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Marketing Sales

5 myths that prevent businesses from implementing AI. And why it's not true

By Holly Linden

May 17, 2024

“No way! Our business is not Google or Amazon, and we don’t have the same budgets. Besides, our company doesn’t even have programmers”. This is roughly what some entrepreneurs think when it comes to implementing AI. All of this is the result of misconceptions…

Marketing Ringostat Features

How to increase revenue and close more deals with Ringostat AI Supervisor

By Holly Linden

May 15, 2024

It was only a year ago that Ringostat introduced artificial intelligence for analyzing phone calls. Since then, we have seen many examples of successful use of the tool by various companies. Now we are training our artificial intelligence to meet the needs of a particular…

Marketing Sales

Newsletter Personalization — Making Every Subscriber Feel Special

By Holly Linden

March 1, 2024

Epsilon found that consumers are 80% more likely to purchase when a brand offers personalized experiences. This data-driven approach increases the likelihood of purchases and enhances subscribers’ overall satisfaction. This article by Canary Mail aims to provide…

Marketing Sales

Ultimate Google Ad Assets tutorial to safeguard your ad campaigns

By Holly Linden

February 6, 2024

Those working with Google Ads are familiar with the fact that the advertising system often undergoes various changes – from interface updates to introducing new features. Advertisers typically receive notifications about the most significant changes via email or account…

Marketing Sales

Top 10 Tips on Using Contextual Advertising in Tourism

By Holly Linden

January 15, 2024

Entering the market for a new company, regardless of the industry, is a complex undertaking that requires careful analysis. Contextual advertising in tourism is one of the most effective ways to attract potential customers. But you need to understand how to set it up…

Marketing Sales

Main Types of Websites: Choosing the Right Platform for Your Business

By Holly Linden

January 11, 2024

Despite the popularity of social networks, most Ukrainians turn to Google when searching for clothing, cosmetics, manicure services, or hotels. Having an online presence in the form of a website is a mandatory condition for a business aspiring to grow. But what should this…

Marketing Sales

Building a strong online presence: how to create SEO-friendly brand tone of voice

By Holly Linden

December 15, 2023

Building a strong online presence is more important than ever before. With the rise of digital media and connected customers, companies must ensure their content effectively reaches its intended audience. This article from Kevin Dam, CEO and Founder of Aemorph, will provide…

Top 5 Contextual Advertising Strategies to Try in 2024

By Holly Linden

December 6, 2023

Contextual advertising, once a straightforward keyword-matching game, has evolved into a complex strategy. 2024 it will harness user behavior and content relevance, adapting to advanced technology and consumer trends. This guide from UAWC Agency delves into five innovative…

How to plan a budget for contextual ads during the holiday period

By Holly Linden

December 4, 2023

Late December and early January are always unusual times in terms of advancement. And in 2023-2024, even more so. Still, you can’t rely on intuition when calculating context costs in such a difficult time. If you have historical data, read how to calculate the budget…

Marketing Sales

8 Cold Email Outreach Tips for Higher Open Rates & Conversions

By Holly Linden

October 20, 2023

Cold email outreach is a lead generation machine, as it is 40 times more effective at gaining new customers than social media channels. However, this only holds true if you move beyond generic spam and take a targeted, strategic approach to your cold email outreach…

What UTM tags are and how to use them correctly

By Iryna Harmash

September 28, 2023

UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…

Test drive: how and where to generate creatives for advertising using AI

By Iryna Harmash

July 19, 2023

The cover of the American magazine Cosmopolitan became one of the first bold and striking examples of DALL-E neural network application in design. Since then, the world’s companies have been actively experimenting and surprising users with exciting product design…

How to set up goals in Google Analytics 4, and what are the differences from Universal Analytics

By Holly Linden

July 14, 2023

Universal Analytics was recently “unplugged from the matrix” and stopped accumulating data. While this didn’t affect all accounts immediately from July 1, Google officials said all Universal Analytics accounts have already been “queued”. Therefore, clear…

Marketing Ringostat Features

How to track calls in Google Analytics 4, and why do you need to

By Holly Linden

July 10, 2023

What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…

Marketing Ringostat Features

Digital transformation in call centers: how technology is changing sales and service

By Holly Linden

June 28, 2023

72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…

Marketing Sales

Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices

By Holly Linden

June 20, 2023

Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…

Google Ads “Auction Insights” report: why it is important and how to use it

By Ольга Феоктистова

June 15, 2023

Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…

7 social media marketing KPIs you should regularly track

By Holly Linden

June 8, 2023

In this article, our guest author Jessica Robinson is going to discuss 7 social media marketing KPIs that you should regularly track. She also shares metrics that can be considered normal for different niches and platforms. If yours are significantly lower, you should…

Marketing Sales

From idea to implementation: key steps in organizing a successful webinar

By Helena Tarnawska

May 26, 2023

Preparing a webinar consists of dozens of small tasks. But if you miss at least one thing, the event will be at risk of failure. Therefore, it is important to always have a well-thought-out plan. Olena Tarnawska, a marketing specialist responsible for the Polish direction at…

Marketing Sales

How to choose a brand name and find a website domain in 15 minutes

By Holly Linden

April 26, 2023

Launching a new company or product is a challenge not only to finances but also to the creativity of the entrepreneur. Often, everything stops at the stage of choosing a name. And often, even hours-long brainstorming sessions don’t yield successful ideas. Ringostat…

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