For business

5 reasons why you need HubSpot: expert opinion. Part 2

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December 12, 2019

HubSpot is a provider of software for marketing, sales, and customer service. There is also a free CRM system offered by a platform. It is a leader with 69 thousand customers in over 100 countries. Here’s the second part of our global research about the advantages of HubSpot. Just to remind you, we had 5 hours of audio interviews with professionals who have shared with us their opinion on the edges of HubSpot. All the experts are working in different spheres like CEOs, marketers, founders, etc. Stay with us!

Reading time is 12 minutes
  1. #1. You are only starting the business
  2. #2. You have budget limitations
  3. #3. You are switching between different platforms
  4. #4. Your business has special requirements
  5. #5. You are working with emails
  6. Conclusions

In case if you have missed part 1 of our investigation, you can read it in the article “4 reasons to choose HubSpot: expert opinion. Part 1”.

In the first article, we discussed 4 advantages that HubSpot offers to its clients. Well, in part 2, we decided to “rip the angle of aspect inside out” and discover experts’ opinions about the individual characteristics of a company, so the benefits provided by HubSpot will be even more suitable.

#1. You are only starting the business

If you have only come to digital or planning to start a business, HubSpot may be the best platform for you. According to the opinions of our experts, it is a user-friendly service. Thus, you won’t be left on your own with the functionality as there is a support team that is always ready to help with advice. Moreover, HubSpot offers training for clients with lessons and certificates. It means that you will not only get acquainted with the service but boost your marketing skills as well.

“I like their CRM and Sales Hub. When I used it I have noticed that it was pretty cool and user-friendly. HubSpot is really the best solution for people who are only getting in digital marketing and still have no idea what they are doing. HubSpot will get them moving quickly. I also had some clients that were using HubSpot, and they had incredible success with their blog. Just because they did very well with tracking, creating, engaging, optimizing, etc”.  
Chris Romero Web Marketing Consultant and Founder of Sky Head Films

Some of our experts used HubSpot in their previous jobs. However, they still remember this service as “user-friendly” and the one that helped them a lot during their workflow. This case is revealing itself as it shows the credibility of the platform.

“I used HubSpot during my previous job with email marketing. HubSpot is very user-friendly. It really does help a user to focus more on the consumers themselves. So it gives you ideas on trigger campaigns and nuturing email campaigns. How to get customers actually convert via trigger campaigns, for example”.
Jheanelle OutarEmail Marketing Specialist at Advantage Solutions

There were people among the interviewed experts who received HubSpot certificates in different spheres, as well as the ones who have finished HubSpot academy. Their experience is especially exciting as they know the service “from inside”.

“I receive the HubSpot Email Certificate. Talking about the advantages of the service, I would say that the first thing is that they are really good at educating. HubSpot makes marketers earn more than just money. It makes them feel like they are doing good. The second thing is that they have a lot of lessons for every digital marketing thing you have and it is way better than a blog. I have also subscribed to the blog but here they offer a lot of videos so they really put you in the shoes of customers”.
Andy VailEmail Marketing Specialist at Volair Interactive

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#2. You have budget limitations

This characteristic may be relevant for people who have small businesses. As well as for the ones who have already used CRM systems, however, they are about to change the platform and don’t want to waste the budget for an unknown thing. We have noticed several times already that HubSpot CRM is offered absolutely for free. However, that’s not all. One of our experts mentioned a curious thing that HubSpot clients receive. This platform gives profit that can’t be measured economically — the knowledge.

“I would also say that HubSpot has its way to be cheap somehow, so it’s really good. Due to HubSpot, you earn a lot of things, so all in all, it turns out that their stuff isn’t that expensive, especially compared to other solutions. I would recommend HubSpot as it gives an understanding of how digital marketing works for you. Well, sometimes people may feel like they throw money in the air, but it won’t happen here”.
Andy VailEmail Marketing Specialist at Volair Interactive
Free HubSpot CRM

#3. You are switching between different platforms

This difficulty “stalks” almost everyone who works in the digital sphere. Dozens of tabs that are opened in a browser and an employee who is trying to find the required information there. Thus, the united ecosystem and internal organization provided by HubSpot was almost the first thing mentioned by all of the interviewed experts.

“I used HubSpot as a way to backlink social media partners right there, for reports and traffic as well. You know, Google Analytics is great but HubSpot put everything in one place so you didn’t have to use so many different tools. The main strength of HubSpot is that it is an all-in-one tool. 

