According to Wikipedia, marketing is the business process of creating relationships with and satisfying customers. However, this field is not that simple as it may seem at first sight. Robert Rose believes that marketing is telling the world you’re a rock star. Content…
Pros and cons of contextual advertising. What to consider before launching
November 12, 2019
Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the…
Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then…
Every day Facebook is visited by 1,49 billion users. That’s why business actively uses this platform for promotion. In the article, we will discuss targeted advertising in this social media and will provide step-by-step guidance on its…
Today’s daily dilemma is “What attribution model is better?” Well, each case has its own solution. Discover with us what are attribution models, distinguish them and find out how to choose them for specific campaigns.
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PPC Specialist should listen to recordings of calls from advertisements. Why?
October 3, 2019
There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and…
5 reasons to use call tracking for an agency or freelance PPC Specialists
September 24, 2019
A lot of specialists face the same problem. A client comes asking to configure ad campaigns, develop a strategy and increase sales. However, when everything is done, he claims that the advertising is useless, a budget is wasted and there are no leads. Thankfully, call…
Both Google Analytics and call tracking integration allow analyzing calls as any conversion. What is important here is not to dwell on the call itself. Eugene Glazyrin, Netpeak Agency PPC Specialist, explains how to search for insights and what is important here. Want to…
Practically everyone has heard about SIP. However, not everyone understands what it is and how it differs from a simple phone connection. In this post, we’ll walk you through the main definitions and details of this topic.
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6 Terrible Mistakes of PPC Experts in Work with Call Tracking Services
August 2, 2019
What is your favorite horror movie? We prefer The Shining. Isolated hotel, crazy writer and very tense atmosphere of Stanley Kubrick’s directing style don’t leave anybody calm. However, we know something, even scarier than The Shining. Yes, we’re talking about horrible…
No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take…
Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business…
Is Your Ad Budget Getting you Nowhere? Pro Tips for Marketers and Heads of Sales Department
July 2, 2019
What if every time you plan out the advertising budget, it seems like a wild stab in the dark? Even if you carefully evaluate costs, it doesn’t guarantee that the company will boost sales. The recipe for a money vacuum is quite simple: a dash of incompetence + a spoonful…
We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational. Every time a marketer underestimates other opportunities of call tracking, a…
Sampling is a way to draw a conclusion or generalize from facts based only on a smaller sample, if you it’s not necessary to analyze all of the data for your study or research.Victor Osadchiy, OWOX BI, explainswhat is sampling in Google Analytics, how it can…
Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how…
Facebook is a crucial marketing channel for many brands. 26% of users who clicked an ad complete a purchase. Today we’re going to talk about the recent updates regarding advertisers and Facebook users. The advertising is getting more transparent and Facebook brings…
When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According…
We know that many of you are concerned with VoIP issues. Therefore, we start the series of articles on this topic. Today, we are going to outline the most common reasons which cause echoing, distortion, dropped calls etc.
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Undoubtedly email marketers dream of the success of their efforts. However, not all of them have the talent to make their subscribers wait for each new message as children would wait for the owl from Hogwarts. So how to optimize and enhance your newsletters? In this post…