“We missed our sales targets again this month”, the sales director reports to the CEO. The reason? Managers are missing half their calls, top performers can’t work effectively from home, and call data has to be entered into CRM manually — eating uptime and multiplying errors. While your competitors process 30% more inquiries thanks to modern telephony, you continue believing in myths and postponing the implementation of a solution that could reduce losses and drive revenue.
- Myth 1. I'll Lose Control Over My Sales Team If They Don't Work in the Office
- Myth 2. Virtual Telephony Only Works for Startups and Small Businesses
- Myth 3. Setting Up CRM Integration Is Just Additional Headache
- Myth 4. AI Analytics Is Just Marketing Hype Without Tangible Benefits
- Myth 5. The Team Will Lose Productivity Due to Complex New Tools
- Conclusion
Myth 1. I’ll Lose Control Over My Sales Team If They Don’t Work in the Office
This is a typical concern among managers: “How can I control the effectiveness of sales managers when I can’t see if they’re actually working? What are they discussing with clients? Who’s missing calls?”
Modern telephony actually gives you even more control over your team than physical office presence. Detailed reports show each manager’s real activity: online and offline time, number of calls received and made, response speed, and call duration. Most importantly, they also track missed calls and callback speed in such cases. Recordings of all conversations allow managers to assess each salesperson’s work quality — no need to constantly hover over them.
Unlike office work, remote managers actually show higher productivity since they’re free from office distractions.
Myth 2. Virtual Telephony Only Works for Startups and Small Businesses
Many sales directors believe: “Serious companies only use traditional PBX systems. Cloud solutions don’t provide stable connections and can’t handle the load that large businesses require”.
However, modern solutions work for every business — from startups with two salespeople to corporations with large, multi-country sales departments. You can implement virtual telephony from day one, and it will grow with your business, easily scaling from 10 to 200+ workstations.
For example, Polish company Regeneruj with three managers processes over 1,000 calls per month — one-third more than before implementing modern telephony.
Business scaling or expansion into new markets happens within minutes. If you need more numbers, including international ones, or workstations for managers, it’s easy to configure.
As for the heavy load typically associated with large businesses, virtual telephony is actually more reliable than traditional systems. Multichannel numbers allow unlimited simultaneous calls, while distributed servers guarantee stability even during peak loads.
For instance, industrial company IMPK not only avoided losing customer inquiries after switching to virtual telephony but also increased the number of processed applications by 30%, while processing time was cut in half. This company has high reliability requirements for communication.
Paradoxically, even small businesses often think: “This is a solution for large companies — mobile phones are enough for us for now”. This is also untrue. Startups get the biggest benefits from implementing business telephony: professional image, communication quality control, and detailed analytics. All for minimal cost.
Myth 3. Setting Up CRM Integration Is Just Additional Headache
Sales managers commonly express skepticism: “We already have an established process — managers enter call data manually, and everything works. Why risk stability by implementing an integration that might constantly glitch?”
Actually, setting up integration between modern telephony and CRM doesn’t require much time or effort. Especially with Ringostat — a platform with ready-made integrations for over 30 popular Ukrainian and Western systems. With technical support help, all settings can be completed in just a few hours. For example, roofing materials store Izbushka set up complete Ringostat integration with Pipedrive in just 2 hours. The result? A 25% increase in processed applications.
Meanwhile, the manual call data entry that teams are used to takes up to 5 hours per month from each manager. Multiply this by the number of employees — you get dozens of work hours spent on routine tasks monthly. During this time, the team could have made hundreds more calls to potential clients.
Properly configured integration automates manual processes, freeing managers from routine work and protecting against errors and data loss:
- each call automatically creates a contact in CRM;
- managers see the client’s name before picking up the phone;
- call recordings are automatically attached to deals;
- tasks to “Call back” are automatically created for missed calls.
The manager sees the complete communication history with the client — from first call to closed deal.
Myth 4. AI Analytics Is Just Marketing Hype Without Tangible Benefits
Sales managers’ doubts often sound like this: “Artificial intelligence can’t replace an experienced manager when it comes to evaluating team performance. AI won’t understand our business specifics — it will make overly general conclusions that I’ll have to verify manually anyway. It’s just an expensive toy.”
However, the experience of Ringostat clients who have already implemented artificial intelligence shows deeper control over compliance with requirements and rules, increased team productivity, correction of manager mistakes, and conflict prevention. Most importantly — saving 3–4 hours of work time per week for managers thanks to automated call analysis instead of manual listening.
Artificial intelligence instantly analyzes 100% of conversations and provides:
- brief summary of each conversation;
- assessment of overall conversation mood, as well as client and manager mood during the call;
- analysis of employee compliance with scripts and service quality requirements;
- specific recommendations for closing deals;
- employee mistakes during conversations.
This isn’t a replacement for human control but an enhancement of it. Managers can quickly identify problematic conversations, find the best examples for team training, and have complete data about each salesperson’s performance.
Myth 5. The Team Will Lose Productivity Due to Complex New Tools
“Managers are used to regular phones. New functionality will only distract from sales and reduce effectiveness. Plus, implementation, and training will take a long time — while the team gets used to it and can work properly, plan execution will suffer”, sounds the sales director’s concern. This is understandable — nobody wants to risk current results for unknown benefits.
However, implementing a new solution typically takes just one business day. Using advanced business telephony with AI, integrated with CRM, saves up to 5 hours per month for each employee.
Training on new tools happens very quickly. Modern calling apps are intuitively clear:
- You can call with one click on a phone number recorded in CRM or published on a website
- All client information is displayed on screen before picking up the phone — during the call, you can click once to go to CRM and recall details of previous communications
- Call transfers between departments are also easy and convenient
- “Call back” tasks are automatically created for missed calls so no inquiry is lost
All of this simplifies rather than complicates managers’ work. Spending less time on routine tasks, the team focuses more on sales — as it should be.
Conclusion
Modern business telephony isn’t a risk — it’s a competitive advantage. It works for every business, provides more control over remote teams, simplifies CRM integration, automates call analysis, and increases manager productivity.
While you’re hesitating, competitors are already processing more applications, closing deals faster, and controlling team performance more effectively. Don’t believe in outdated myths — start using technologies that will work toward your sales department’s results.
