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3 holiday content strategies worth using this year

Holiday content marketing is associated with a special time of year — December. It is natural to increase sales during these important dates. Brands wait for it for months. But just being noticed is not enough. Because the final connection between the user and the brand must be strong and close. Read this article with a well-thought-out strategy to get the most out of your holiday content.

Stay ahead of your competitors with holiday content marketing campaigns

Knowing how to reach customers on a date like Christmas effectively is key. During this period, brands launch all their campaigns to generate sales. Competition is fierce, and therefore, it is necessary to have a Christmas content marketing plan to help you position yourself. 

Christmas is the most powerful commercial period of the year for both physical stores and e-commerce. Therefore, brands need to make sure they capture the attention of consumers. What is the best way to do this? Without a doubt, content generation.

Engaging consumer trends and emotions with varied and fresh content is vital during holidays. If you need help finding true experts, you can turn to the writing company Essay Tigers.

What holiday content marketing should look like?

What holiday content marketing should look like

Christmas should not go under the table for any company that wants to obtain benefits and good results in terms of marketing and sales. Knowing people’s behavior will allow us to know how they will handle themselves during these dates. This is an important factor in developing a good holiday content marketing strategy.

The ultimate goal of content marketing is to attract customers to your website, your social accounts, or your blog. In December, web traffic will increase if you have worked successfully on everything related to SEO and marketing strategies.

During these dates, people are more willing to spend money than at other times. They are more likely to visit a website to find out what product is being sold and its features. Satisfying a need is what users are looking for at this time of year.

3 holiday content strategies

There are 3 ways to approach a holiday content marketing strategy. Any of them will give you outstanding results.

Festive Visuals and Graphics: Creating a Visual Wonderland for the Holidays

One powerful way to connect with the target audience more emotionally is by transforming your digital presence through festive visuals and graphics. The key to successful festive visuals and graphics lies in authenticity and resonating with your audience’s holiday spirit. By infusing your brand with the season’s magic, you create a memorable and positive customer experience.

Social Media Visuals

3 holiday content strategies, Festive Visuals and Graphics

Update your profile pictures and cover photos on platforms like Facebook, Twitter, and LinkedIn with holiday-themed versions of your logo or banners. Then, design visually cohesive post templates incorporating holiday colors, typography, and symbols. This ensures a consistent and festive look across your social media channels.

Email Campaigns

First, design holiday-themed email templates that reflect the warmth and joy of the season. Include festive images, colors, and personalized messages to connect with your subscribers. Also, consider adding subtle animated elements like falling snow or twinkling lights to make your emails visually appealing.

Engagement through Visual Storytelling

Use visuals to share behind-the-scenes glimpses of your team decorating the office or preparing special holiday promotions. This humanizes your brand and creates a connection with your audience.

Moreover, it is also great to encourage customers to share their holiday experiences with your products or services through visuals. Feature these stories in your content to build a sense of community.

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Gift Guides and Recommendations: Crafting a Personalized Shopping Experience for the Holidays

The holiday season brings joy and festivities and the age-old tradition of gift-giving. As a business, capitalizing on this tradition through curated gift guides and recommendations is a powerful way to engage your audience and provide them with valuable insights. 

By investing time and creativity into your gift guides and recommendations, you assist your audience in their holiday shopping and strengthen your brand’s relationship with customers. Make this holiday season memorable for your audience by guiding them through a curated shopping experience filled with thoughtful and well-researched recommendations.

Curating Themed Guides

holiday content, Curating Themed Guides

Showcase your top picks for the season. This can include bestsellers, newly launched products, or items that align with current trends.

We also recommend you create themed gift guides such as “Gifts for Him”, “Gifts for Her”, “Tech Lover’s Wishlist”, or “Cozy Winter Essentials”. This makes the shopping experience more organized and user-friendly.

Multi-Format Presentation

holiday content, Multi-Format Presentation

Craft in-depth blog posts or articles for each gift guide, providing detailed insights into why each product is a great choice. Include high-quality images and links for easy navigation.

Complement your written content with engaging video guides. Unboxing, demonstrations, and product showcases can bring your recommendations to life.

Interactive Elements

Interactive Elements, holiday content

Create interactive quizzes to help users discover the perfect gifts based on their preferences. This not only engages your audience but also personalizes the shopping experience.

You also can use polls on social media platforms to gather input from your audience about their favourite holiday picks. This creates a sense of community and involvement.

User-Generated Content (UGC) Campaigns: Turning Customers into Holiday Advocates

Harnessing the power of User-Generated Content (UGC) is a dynamic strategy for businesses looking to make a lasting impact during the holiday season. UGC campaigns not only leverage the creativity of your audience but also foster a sense of community around your brand. 

Executing a successful UGC campaign during the holidays generates valuable content for your brand and builds a sense of community and loyalty among your audience. By tapping into the creativity of your customers, you transform them into advocates who actively contribute to and promote your brand’s holiday narrative.

Establish a Branded Hashtag

holiday content, User-Generated Content (UGC) Campaigns

Develop a branded holiday hashtag that resonates with your brand identity and the festive spirit. Ensure it’s unique, easy to remember, and encourages participation.

UGC Contest Ideas

Pose holiday-themed challenges to your audience. For example, ask them to share their best holiday decorations, creative gift-wrapping ideas, or festive recipes incorporating your product. If your product or service has a transformative aspect, invite users to share their before-and-after stories or experiences during the holiday season.

Highlighting User Stories

Regularly feature user-generated content on your social media channels. This could include reposting images, videos, or testimonials from participants.

Creating a dedicated section on your website or a designated highlight on Instagram to showcase the best UGC is also a great idea. This acts as a digital testimonial wall.

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3 tips for your holiday content strategies

Here are 3 tips that will help you with your holiday content strategy.

Be unique and differentiate yourself from the rest

When discussing digital marketing, taking inspiration from other companies’ work is not a sin. What is wrong is to copy the same format or structure to be applied to another brand. For this reason, effective holiday content marketing means offering a unique experience.

Original content is everything regarding SEO positioning and search engines such as Google. The public values unique and original content more than content that has been duplicated or is too trite. It is also about identifying a clear and precise strategy about where the brand wants to aim and its objective.

Give a Christmas touch to the website or blog

Showing that you feel a holiday such as Christmas is important for a website or blog. You must remember that the first information a person associates enters through the eyes. If you make a new design for a specific holiday, visitors can associate the brand with a season like Christmas. 

Small details also count in Christmas content marketing. A thank you email for buying with Christmas motifs, or a special discount can give good results in terms of trust and positioning in the minds of consumers. 

Having a website and social media accounts with Christmas designs will make visitors more in touch with the company and generate greater empathy.

Responding to customer needs

Christmas content marketing should be managed by staff dedicated to satisfying customer needs. These are dates where followers seek help to organize, decide, and buy quickly and comfortably. 

Understanding and solving the audience’s needs is vital to achieving Christmas content marketing goals. If they want to buy gifts, offering them featured products or providing opening hours is a good idea.


In the era of information overload, simplicity and clarity are key. Streamlining your message and aligning it with the core values of the season can cut through the noise and leave a lasting impression. Furthermore, incorporating user-generated content and leveraging the power of community participation can amplify your brand’s reach and authenticity.

About author

Editor of the Ringostat blog. Author of articles for the media about digital and big portals about business. Studied journalism at the Odessa National University named after I. I. Mechnikov.