IMPC Case Study: How an Industrial Company Processes 30% More Orders While Spending Half the Time

Sales success often depends not only on the product itself, but also on the productivity of sales reps. Choosing the right communication tools is crucial because it determines how quickly and efficiently orders are processed. An excellent example of telephony’s impact on business success is IMPC case study. Integrating Ringostat helped the company speed up lead handling and process significantly more orders.

About the Company and Why They Chose Ringostat

IMPC supplies components for industrial equipment and agricultural machinery. On the company website, customers can purchase or order imported bearings, drive belts, seals, couplings, and more. Their clients are businesses that use industrial parts in their production processes.

The main goal of the company is to process client inquiries quickly and professionally, select the necessary components, and ensure fast product shipment. Most customers prefer to call rather than write because during a conversation they can learn prices, availability, shipping options, and technical specifications faster. That’s why IMPC was searching for a virtual telephony platform to handle customer inquiries comfortably and efficiently.

“At first, we used the Binotel service, but later we were advised to try Ringostat, and we switched to this platform. At that time, we were changing our CRM and decided to try a new telephony system integrated with it.

We appreciated that in Ringostat we could keep our own phone numbers without connecting to SIP telephony. We also preferred the app design and call menu. There’s a mobile application that lets you call directly from your phone. Overall, Ringostat offers broader functionality and fast technical support, and the platform keeps evolving.”

Roman KogutkevychDirector of IMPC

How the Company Connected Its Own Numbers to Ringostat Without Switching to SIP Format

When IMPC approached Ringostat, it already had existing numbers with the Kyivstar operator. These numbers were well known to IMPC clients, so preserving them was important. However, to use virtual telephony properly, SIP numbers (virtual numbers) are usually required. Another option is to use special devices — GSM gateways — which we strongly do not recommend. 

But there is another way — setting up unconditional call forwarding in Ringostat. Let’s explore how this works and its benefits.

1. The client calls the company’s regular number, and the call immediately reaches Ringostat thanks to additional configuration.
2. IMPC does not pay for call forwarding. Calls are billed as calls to mobile numbers of this operator, which are free on almost all tariffs.
3. This method is as fast and convenient as possible. The company did not have to contact the operator directly or connect additional services.
4. Call forwarding is invisible to both customers and sales reps. It also does not affect call quality — the connection remains crystal clear.

How Ringostat’s Features Improved Inquiry Processing

Telephony and CRM Integration

One of the reasons IMPC chose Ringostat is the integration with KeepinCRM. Thanks to this link between the two systems:

• every call is automatically recorded in the CRM system along with its status — e.g., answered or missed;
• the call record includes a link to the audio recording, so management can monitor all conversations related to a particular deal;
• when an existing client calls, their name from the CRM appears in the Ringostat calling app — which will be described below;
• all outbound calls are also logged in the CRM, linked to the relevant deals.

This eliminates the need to manually enter call data into the CRM and helps track how communication progresses for each deal.

The Ringostat App for Calls and CRM Work

The company uses the Ringostat app to communicate with clients. When the sales rep is in the office, they use the desktop version of the app; when working remotely, they use the mobile app installed on their smartphone. All call data is stored in the cloud, so it is equally accessible on both devices.

Thanks to the app, the sales rep can:

• easily accept calls and place calls with a single click — for example, directly to a client’s phone number in the CRM contact card;
• see the entire communication history with clients — all calls show time, date, and status like answered or missed;
• view additional information about each client, call them with one click, or copy contacts;
• easily put a call on hold or save a contact during a conversation;
• see a pop-up notification when a client calls, ensuring no call is missed.

Missed Unprocessed Calls Report

Management works most often with this report. It includes only those missed calls for which the sales rep did not return the call. This way, they can focus only on unprocessed missed calls and get back to buyers promptly.

Once a sales rep calls back on a missed call, the record disappears from the report. IMPC takes this extremely seriously, so unprocessed calls rarely appear in the report.

IMPC also values the ability to filter calls in any Ringostat report. Just select a filter and enter the client’s phone number. After this, the report shows only calls with that client, which can be listened to and analyzed.

Results: Client Feedback

“Thanks to Ringostat, we gained maximum call quality and convenience using telephony. Thanks to its ease of use, our processes significantly accelerated. As a result, call processing time was cut in half, and the number of processed orders increased by 30%. This even indirectly impacted sales, as the number of orders increased by a third since connecting Ringostat.”

Roman KogutkevychDirector of IMPC