Leads are usually divided into several types according to the degree of interest. Each type requires a separate approach. This article will discuss inbound leads, i.e., potential buyers who contact the company themselves. Find their inherent features and how to bring them to…
Outbound leads: who are they, what are their characteristics, and how to sell to them
September 4, 2024
Working with cold leads is challenging. According to statistics, 92% of sales professionals give up after four “no’s” when communicating with cold leads. But there are many reasons not to stop working with them: reaching a new audience that hasn’t heard of…