What some expected and some even feared has happened — Universal Analytics has finally been replaced by Google Analytics 4. Despite the radically new approach, one thing remains the same. You must track absolutely all events, that includes phone calls. Read how to bridge…
Digital transformation in call centers: how technology is changing sales and service
June 28, 2023
72% of customers go to another company if they face a negative experience. Poor phone service plays a significant role here. That’s why more and more digital solutions for call centers appear every year. Although robots will not replace all consultants soon, technology…
Mobile-First Approach: Best Practices for Optimizing Promotion and Contextual Advertising for Mobile Devices
June 20, 2023
Software used to be created with desktop computing in mind, and mobile access was considered secondary. However, designers and developers are rapidly adopting a mobile-first strategy because about 60% of all online traffic worldwide now comes from smartphones or other mobile…
Your campaign has been working steadily, and you haven’t made any changes, but at one point, your CPC and daily costs have increased dramatically, or vice versa. This happens quite often, as Google Ads ads work according to the auction procedure. Therefore, to…
In this article, our guest author Jessica Robinson is going to discuss 7 social media marketing KPIs that you should regularly track. She also shares metrics that can be considered normal for different niches and platforms. If yours are significantly lower, you should…
Preparing a webinar consists of dozens of small tasks. But if you miss at least one thing, the event will be at risk of failure. Therefore, it is important to always have a well-thought-out plan. Olena Tarnawska, a marketing specialist responsible for the Polish direction at…
Launching a new company or product is a challenge not only to finances but also to the creativity of the entrepreneur. Often, everything stops at the stage of choosing a name. And often, even hours-long brainstorming sessions don’t yield successful ideas. Ringostat…
How to create a successful PPC budget: tips for setting a budget and managing your spending
April 20, 2023
Looking to create a successful PPC budget? You’ve come to the right spot! In this article, we’ll break down for you how to set a budget and efficiently manage your PPC spending. We’ll provide you with some actionable tips to allocate your expenses and optimize…
Any user who is at least somewhat familiar with Google Analytics or Ringostat reports has encountered direct traffic. Let’s find out what kind of traffic it is and where such users come from. We will also tell you in which cases traffic is mistakenly marked as direct.
As an online business owner or marketer, you may find yourself pondering essential questions, such as — is there a difference between online store keywords and those for other websites? How do I select relevant phrases for category pages? What keyword sources should I…
Google Ads recommendations in your account: what they are, which ones are worth using, which ones are not, and why
April 10, 2023
There are so many things Google Ads can do nowadays. It learns on its own, automatically changes bids in campaigns, and determines where and how to display your banners. It seems that Google is so smart that its recommendations should be trusted unconditionally. But not…
TikTok marketing is essential for e-commerce stores because it boosts your visibility, engagement rates, and sales. But you have to learn how to do it right — and you’re on the best page for that. You’ll discover eight e-commerce-specific TikTok marketing strategies…
Let’s explore some cutting-edge mobile commerce trends for 2023 that will help you provide better shopping options for your consumers and 2X your sales. Irfan Ak a tech-savvy & experienced digital content strategist at Branex shares his…
Performance Max campaigns: features, customization, and optimization
February 13, 2023
By encouraging advertisers to switch to Performance Max campaigns, Google promises an increase in conversion rates by combining advertising resources. It’s possible to get such a result, but only with the right approach to campaign optimization. Learn more about the…
Keyword stuffing, also known as the black hat SEO technique, is an unethical practice that involves the repetition of keywords in the content to manipulate search engine rankings.It is important to avoid it as it can lead to penalties from search engines and harm the…
In a saturated market, visibility is essential for eCommerce stores. There’s no point in showcasing excellent products and prices on a beautifully designed site if no one can find it. The higher you rank in the search engine results, the better, which is where your SEO…
Cold calling and cold email are powerful channels to start genuine conversations with your target customers. If you can master them, you’ll be able to book more meetings and grow your sales pipeline. In this article, I’m going to show you what each one is, the benefits…
When your conversion rates have been stagnating or even declining for a long period, it might be time to change something. Andre Oentoro, the founder of Breadnbeyond, tells how to understand when Is the Best Time for a Landing Page Redesign. You’ll get insights into some…
7 Tips to Help You Reduce Your Website’s Bounce Rate to Boost Engagement
December 2, 2022
Bounce rate refers to the number of site visitors who leave your site without completing the desired action or interaction with other pages on the site. A low bounce rate is one of the top goals many marketers seek to achieve on their websites because it means users interact…
Facebook ads can be one of the most cost-effective ways to reach your ideal consumers. But if you run it thoughtlessly, you’ll only be wasting your budget. In this article, we’ll talk about ways to lower the cost per click (CPC) of Facebook Ads. So you will not…