When I started to work on my business, I started to use it as a CRM. So you can put there all the calls that you’ve made out or all the information on clients that you have. Thus, you can understand the stage where you are with each client and that’s another great strength that HubSpot has. 

HubSpot gives you notifications on everything that goes on in your CRM: any new sales or updates, things like that. They can actually integrate with so many different software and just make it better so you know what to do with your marketing”.
Jessica Hernandez Self Employed Digital Marketing Specialist

One more advantage of HubSpot is the flexibility of this platform. Thus, even if you haven’t found the needed solution, you can still integrate it with HubSpot. By the way, Ringostat also has an integration with HubSpot. This integration automates the work with requests and deals, improves the service quality, and provides the control of a request processing procedure. 

Discover more information about Ringostat integration with HubSpot and its advantages in the article “Profitable cooperation with the world-famous CRM — Ringostat integration with HubSpot and Salesforce”. 

#4. Your business has special requirements

Different companies have different needs. For example, almost any CRM system will be suitable for an online shop that sells soap. However, a company that works in the B2B sphere and provides software for developers requires a flexible platform that will consider all the needs of the product. One of our experts works precisely in the B2B field. Thus, he shared his experience with HubSpot usage. 

“As I am a CMO, the opportunity to control the sales funnel without additional settings and integrations was important for me. The thing is that HubSpot doesn’t separate sales and marketing. Due to this platform, I can track the results of the performance of different channels. From the effectiveness of a certain event up to the analytics of growth of the external requests that came from self-registered users that are connected to our PR campaigns. 

HubSpot is a flexible platform. It was important for me as I’m working in the B2B sphere so the connection with HubSpot could take longer and it could be a more complicated process if the platform itself and team as well weren’t that flexible. I also became able to build my own system of user acquiring. HubSpot allows sales reps to become the activators of marketing activity from the point of emails”.
Nickolas Rekeda CMO of MGID Inc.

#5. You are working with emails

Almost half of our experts were doing newsletters, and they have noticed HubSpot as the service that is the most suitable exactly for this sphere.

“I had an experience of Marketing Hub usage as well. You can use the templates that they have available there for email marketing, or create your own. But the first thing is easier. You can also upload your images there or content which is very simple. 

I can also say that HubSpot may be the best platform for someone. Especially if it is someone who is looking to open something like a small business and don’t want to hire an employee from a digital marketing agency. I think that HubSpot is the best choice for this case. It’s the starting point”.
Jheanelle OutarEmail Marketing Specialist at Advantage Solutions
Example of HubSpot motto for Email Marketing

As we have said before, flexibility is one of the main HubSpot advantages. Thus, one of our experts used it in combination with the MailChimp platform for email marketing automation. 

“As a digital marketer, I also use HubSpot not only as a CRM but for email marketing as well. So it makes easy to create newsletters or to discover who has opened them. HubSpot gives you the knowledge of how effective your email marketing is. I have used the integration with MailChimp. HubSpot just simplifies everything and rather put it in one page for you. So you can see each email and the analytics of it”.
Jessica Hernandez Self Employed Digital Marketing Specialist

One of the experts considered HubSpot as an ecosystem that is especially useful to work with when the thing is about emails.

“When it comes to emails HubSpot is also a great choice as you don’t have to integrate the additional service, everything is in a single platform and easy to use. It is a platform which is represented as a single ecosystem that covers tasks of both marketing and sales departments”.
Nickolas Rekeda CMO of MGID Inc.

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Conclusions

HubSpot usage will be especially profitable for you if you have at least one of the following issues.

1. You are only starting the business. If you have only come to digital or planning to start a business, HubSpot may be the best platform for you. According to the opinions of our experts, it is a user-friendly service. Moreover, you can always boost your knowledge in the digital sphere due to HubSpot courses. 

2. You have budget limitations. This characteristic may be relevant for both people who are only starting their business as well as for the ones who are about to change the platform and don’t want to waste the budget for an unknown thing.

3. You are switching between different platforms. HubSpot is considered as a single ecosystem that is especially comfy to work with.

4. Your business has special requirements. Almost any CRM system will be suitable for an online shop. However, a company that works in the B2B sphere and provides software for developers requires a flexible platform that will consider all the needs of the product. According to one of our experts, HubSpot is exactly this platform. 

5. You are working with emails. Almost half of our experts were working with emails and they have noticed HubSpot as the service that is the most suitable exactly for this sphere.

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About author

A full-time marketer with 3 years of experience in the B2B sphere. Started my path in marketing as a translator and content creator. Tried myself in social media outreach and email campaigns. I also worked with niche marketing (real estate) and partnership program (affiliate).