What is your favorite horror movie? We prefer The Shining. Isolated hotel, crazy writer and very tense atmosphere of Stanley Kubrick’s directing style don’t leave anybody calm. However, we know something, even scarier than The Shining. Yes, we’re talking about horrible…
How to Write PPC Text Ads
July 29, 2019
No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take…
3 Warning Signs That Advertising Brings a Junk Traffic
July 23, 2019
Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business…
Is Your Ad Budget Getting you Nowhere? Pro Tips for Marketers and Heads of Sales Department
July 2, 2019
What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful…
Call Tracking is Much More than just a Wiretap
June 10, 2019
We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational. Every time a marketer underestimates other opportunities of call tracking, a…
What is Sampling in Google Analytics and How to Avoid It
September 12, 2018
Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research.Victor Osadchiy, OWOX BI, explainswhat is sampling in Google Analytics, how it can…
Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how…
Facebook Advertising is Getting Transparent and Annoying
June 25, 2018
Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings…
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
Why VoIP Issues Arise and How to Improve Call Quality
March 28, 2018
We know that many of you are concerned with VoIP issues. Therefore, we start the series of articles on this topic. Today, we are going to outline the most common reasons which cause echoing, distortion, dropped calls etc.
Resding Time is 9…
How to Get the Most Out of Email Marketing
February 20, 2018
Undoubtedly email marketers dream of the success of their efforts. However, not all of them have the talent to make their subscribers wait for each new message as children would wait for the owl from Hogwarts. So how to optimize and enhance your newsletters? In this post…
What is SaaS and How Does It Work?
February 12, 2018
Once upon a time, when SaaS didn’t exist, people used to work with traditional on-premise installations. It took a lot of time and specific efforts of developers. Fortunately, now, SaaS is a great solution for many companies in different industries. Are you still not…
What is Customer Success: advantages for client and company
January 23, 2018
If you don’t care about your clients, your competitors will certainly do. To avoid this, SaaS companies should have Customer Success Department. In this post, we’d like to share our experience of building Customer Success and tell why this department is essential for…
Start the Eternal Friendship by Integrating Call Tracking with CRM
November 24, 2017
Despite the power of analytics platforms, they don’t take into consideration the information on calls. Conversely, call tracking services to know everything about calls but they don’t connect calls with direct sales. Of course, you may collect data from these systems…
How to Exclude Internal Traffic and Block Number Insertion by IP
October 2, 2017
The main goal of analytics platforms is to track how external users interact with your website. But how to avoid the getting of excess information about your employees’ online activities? To obtain the correct data, you should filter out traffic on your website from…
According to Google and Econsultancy’s research, about 60% of leading marketers use analytics to make strategic decisions for their business. When it comes to digital marketing experts, they know how to configure and analyze call tracking reports in Google Analytics.
How Health Care Providers can Increase Revenue with Call Tracking
November 10, 2016
Introducing call tracking technology into Healthcare to drive marketing results, improve sales performance and customer satisfaction, while also protecting vital health information has posed to be one of the challenges faced by most healthcare providers and…
How Auto Dealers Can Use Call Tracking To Maximize Profits
October 25, 2016
The introduction of call tracking into the world of digital marketing has proved to increase profitability and accuracy in measuring ROI, for marketers. Prior to the implementation of call tracking, marketers lacked adequate analysis on the effectiveness of their marketing…
The Guide to the History of Call Tracking - How it all Started
October 12, 2016
Few years ago, marketers were troubled with the fact that they received a rather inadequate analysis of their marketing efforts. They faced many challenges amongst which included the inability to fully see the true performance of their advertising and also a view of their…
Automated Callback: How To Increase Your Clients` Loyalty And Improve Your Website Conversion
September 15, 2016
Sometimes our clients reveal hidden potential of Ringostat and give us some amazing ideas, so tempting that we resolve to making these updates part of our service. This post is a small case study of how we implemented an idea one of our clients…