Those working with Google Ads are familiar with the fact that the advertising system often undergoes various changes – from interface updates to introducing new features. Advertisers typically receive notifications about the most significant changes via email or account…
Entering the market for a new company, regardless of the industry, is a complex undertaking that requires careful analysis. Contextual advertising in tourism is one of the most effective ways to attract potential customers. But you need to understand how to set it up…
Main Types of Websites: Choosing the Right Platform for Your Business
January 11, 2024
Despite the popularity of social networks, most Ukrainians turn to Google when searching for clothing, cosmetics, manicure services, or hotels. Having an online presence in the form of a website is a mandatory condition for a business aspiring to grow. But what should this…
Building a strong online presence: how to create SEO-friendly brand tone of voice
December 15, 2023
Building a strong online presence is more important than ever before. With the rise of digital media and connected customers, companies must ensure their content effectively reaches its intended audience. This article from Kevin Dam, CEO and Founder of Aemorph, will provide…
Contextual advertising, once a straightforward keyword-matching game, has evolved into a complex strategy. 2024 it will harness user behavior and content relevance, adapting to advanced technology and consumer trends. This guide from UAWC Agency delves into five innovative…
Late December and early January are always unusual times in terms of advancement. And in 2023-2024, even more so. Still, you can’t rely on intuition when calculating context costs in such a difficult time. If you have historical data, read how to calculate the budget…
Cold email outreach is a lead generation machine, as it is 40 times more effective at gaining new customers than social media channels. However, this only holds true if you move beyond generic spam and take a targeted, strategic approach to your cold email outreach…
UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…
The cover of the American magazine Cosmopolitan became one of the first bold and striking examples of DALL-E neural network application in design. Since then, the world’s companies have been actively experimenting and surprising users with exciting product design…
How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics
July 14, 2023
Universal Analytics was recently “unplugged from the matrix” and stopped accumulating data. While this didn’t affect all accounts immediately from July 1, Google officials said all Universal Analytics accounts have already been “queued”. Therefore, clear…
What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…
Digital transformation in call centers: how technology is changing sales and service
June 28, 2023
72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…
Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices
June 20, 2023
Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…
Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…
In this article, our guest author Jessica Robinson is going to discuss 7 social media marketing KPIs that you should regularly track. She also shares metrics that can be considered normal for different niches and platforms. If yours are significantly lower, you should…
Preparing a webinar consists of dozens of small tasks. But if you miss at least one thing, the event will be at risk of failure. Therefore, it is important to always have a well-thought-out plan. Olena Tarnawska, a marketing specialist responsible for the Polish direction at…
Launching a new company or product is a challenge not only to finances but also to the creativity of the entrepreneur. Often, everything stops at the stage of choosing a name. And often, even hours-long brainstorming sessions don’t yield successful ideas. Ringostat…
How to create a successful PPC budget: tips for setting a budget and managing your spending
April 20, 2023
Looking to create a successful PPC budget? You’ve come to the right spot! In this article, we’ll break down for you how to set a budget and efficiently manage your PPC spending. We’ll provide you with some actionable tips to allocate your expenses and optimize…
Any user who is at least somewhat familiar with Google Analytics or Ringostat reports has encountered direct traffic. Let’s find out what kind of traffic it is and where such users come from. We will also tell you in which cases traffic is mistakenly marked as direct.
As an online business owner or marketer, you may find yourself pondering essential questions, such as — is there a difference between online store keywords and those for other websites? How do I select relevant phrases for category pages? What keyword sources should I…
