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Building a strong online presence: how to create SEO-friendly brand tone of voice

December 15, 2023

Building a strong online presence is more important than ever before. With the rise of digital media and connected customers, companies must ensure their content effectively reaches its intended audience. This article from Kevin Dam, CEO and Founder of Aemorph, will provide…

About Digital

Top 5 Contextual Advertising Strategies to Try in 2024

By Holly Linden

December 6, 2023

Contextual advertising, once a straightforward keyword-matching game, has evolved into a complex strategy. 2024 it will harness user behavior and content relevance, adapting to advanced technology and consumer trends. This guide from UAWC Agency delves into five innovative…

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How to plan a budget for contextual ads during the holiday period

By Holly Linden

December 4, 2023

Late December and early January are always unusual times in terms of advancement. And in 2023-2024, even more so. Still, you can’t rely on intuition when calculating context costs in such a difficult time. If you have historical data, read how to calculate the budget…

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8 Cold Email Outreach Tips for Higher Open Rates & Conversions

By Holly Linden

October 20, 2023

Cold email outreach is a lead generation machine, as it is 40 times more effective at gaining new customers than social media channels. However, this only holds true if you move beyond generic spam and take a targeted, strategic approach to your cold email outreach…

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What UTM tags are and how to use them correctly

By Iryna Harmash

September 28, 2023

UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…

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Test drive: how and where to generate creatives for advertising using AI

By Iryna Harmash

July 19, 2023

The cover of the American magazine Cosmopolitan became one of the first bold and striking examples of DALL-E neural network application in design. Since then, the world’s companies have been actively experimenting and surprising users with exciting product design…

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How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics

By Holly Linden

July 14, 2023

Universal Analytics was recently “unplugged from the matrix” and stopped accumulating data. While this didn’t affect all accounts immediately from July 1, Google officials said all Universal Analytics accounts have already been “queued”. Therefore, clear…

About Digital Ringostat Features

How to track calls in Google Analytics 4, and why do you need to

By Holly Linden

July 10, 2023

What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…

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Digital transformation in call centers: how technology is changing sales and service

By Holly Linden

June 28, 2023

72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…

About Digital For business

Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices

By Holly Linden

June 20, 2023

Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…

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Google Ads “Auction Insights” report: why it is important and how to use it

By Ольга Феоктістова

June 15, 2023

Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…

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7 social media marketing KPIs you should regularly track

By Holly Linden

June 8, 2023

In this article, our guest author Jessica Robinson is going to discuss 7 social media marketing KPIs that you should regularly track. She also shares metrics that can be considered normal for different niches and platforms. If yours are significantly lower, you should…

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From idea to implementation: key steps in organizing a successful webinar

By Helena Tarnawska

May 26, 2023

Preparing a webinar consists of dozens of small tasks. But if you miss at least one thing, the event will be at risk of failure. Therefore, it is important to always have a well-thought-out plan. Olena Tarnawska, a marketing specialist responsible for the Polish direction at…

About Digital For business

How to choose a brand name and find a website domain in 15 minutes

By Holly Linden

April 26, 2023

Launching a new company or product is a challenge not only to finances but also to the creativity of the entrepreneur. Often, everything stops at the stage of choosing a name. And often, even hours-long brainstorming sessions don’t yield successful ideas. Ringostat…

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How to create a successful PPC budget: tips for setting a budget and managing your spending

By Holly Linden

April 20, 2023

Looking to create a successful PPC budget? You’ve come to the right spot! In this article, we’ll break down for you how to set a budget and efficiently manage your PPC spending. We’ll provide you with some actionable tips to allocate your expenses and optimize…

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What is direct traffic and how to reduce its volume

By Holly Linden

April 17, 2023

Any user who is at least somewhat familiar with Google Analytics or Ringostat reports has encountered direct traffic. Let’s find out what kind of traffic it is and where such users come from. We will also tell you in which cases traffic is mistakenly marked as direct.

About Digital

5 simple ways to find keywords for online store

By Irena Świdzińska

April 13, 2023

As an online business owner or marketer, you may find yourself pondering essential questions, such as — is there a difference between online store keywords and those for other websites? How do I select relevant phrases for category pages? What keyword sources should I…

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Google Ads recommendations in your account: what they are, which ones are worth using, which ones are not, and why

By Diana Pavlova

April 10, 2023

There are so many things Google Ads can do nowadays. It learns on its own, automatically changes bids in campaigns, and determines where and how to display your banners. It seems that Google is so smart that its recommendations should be trusted unconditionally. But not…

About Digital For business

TikTok Marketing: 8 Smart Strategies for eCommerce Brands

By Holly Linden

March 29, 2023

TikTok marketing is essential for e-commerce stores because it boosts your visibility, engagement rates, and sales. But you have to learn how to do it right — and you’re on the best page for that. You’ll discover eight e-commerce-specific TikTok marketing strategies…

About Digital For business

12 Mobile Commerce Trends Marketing Experts Should Know for 2023

By Holly Linden

February 16, 2023

Let’s explore some cutting-edge mobile commerce trends for 2023 that will help you provide better shopping options for your consumers and 2X your sales. Irfan Ak a tech-savvy & experienced digital content strategist at Branex shares his…

Building a strong online presence: how to create SEO-friendly brand tone of voice

Top 5 Contextual Advertising Strategies to Try in 2024

How to plan a budget for contextual ads during the holiday period

8 Cold Email Outreach Tips for Higher Open Rates & Conversions

What UTM tags are and how to use them correctly

Test drive: how and where to generate creatives for advertising using AI

How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics

How to track calls in Google Analytics 4, and why do you need to

Digital transformation in call centers: how technology is changing sales and service

Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices

Google Ads “Auction Insights” report: why it is important and how to use it

7 social media marketing KPIs you should regularly track

From idea to implementation: key steps in organizing a successful webinar

How to choose a brand name and find a website domain in 15 minutes

How to create a successful PPC budget: tips for setting a budget and managing your spending

What is direct traffic and how to reduce its volume

5 simple ways to find keywords for online store

Google Ads recommendations in your account: what they are, which ones are worth using, which ones are not, and why

TikTok Marketing: 8 Smart Strategies for eCommerce Brands

12 Mobile Commerce Trends Marketing Experts Should Know for 2023

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