Marketing

6 functions to increase sales rep productivity

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October 18, 2024
A sales rep’s productivity is the ratio between sales metrics and the resources they use to achieve these metrics. The less time and effort an employee needs to achieve their goal, the higher their productivity, leading to better sales and higher company revenue.
Marketing

What UTM tags are and how to use them correctly

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September 28, 2023
UTM tags help marketers track advertising and organic traffic. For example, to determine from which social media post there are more conversions, which button visitors click on more often, which ads bring customers, and which ones waste budget. We tell you what UTM tags are…
Marketing

5 simple ways to find keywords for online store

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April 13, 2023
As an online business owner or marketer, you may find yourself pondering essential questions, such as — is there a difference between online store keywords and those for other websites? How do I select relevant phrases for category pages? What keyword sources should I…