Ringostat telephony for the Bulgarian Ototon Hearing Center

By Holly Linden
November 2, 2023
Fitting hearing aids is a complex process that requires more than a single visit to a hearing center. The client goes through such stages as a hearing test, determination of the degree of hearing loss, fitting of hearing aids, sound adjustment, etc. The patient chooses a…
For business

How to track the effectiveness of offline advertising

By Holly Linden
October 30, 2023
Everyone realizes that businesses should not mindlessly follow others. But when the first capital comes, the hands are itching to advertise on passers-by, billboards, TV, radio, leaflets… After all, “everyone does it.” But offline advertising is not cheap. Therefore…
Case Studies

Case study: how call tracking and telephony help a Polish telecommunications services portal

By Holly Linden
October 25, 2023
New services that make life and work easier are constantly appearing on the market. But not all of them are clear to the target audience. This is where a phone conversation with a service provider comes in handy. Similarly, when there are many offers on the portal and you…
About DigitalFor business

8 Cold Email Outreach Tips for Higher Open Rates & Conversions

By Holly Linden
October 20, 2023
Cold email outreach is a lead generation machine, as it is 40 times more effective at gaining new customers than social media channels. However, this only holds true if you move beyond generic spam and take a targeted, strategic approach to your cold email outreach…
Case Studies

Case study: telephony and Ringostat Smart Phone for an insurance application

By Holly Linden
September 20, 2023
It may seem that customers and companies in the digital sphere don’t communicate by phone at all. Especially when the interaction takes place through an app. But this is not the case at all, and Ensuria‘s experience proves it. Read how Ringostat helps to attract…
Ringostat Features

Unleash the power of conversations with Ringostat AI: your ultimate personal assistant in winning deals

By Holly Linden
September 4, 2023
Companies that care about their future are implementing artificial intelligence right now. And it is not in vain. Today, possessing AI skills is advantageous. However, tomorrow, AI will become an indispensable requirement for professional functionality. Empower your teams…
Ringostat Features

Global updates in Ringostat. Moving Toward New Development Horizons

By Holly Linden
August 29, 2023
We celebrate Call Tracking Day and traditionally summarize the results every September. Ringostat is constantly evolving to keep you one step ahead of the competition. No matter what’s going on around. For example, artificial intelligence reached impressive heights…
Case StudiesFor business

Case Study: +20% productivity of the call center of a Bulgarian online smartphone store

By Holly Linden
August 11, 2023
The speed of answering the call and processing each order is what “brick by brick” makes up the overall productivity of a call center. And with it, the profitability of the company is increasing. The case study of Swipe.bg online store tells how to grow the team’s…
About Digital

How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics

By Holly Linden
July 14, 2023
Universal Analytics was recently “unplugged from the matrix” and stopped accumulating data. While this didn’t affect all accounts immediately from July 1, Google officials said all Universal Analytics accounts have already been “queued”. Therefore, clear…
About DigitalRingostat Features

How to track calls in Google Analytics 4, and why do you need to

By Holly Linden
July 10, 2023
What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…
About DigitalRingostat Features

Digital transformation in call centers: how technology is changing sales and service

By Holly Linden
June 28, 2023
72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…
Ringostat Features

Don't annoy your customers: 7 fatal mistakes in call handling

By Holly Linden
June 27, 2023
Businesses are well aware of the importance of customer service and strive for excellence.  But consumers are also becoming more demanding. For example, as many as 60% of customers are ready to switch to another brand after the first negative experience. There are also…
About DigitalFor business

Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices

By Holly Linden
June 20, 2023
Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…
For businessRingostat Features

Why the Ringostat Smart Phone app is convenient: customer experience

By Holly Linden
June 19, 2023
Ringostat Smart Phone has undergone a radical change from a browser extension to a full-fledged application. We’ve already written about all its features and their value for sales teams. And today we’re going to talk about what our customers appreciate about the…
For businessRingostat Features

10 simple ecommerce life hacks that will improve customer loyalty

By Holly Linden
June 12, 2023
Calling a company is often not the most positive experience for a customer. When dialing a number, some clients are already mentally prepared to wait on hold for a long time or explain their request to different sales reps several times. But this “inevitable…
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