Before you start analyzing the effectiveness of ad campaigns, you need to understand how a user decides to buy your product/order a service. How many times he faces your company and which channels drive him to you? What can stop him from buying here and now? What are the…
Case study: How to identify ineffective ad campaigns and reallocate 54% of your budget
September 12, 2019
You don’t have to invest extra money to increase the advertisements’ effectiveness. It is enough to find out ineffective ad campaigns and simply opt-out them. Thus, you can invest the rest of the budget to the most successful activities. Read below about the experience…
The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client.
Reading time is 12…
This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.
Reading time: 8 minutes
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Call Tracking in the Logistics Industry: Proper Call Analytics and Creating the Effective Advertising
May 22, 2018
If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call…
The Story about MythBusters: How to Dispel Common Myths and Increase the Advertising Performance
May 14, 2018
Once upon a time, a perfect website existed in the perfect world. It was flawlessly convenient. It supplied a wide range of goods and services. The systems of online recommendations and price comparison also were very good. The shoppers made purchases online. Marketers…
Building high-quality web analytics can be a struggle. Digital experts still have a stereotype that it requires lots of specific tools. Our partner, internet marketing agency Promodo, breaks that stereotype. They managed to build the qualitative web analytics for their…
If you communicate with clients over the phone, you may boost the business indicators by properly processing calls. The example of such success is the client of our partners, digital agency Soda Solutions. Thanks to the call analytics, the real estate company was able to set…