According to Wikipedia, marketing is the business process of creating relationships with and satisfying customers. However, this field is not that simple as it may seem at first sight. Robert Rose believes that marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. Watch below 7 TED talks about marketing and find out its real power.
- 1. Why most of the people don’t get marketing — Shari Worthington
- 2. We're All in Marketing: What Evolution Tells Us About Advertising — Ethan Decker
- 3. There is No Luck. Only Good Marketing — Franz Schrepf
- 4. Can marketing change the world? — Ben Stokes
- 5. Experiential marketing is the future of advertising — Layne Braunstein
- 6. How Influencers Have Transformed Modern Marketing — Rachel David
- 7. Is There a Buy Button Inside the Brain — Patrick Renvoise
- Conclusions
1. Why most of the people don’t get marketing — Shari Worthington
Shari Worthington, Affiliate Professor, School of Business at Worcester Polytechnic Institute explains what is marketing actually and how people sometimes underestimate it by calling “that weird advertising thing”. You need to understand that people sell pretty much all the time and you are always in so-called selling mode.
However, the reality is that before coming to this selling world, you need to discover the marketing one. The thing here and the real reason why people don’t get marketing is that it so much connected to our everyday life that they don’t even notice it. The majority sometimes just doesn’t give much meaning to promotion and advertisements as well as their importance.
2. We’re All in Marketing: What Evolution Tells Us About Advertising — Ethan Decker
Ethan Decker is a VP of Insight & Strategy at The Integer Group, one of the largest retail, promotion & shopper marketing agencies in the world. He is a marketer, a researcher, a scientist, a manager, an editor, a storyteller, a performer, and an ecologist. During this performance, he describes what is advertising and how it changed with the flow of the time. His own journey from human evolution and ecology into marketing has taught him that we are all in advertising — and that’s actually a good thing.
3. There is No Luck. Only Good Marketing — Franz Schrepf
Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. Franz Schrepf gives a nice example of Coca-Cola marketers providing their product right in the place it has to be so we would take coke when we are thirsty.
4. Can marketing change the world? — Ben Stokes
Ben Stokes is co-founder and business leader of the renowned marketing and technology agencies Cru Digital and JuniorCru. In his speech, he tries to figure out whether marketing can change the world and your personal habits. He is sure that marketing tells us what we need to say on an individual basis — but technology helps us to deliver that to the masses in a truly personalized way.
5. Experiential marketing is the future of advertising — Layne Braunstein
Layne Braunstein, Chief Creative Officer at Fake Love, describes how he holds the attention of fickle audiences for global brands. He describes the experience and marketing based on it. He is also sure that we live in the age of experience and brands want people to help build worlds and we want to help build them.
6. How Influencers Have Transformed Modern Marketing — Rachel David
Rachel David is a popular YouTube personality, entrepreneur, and the CEO of Hashtag Communications, a marketing agency that connects brands with influencers online. She explains how influencers change our way of thinking and how this transforms nowadays marketing.
First of all, who are influencers? These are people simply showing their everyday routine on social media or creating specific content. However, they have a huge audience of followers. Due to statistics, 60% of decisions are made after watching someone’s recommendation or reading a blog. And that’s a really high percentage! Thus, people usually expect trustfulness of the source before making a decision.
7. Is There a Buy Button Inside the Brain — Patrick Renvoise
Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is the co-author of “Neuromarketing: Understanding the buy button inside your customer’s brain.” He discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button.
Conclusions
Every day we are surrounded by marketing. We sell and consume products and ideas. There is marketing behind each advertisement that attracts us and each thing we got in touch with. Anyway, Michael Hyatt said a great phrase that explains and concludes everything you have read or seen above: “Marketing is really just about sharing your passion”.
By the way, you can read the article on our blog “5 Cool Marketing Tools We Use” and discover how we rock our marketing.
