Facebook may be hard to understand — it has its rules and all you have to do is obey. However, sometimes even after making everything in the correct order and praying to all advertising Gods, marketers face different issues. In this article, we collected the most popular difficulties that people face while launching ad campaigns on Facebook. And, for sure, we provide solutions so this top will be not only interesting but useful as well. Stay tuned!
According to Wikipedia, marketing is the business process of creating relationships with and satisfying customers. However, this field is not that simple as it may seem at first sight. Robert Rose believes that marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. Watch below 7 TED talks about marketing and find out its real power.
Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the peculiarities of this advertisement kind and asked three experts to leave their comments. Read below their advice on what has to be considered for companies that only decided whether to launch paid ads or not.
Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then digital technology. And this path became complicated. Now to attract a customer, you need to understand his preferences. Ways he discovered the brand and how he interact with it need to be considered. Read below what is customer journey, why you need to consider it and how to do it via a special map.
Sum up Ringostat updates of October. Manual upload of costs to end-to-end analytics and the new feature of Ringostat Smart Phone to increase website conversion and decrease the number of missed calls. Upgraded integrations with Pipedrive and amoCRM and a new page on our website.
Analog communication slowly getting abandoned and the majority of companies are choosing SIP-telephony. It is an opportunity to quickly provide the office with connections and call all over the world. However, users may face disadvantages when there are inappropriate settings. Echo, audio latency, low connection quality — we created a guide on the most frequent difficulties and providing instructions on how to fix them.
In September Ringostat end-to-end analytics moved to a stage of opened beta-testing. Almost two months we have monitored its work, listened to your wishes and developed a new functionality. Thus, on the 1st of November, we are ready to announce the start of sales. We have released an update for this event. This is an opportunity to manually import costs.
In May Ringostat released a new instrument — Virtual PBX 2.0. At that time already, our clients were able to discover a lot of useful things about calling customers right online. Ringostat Insider a sales rep assistant helps them with it. How to use its data to make easier the process of deals closing will be the best illustrated by reference to a practical example.
Every day Facebook is visited by 1,49 billion users. That’s why business actively uses this platform for promotion. In the article, we will discuss targeted advertising in this social media and will provide step-by-step guidance on its customization.
Receiving calls from customers can be compared to “blindfolded communication”. In this case, an offline shop seller has more advantages. He will recognize the customer if he had visited the shop before. An offline seller also sees the product that interests a customer. Judging from the appearance he can define the average budget of a purchase. Now due to Ringostat Smart Phone, similar opportunities are also available to our clients. Read below how to increase the probability of a closed deal using Ringostat Smart Phone.