Marketing

Why Missed Calls Are a Form of Budget Loss

By
July 16, 2025
Imagine $2,800 disappearing from your corporate account every day — without any documentation or reports. You’d call security and launch an investigation, wouldn’t you? In reality, that’s exactly how much each missed customer call costs on average when…
Marketing

7 Hidden Reasons Why Managers Miss Client Calls

By
May 19, 2025
Imagine this: a customer who couldn’t reach you is now taking their money to your competitor. And you don’t even know how many such customers you’re losing every single day. So why do companies keep missing calls? And more importantly, how can you prevent losing…
Marketing

6 functions to increase sales rep productivity

By
October 18, 2024
A sales rep’s productivity is the ratio between sales metrics and the resources they use to achieve these metrics. The less time and effort an employee needs to achieve their goal, the higher their productivity, leading to better sales and higher company revenue.
Marketing

What UTM tags are and how to use them correctly

By
September 28, 2023
UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…