When you’re just starting out in the world of business, you have lots to consider. It’s easy to overlook elements that don’t seem significant but will actually if applied correctly, be an enormous driving force for your marketing campaigns. Customer…
Today, business is entering a challenging period. But you can use it as a great chance for growth. The main thing is to act quickly and rebuild your company’s processes on time. Meanwhile, other companies would shut down or go on forced leave. We have prepared tips on…
Customers like to get information before buying. They want to read about all the essentials and advantages, as well as make comparisons. Hence, if you succeed in meeting their needs, you will bring them to a buying decision. Since 2010, Tigran Mirzoyan, CEO at Smarketa.com…
A dashboard for the marketing department: description, settings and template
February 21, 2020
Today we’ll talk about a dashboard for the marketing department: that displays the most important numbers on a single screen. This is the actual data that shows the forecast of the plan for leads fulfillment, traffic to the website and blog, publications. The document…
6 mistakes often made by marketers during work with call tracking systems
February 11, 2020
Konstantin Cherviakov, ССO of Ringostat named typical mistakes of the majority of marketers that they do during the work with call tracking systems. This article is a long read so prepare your coffee, take the cozy blanket and discover the world of analytics. Stay…
Today we will discuss an instrument that helps a salesman and customer to easily find each other. A potential buyer can quickly go through offers with the price and select the best option. For an online retailer, it’s an opportunity to show the product and receive more…
The Fortune is smiling on the one who is using call tracking. It prefers the ones who are analyzing each step and make wise decisions. We have collected 8 cards that will help to beat your competitors and become favorites of the Fortune.
Reading…
HubSpot is a provider of software for marketing, sales, and customer service. There is also a free CRM system offered by a platform. It is a leader with 69 thousand customers in over 100 countries. Here’s the second part of our global research about the advantages of…
CRM systems are created to automate the workflow. There are lots of advantages that they offer, for example, the opportunity to track how the deal is moving by the sales funnel and define the effectiveness of each sales rep. There is a world-famous CRM system that gives its…
Instagram is a social network that has more than 1 billion active users. However, it might also be attractive to a business as a marketing tool for promotion. Ringostat created a basic guide with tips for advertising on this platform. Discover with us why a business needs…
Sales reps spend almost two-thirds of business hours on stuff that is not connected to deals. And only 35,2% of the time is spent on their main duties. Sales reps left to themselves can miss calls and go far beyond scripts. That’s why constant control is an integral part…
Pros and cons of contextual advertising. What to consider before launching
November 12, 2019
Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the…
Analog communication slowly getting abandoned and the majority of companies are choosing SIP-telephony. It is an opportunity to quickly provide the office with connections and call all over the world. However, users may face disadvantages when there are inappropriate…
Receiving calls from customers can be compared to “blindfolded communication”. In this case, an offline shop seller has more advantages. He will recognize the customer if he had visited the shop before. An offline seller also sees the product that interests a customer.
Certainly, if your website receives many calls — you need call tracking. There are some businesses that receive the maximum requests made by phones. When such companies use contextual advertising and don’t track calls, they lose money and left marketers powerless as…
The advertisement that brings revenue is effective, it seems easy, right? However, in reality, it is impossible to bring together sales and ad campaigns in the analytical system. For sure, if you don’t have an e-commerce module. With its help, you can track how many closed…
5 ways to demonstrate the effectiveness of advertisement to clients: advice to agencies
October 8, 2019
A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read…
Advantages of call tracking usage from the US agencies viewpoint: expert opinion
September 19, 2019
It is hard to believe but a lot of American companies prefer to invest in Google paid ads, Facebook and Instagram ad campaigns, without knowing whether they bring requests from customers or not. Read below and find out experts’ opinions on the benefits of call tracking…
Ringostat released end-to-end analytics: find out more about effective and profitable ads
September 11, 2019
The main goal of an advertisement is the profit but not conversions, calls or requests. You are probably losing money if you are still looking for interim targets. However, Ringostat clients won’t face this problem anymore as theend-to-end analyticshas appeared…
Cloud telephony is fast, cheap and useful. That’s why the demand for it is constantly growing. The number of companies providing such services is growing as well. There are so many virtual PBX that you may be confused with the choice. Let’s define the features to take…