What is a lead magnet, 15 types, and examples of usage

People are used to the fact that someone always wants something from them: purchases, registrations, reviews, and subscriptions. The easiest way to stand out is to do the opposite thing. Don’t ask for anything, but offer a user something valuable. This will increase loyalty to your company and can quickly expand your contact base. That’s precisely how lead magnets work. Read about advantages, as well as offers that work best for different types of businesses. 

What is a lead magnet, 15 types, and examples of usage

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Bids management at Ringostat: save time and increase the effectiveness of ads
  • 28.07.2020
  • Alina Ostapenko
  • News

Now you can manage bids for paid advertising in Ringostat end-to-end analytics. This will not only save your time but also help increase the cost recovery of the campaigns. The platform will do the same work in seconds that would take hours for a specialist. Read how to work with the feature and what benefits it gives the user.

Bids management at Ringostat

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Digest of Ringostat updates for June 2020
  • 21.07.2020
  • Alina Ostapenko
  • News

In June, Ringostat released a global update for end-to-end analytics. Now you can manage your bids without leaving an account of the platform. We also have a new integration with CRM. Read about this and other updates in the latest digest.

Digest of Ringostat updates for June 2020

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Case study: increased number of requests and the cost of the request reduction by 80%

During quarantine, many companies were forced to cut budgets. However, the ones that use call tracking clearly understand how to reallocate funds and get the most out of ads. Our partner, Ilya Sandyrev who is a digital marketer, described such an example.

Case study: increased number of requests and the cost of the request reduction by 80%

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What is the best placement for a referral link?
  • 07.07.2020
  • Alina Ostapenko
  • Hacks

Making money on referral programs may seem like mining where opinion leaders start a massive communication. However, the “gold rush” is also about enthusiasts who want to get their reward. We at Ringostat decided to share with you seven mother lodes where you can place a referral link and hit the jackpot.

What is the best placement for a referral link?

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Case study: сall tracking and campaigns optimization for the private practice

Medicine is a rather complicated niche for online promotion. First of all, due to high competition, and secondly, due to restrictions from Google. Our partners, PPC advertising agency Context Sisters, described the advantages of call tracking in these conditions. Due to Ringostat, they were able to increase the conversion percentage, while reducing its cost.

Case study: сall tracking and campaigns optimization for the private practice

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Marketing of medical services: types of promotion

Promotion in the medical sphere is a very difficult process. There are limitations in the advertising of medical services, the issue of trust plays an important role here, and clients come for a variety of requests: from listing symptoms to finding a specific doctor. Let’s take a closer look at how medical services are promoted in digital.

Marketing of medical services: types of promotion

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In brief: discover 9 facts about remarketing in three minutes

Some users quit the site without buying anything. But it’s not an issue as you can and should return them. That’s what remarketing is used for. Read briefly about the most important things: how it works, its types, for whom it will fit, and what is the difference between remarketing and retargeting.

In brief: discover 9 facts about remarketing in three minutes

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Google Analytics App+Web: Why do you need to start using it right now

If you are working with the field of web analytics, you have probably already heard about the Google Analytics App+Web. It’s “ a new” analytics, which is now in beta testing, but which is already used by many companies. Including clients of Maks Gapchuk, an independent web analytics author of the Analytics Tips blog. As you might have guessed from the topic of the article, today he will describe the advantages of App+Web and why you need to implement this updated analytics right now.

Google Analytics App+Web: Why do you need to start using it right now

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Why a business that makes a bet on analytics will survive and win

The target audience has changed, as well as its needs, behavior, and volume of demand. Thus, the one who analyzes new realities and quickly adjusts to them is a winner. Read below how a competent approach will help businesses quickly adapt. We will also analyze misconceptions that can be costly in the current situation.

Why a business that makes a bet on analytics will survive and win

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