Diana Pavlova

There are so many things Google Ads can do nowadays. It learns on its own, automatically changes bids in campaigns, and determines where and how to display your banners. It seems that Google is so smart that its recommendations should be trusted unconditionally. But not…

By encouraging advertisers to switch to Performance Max campaigns, Google promises an increase in conversion rates by combining advertising resources. It’s possible to get such a result, but only with the right approach to campaign optimization. Learn more about the…