Marketing

What UTM tags are and how to use them correctly

UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…
Marketing

What to expect from Google's Core Web Vitals Rollout

Google, the largest and most popular search engine, uses over 200 signals to rank sites. One of those signals will be focused on a user’s overall experience on a website. This is where today’s topic comes in – the Core Web Vitals. Read until the end the article of…