Leads are usually divided into several types according to the degree of interest. Each type requires a separate approach. This article will discuss inbound leads, i.e., potential buyers who contact the company themselves. Find their inherent features and how to bring them to…
Outbound leads: who are they, what are their characteristics, and how to sell to them
September 4, 2024
Working with cold leads is challenging. According to statistics, 92% of sales professionals give up after four “no’s” when communicating with cold leads. But there are many reasons not to stop working with them: reaching a new audience that hasn’t heard of…
Turbocharge Your Business with the SPIN Sales Method
May 31, 2024
According to research, two main things often repel customers. The first is when a sales manager is overly pushy, and the second is when they show no interest in the customer’s needs. The SPIN method helps structure the conversation in such a way that the customer…
Despite the popularity of social networks, most Ukrainians turn to Google when searching for clothing, cosmetics, manicure services, or hotels. Having an online presence in the form of a website is a mandatory condition for a business aspiring to grow. But what should this…
3 holiday content strategies worth using this year
December 8, 2023
Holiday content marketing is associated with a special time of year — December. It is natural to increase sales during these important dates. Brands wait for it for months. But just being noticed is not enough. Because the final connection between the user and the brand…
10 Tips For Improving eCommerce Performance
September 9, 2021
eCommerce is a battlefield. Unlike traditional brick and mortar businesses, you’re competing against the entire internet which is not limited to geographical borders. Most eCommerce business owners will feel like they’re not progressing at some point. If that describes…
Customers like to get information before buying. They want to read about all the essentials and advantages, as well as make comparisons. Hence, if you succeed in meeting their needs, you will bring them to a buying decision. Since 2010, Tigran Mirzoyan, CEO at Smarketa.com…
Google Shopping step-by-step guidance
January 2, 2020
Today we will discuss an instrument that helps a salesman and customer to easily find each other. A potential buyer can quickly go through offers with the price and select the best option. For an online retailer, it’s an opportunity to show the product and receive more…
How To Get More Loyal Customers Among Millennials
August 4, 2016
25% of US population are born between early 1980s and early 2000s. These people represent the most active and promising generation called Millennial. Growing together with modern technologies, millennials with their lifestyle, wishes and expectations are different from their…