Ringostat: A Year of Upgrades. How We Became an Even More Powerful Business Communications Platform

September is a special month for Ringostat: it marks the start of a new business season and our annual Ringostat Business Month promotion. It’s also when we traditionally review the past year’s achievements and share how our products have evolved.

This year, we focused on making our platform as convenient, comprehensive, and useful for businesses as possible. We didn’t just enhance functionality — we gradually transformed Ringostat into a universal hub that unifies all customer communication channels:

• phone calls;
• Messenger apps;
• SMS;
• website chat;
• callback requests.

Everything works within a single platform — no need to search for, install, pay for, or integrate multiple services.

Over the past year, we’ve released 790 major updates — and this isn’t just a number. Behind it are real changes that make our platform indispensable for businesses. We consistently roll out innovative solutions, such as AI-powered telephony and a cross-platform communication app. With Ringostat, your business stays one step ahead of the competition: you already have solutions your competitors are still searching for or don’t even know exist.

Let’s explore the most significant updates and see how they’re transforming  daily customer communications.

Key Updates

Communications Security Confirmed by ISO Certification

We pay special attention to ensuring your data is always securely protected. This year, Ringostat earned the latest ISO/IEC 27001:2022 certification — proof that we meet the world’s highest security standards.

What this means for your business: You can be confident that both your data and your customers’ data are protected to the highest standards. This also builds trust in your company, as many large corporations require ISO 27001 certification as a mandatory condition for partnership.

Use case example: imagine a medical center that uses virtual telephony to stay in touch with patients. They plan to partner with a major insurance company — but the insurer requires all contractors to be certified to handle sensitive medical data. Thanks to Ringostat’s ISO 27001 certification, the medical center not only passes the audit but also gains extra credibility for its reliable communication processes. This could be the deciding factor in winning an important contract.

AI Conversation Analytics Just Got Smarter

We’ve made our AI tool — Ringostat AI — even more flexible and useful. Call analysis is now much simpler: ready-made filters and views are available, with no manual setup required. Specifically:

• The “AI Analysis: Problem Calls” filter automatically finds conversations with quality ratings of three or lower.
• The “AI Call Analysis” view displays all AI-analyzed calls in a convenient table with all parameters included.

 AI analytics are now even more flexible. You can create different evaluation profiles for departments, communication languages, or customer types. You can set forbidden phrases, mandatory conversation stages, keywords, and more.

We also updated the call card, making dialogue transcripts more user-friendly and AI analysis more structured.

Most importantly, AI call analysis results can now be transmitted directly to CRM systems, such as Zoho and Creatio, with more integrations on the way. This means conversation results, quality assessments, and AI recommendations automatically appear in the deal or contact card. Managers no longer need to switch between systems — all customer communication is stored in one place. Supervisors gain an even bigger advantage: they can see directly in the CRM how each conversation went, how effectively the manager communicated with the client, and the deal’s closing prospects — without reviewing every transcript or listening to call recordings.

What this means for your business: Managers no longer waste time searching for the right calls, and supervisors get a clear picture from the customer’s perspective. AI automatically detects conflicts, script violations, and other communication issues.

Use case example: Imagine a car dealership manager noticing that call-to-sale conversion has dropped from 40% to 25%. In the past, they would have had to manually listen to dozens of recordings to identify what mistakes managers were making and why customers were declining. Now they can simply check the “Problem Calls” filter and spot patterns within minutes: managers forget to ask about budgets or offer cars from the wrong price segments. AI also detects that in most unsuccessful calls, customers weren’t offered test drives. After updating the scripts, conversion quickly rebounds.

Ringostat Smart Phone Just Got More Convenient: Calls, Chats, and Messages in One App

Our mobile and desktop app has become an even more powerful communication hub. Over the past year, the number of active Ringostat Smart Phone users has tripled — and that’s no coincidence.

We added key features:

1. Full media file exchange — send and receive images, documents, and videos in messenger and web chat conversations.
2. Drag & Drop on desktop — easily drag a file into the chat window to send it.
3. Message integration with CRM — the entire communication history (calls + messages) is automatically synced with CRM.
4. Quick CRM access — jump from a dialogue directly to a customer, deal, or contact card with one click.

Our app unifies all communication channels: phone calls, SMS, Telegram, Viber, Messenger, and website chats — into one interface, with no need to switch between windows.

What this means for your business: Managers see the full picture of customer communication — calls and messages alike. They can quickly exchange not only messages but also files with customers, and the entire history is automatically saved in CRM. Customers receive faster responses, including with documents and images.

Use case example: Imagine a customer contacting a furniture company about a defective product. They immediately send a photo via Telegram. The manager sees the issue in the Ringostat Smart Phone app, assesses the defect within seconds, forwards the photo to a technician for consultation, and offers the customer a solution. The customer receives a quick response and remains satisfied with the service. This is especially important if they still have a kitchen set order in progress — without a prompt resolution, they might cancel the next purchase and leave a negative review.

CSAT Survey for Instant Customer Feedback

We launched a post-call CSAT survey — a simple, effective way to measure customer satisfaction right after a call.

When a conversation ends and the manager hangs up first, the customer automatically hears a voice prompt to rate service quality on a scale of 1 to 9. You can set up custom audio messages or use standard ones. The system then compiles all ratings into clear statistics.

What this means for your business: You get honest, instant feedback from customers with no extra effort. You can track satisfaction trends, identify underperforming managers, and quickly respond to service quality issues. It also serves as an excellent KPI for team motivation.

