Case Study: How IQ Composite Accelerated Deal Closures and Grew Revenue by 18% in One Year

The agricultural sector remains one of the most competitive markets in Ukraine ― despite ongoing challenges and crises. Companies increasingly recognize that product quality alone is no longer enough; systematic work on sales and marketing has become just as critical. This is especially true for businesses planning to scale and expand beyond their local market.

IQ Composite faced exactly these challenges. Working alongside agency Vluchno.io, the team migrated to the Ringostat platform and, within a year, improved not only sales team performance but also grew the company’s total revenue by 18%. Here’s how they did it.

Meet the Companies

IQ Composite specializes in manufacturing high-strength composite plastic. The company’s core focus is producing moldboards for plows, header guards, and augers ― all made from Ukrainian and European plastic.

Its production facilities are based in Mykolaiv, but the company sells across all of Ukraine.

Beyond the agricultural segment, IQ Composite serves B2B and B2C clients in the industrial plastics space. On request, the company offers not just material supply but also custom part manufacturing for specific industries, including medical and food production.

Vluchno.io is a digital agency that helps B2B, B2C, and e-commerce companies scale through effective marketing strategies. Over three years, the team has built expertise across four key areas: Performance Marketing, analytics, product design, and web development.

The agency operates in both the US and Ukrainian markets, with a primary focus on Ukrainian clients. Its largest projects include SkinOn ― an official distributor of professional cosmetics ― and B2U, a training platform for beauty specialists.

The partnership between the two companies began a year ago. It started with Google Ads setup, then expanded to email campaigns and a website redesign, and ultimately evolved into a full outsourced remote CMO model ― covering the development and ongoing management of the entire marketing strategy.

I have “What we love about this approach is that we don’t just come in to configure ads or set up email marketing ― we work with the entire strategic layer of the business. This model gives us confidence that we’re accountable for the full marketing cycle. It also allows us to involve as many team members as possible in delivering quality work on the project.”

Viktor Hozhyi CEO & Co-Founder of Vluchno.io

The Business Challenge and the Switch to Ringostat 

Most of IQ Composite’s sales currently happen over the phone. A small team of sales reps handles inbound calls, though thanks to the partnership with Vluchno.io, the company is expecting to launch an updated website with MonoPay checkout functionality.

Since the collaboration with Vluchno.io began, IQ Composite has also repositioned itself ― expanding its focus beyond agriculture into engineering plastics and reaching a significantly broader market.

Early in the partnership, the company was dealing with lost orders due to missed calls and poor connection quality. The solution came through implementing the Ringostat platform.

“After switching to Ringostat, the most immediate improvement was call quality ― and we gained much deeper analytics for the sales team. Processes that were previously hard to monitor became fully transparent thanks to detailed reports and clearer alignment between marketing and sales.

Deal closure speed increased by around 25%, as reps started handling inquiries faster and stopped losing track of client communications. Overall sales team efficiency ― by our internal estimates ― improved by 25–30%, driven by better visibility into how individual reps were performing.

Over the period we’ve been using Ringostat, we also recorded approximately 18% growth in company revenue. I’d also like to highlight Ringostat’s support team ― they respond quickly and genuinely help resolve issues.”

Dina VuikoSenior Sales Specialist at IQ Composite

Setting Up Call Tracking and Callback

The company uses Ringostat’s call tracking with both static and dynamic number replacement.

Call tracking is a system that identifies which advertising source each incoming call originates from.

“The website was our priority, so we applied dynamic number replacement there. For TikTok, we decided that a single static number was sufficient for now. The way it works for us is that TikTok drives comments and Messenger messages rather than direct calls, so number replacement isn’t a priority there yet. Overall, the improvement is clear ― we can see exactly which sources are driving calls, and it’s straightforward to track which companies our clients are coming from.”

Viktor Hozhyi CEO & Co-Founder of Vluchno.io

The callback widget for the IQ Composite website was set up alongside the existing contact form.

Callback is a website widget that connects a client with a sales rep within 30 seconds of submitting their number.

“Callback works much better in the sense that a client can leave their number and our reps will reach out at a convenient time. The contact form, on the other hand, is used mainly for direct orders ― and it also receives B2B inquiries.”

Viktor Hozhyi CEO & Co-Founder of Vluchno.io

Ringostat’s Reporting and Support

Ringostat’s reporting system plays a central role in the project. The platform consolidates data on all calls, advertising sources, and rep activity into a single interface ― giving the business a complete picture of sales and communications.

“I use the call log most often. The source report comes second. I also listen back to calls from time to time. The sales reps and their team lead rely on the statistics regularly ― to understand how many organic calls came in, which channels clients were coming from, and so on. They also track workload distribution across reps: how many calls each person handled, how many were missed, how many were answered.

As for technical support ― it’s genuinely excellent. The team helps out and sends everything you need to resolve an issue directly to your helpdesk. In some cases, they proactively follow up on an open issue and share updates without waiting to be asked.”

Viktor Hozhyi CEO & Co-Founder of Vluchno.io

Results

According to Vluchno.io data, after switching to Ringostat, the number of correctly tracked inquiries and call conversions at IQ Composite increased by approximately 17–20%.

The company also gained a dedicated callback channel that had previously gone almost entirely untracked ― which further contributed to overall lead volume.

Thanks to accurate conversion tracking in Google Ads and more precise analytics, the average cost per lead dropped by around 15%, while the average cost per click fell by 3–5%. This allowed the team to optimize campaigns more effectively and generate more qualified inquiries within the same budget.

Following the move to Ringostat, lead-to-sale conversion improved by approximately 10–13%. Better analytics, greater data transparency, and a more efficient sales team allowed the company to handle inquiries faster and raise the overall quality of client communication.