The marketing is a comprehensive set of activities which requires a lot of time and efforts. With that in mind, in the marketing department, we use some helpful tools to increase our efficacy and improve working process. Thanks to them, we may simplify routine and get better results. Here are the best lifesavers of our department that allow to get the most out of your time and energy. Enjoy!
To get the success in social media, you need to have a well-thought-out content plan. Posting 5-6 times per day can be challengeable if you don’t have a person who is responsible only for SMM. Buffer helps schedule posts on Facebook, Google+, Twitter, and Linkedin. Also, in there you can track the performance of your content.
If you have many tasks besides managing social media, this platform is a good solution. You can schedule some posts for later from one simple dashboard and avoid wasting time on logging into different social accounts.
Tilda is a free platform for creating landing pages and email newsletters. Actually, I want to confess, this tool is a love at first sight. Why? Because it’s easy-to-use. You don’t need to write a code or have specific design skills to create websites. The main page of Tilda website says “Now everyone is a designer if they have a passion for their business”. It’s very true.
With Tilda, you easily create what you want. And if you don’t have a concrete vision of design, you may relax, because this platform has very nice templates for different types of content. Mostly in Ringostat, we use Tilda for constructing our email campaigns and event pages.
There’s no reason to worry if you don’t have an idea of how to use Photoshop. Or if that tool is a little bit expensive for you. Canva is a cool alternative to many professional tools. It provides with many templates and layouts for various platforms. Have a look.
Moreover, another advantage of Canva for us is we can use it together with team and share designs. Thus, we save time by remaking or editing some pictures.
We use Typeform to make different surveys and customize their look. Also, thanks to this platform we create landing pages to apply for participation in some contests or seminars.
We consider Typeform to be a good alternative to Google Forms. We can easily share links to surveys on social media and make tests. This platform is cool because it helps engage our audience due to its interactivity.
Ignoring email marketing can be a huge mistake. That’s crucial to work not only on gaining new customers but also on keeping current ones. And email marketing helps kill two birds with one stone. In our opinion, GetResponse is one of the best email marketing tools to realize our ideas.
Also, it’s easy to get precise analytics on different email metrics such as open rate, click through rate, bounce rate etc.
Hope you’ll find these platforms cool as we do. Good luck 😉