Use case example: Imagine an insurance company call center implementing CSAT surveys. After each call, customers leave ratings, and the supervisor notices the average score has dropped from 8.2 to 6.8. By analyzing ratings by manager, the supervisor discovers the issue lies with several newcomers who forget to introduce themselves, speak too quickly, and mix up the script sequence. After a short training session, ratings recover with minimal impact on sales. If the situation had continued, customer dissatisfaction would inevitably have led to lower conversions and revenue loss.

One Widget — All Communication Channels

We developed a unified website widget that combines all communication channels — callback, messengers, and website chats.

The widget appears on the site as a convenient button in the corner of the screen.

When clicked, it expands into a panel with multiple communication options — customers can choose chat, one of the available messengers, or request a callback to reach the business and get answers quickly.

Meanwhile, managers handle all inquiries in the unified RSP app, without switching between different windows or systems. No inquiry is lost, all inquiries are logged, and managers save time while working more efficiently. Best of all, everything works seamlessly within the Ringostat ecosystem and can be set up in minutes. There’s no need to search for, install, pay for, and integrate different tools — everything you need is already built in.

What this means for your business: Website conversion increases because customers can quickly contact you in the most convenient way. Managers work more efficiently — no inquiry is lost, and all inquiries are logged in a unified system.

Use case example: Imagine a visitor to a dental clinic website  wants to schedule an appointment. Through the widget, they see all available options: request a callback for tomorrow, use chat for quick scheduling, or contact via Telegram for urgent questions. The user chooses chat and receives a response from the on-duty administrator within 2 minutes, scheduling a morning appointment. Without the widget, the customer might have gone to a competitor.

Messengers: Quick Communication with Instant CRM Access

We significantly enhanced messenger functionality in Ringostat Smart Phone by updating the interface, speeding up dialogue handling, and adding quick CRM transitions directly from the communication window.

Specifically, customer dialogue windows now include a quick CRM transition button — with one click, you can open a customer card, deal, or contact. Messenger data also flows automatically into your CRM with no extra steps required.

What this means for your business: Managers work faster and more efficiently. Delays in processing dialogues are eliminated, and quick CRM transitions save time otherwise spent searching for customer information. Automatic data transmission also eliminates the risk of information loss.

Use case example: A customer writes on Telegram asking about a previous purchase. The manager instantly sees the message in the Ringostat Smart Phone app, clicks the “Deal” link, and is taken directly to the CRM, where they can view the entire history of the customer’s past orders. This allows the manager to quickly provide an answer and suggest additional services without wasting time searching for information.

Ringostat Chat

Ringostat Chat is a customizable website chat that seamlessly integrates into your communication strategy.

When a customer sends a message in the website chat, it instantly appears in Ringostat Smart Phone, where managers handle calls and work with the CRM.

The chat can be connected and set up in just minutes — simply copy the code to your site and adjust the parameters in your dashboard.

What this means for your business: Live communication reduces bounce rates and increases conversions. Managers also gain a clear advantage — they instantly see where the customer came from, which pages they viewed, and details of any prior communications. This makes personalized service effortless.

Use case example: Imagine a customer browsing for an air conditioner in an online store. The unit costs €600, but the buyer is unsure whether it has enough power for a 30 sq.m. room. Instead of searching for contact details, the customer clicks the chat button and within 30 seconds receives expert advice from a manager, who immediately sees that this specific model was being viewed. The result — a confident purchase instead of switching to a competitor.

CRM Integrations Became Smarter and More Flexible

CRM integrations are one of the features we’re most proud of. They are among the most requested by our clients, as they unite all communications within a single business management system.

This year, we made integrations even more powerful:

1. AI call analysis can now be transmitted to Zoho and Creatio. Conversation analysis results, quality assessments, and AI recommendations automatically appear in deal or contact cards.
   
2. Messages from messengers and website chats are now transmitted to CRM — the entire communication history is stored in one place.
   
3. Introduced new ready-made integrations: RemOnline and Salesbook with full support for entity creation and data transfer, plus Cliniccards, Enote, Cleverstaff, and ClickUp. Other new Ringostat integrations include RenovateHub, Plektan, Carbook, HugeProfit, Navkolo.online-торгівля, Sitniks, Hurma, Bubibo Pro, Integrica, and SalesWizard.
   
4. Made CRM transitions from messenger and chat dialogues even more convenient — with one click, you can open a deal or contact without losing conversation context.

What this means for your business: Your managers work faster because all customer information is always at hand. AI analysis results automatically appear in deal cards, eliminating the need for manual data entry. Integration setup is now simpler and more flexible than ever.

Use case example: Imagine a car dealership manager presenting a new crossover over the phone to a potential buyer. After the call, Ringostat’s AI automatically analyzes the conversation and sends a conclusion to the CRM, such as: “Customer is interested but hesitant about the car’s price. Test drive proposed for the weekend. Prepare a special offer.” When the manager opens the CRM an hour later, all this information is already there — no need to rely on memory or take notes.

Conclusion

This year, we made Ringostat stronger, more convenient, and more valuable for business. Every element has been improved to provide a truly unified platform for customer communications. By choosing Ringostat long-term, you always have the latest tools at your fingertips for more effective customer communication and sustainable business growth.

With Ringostat, you manage all channels in a single interface — saving time, resources, and reducing stress. And this is only the beginning. 😉