September is a special month for Ringostat as it marks the start of a new business season and our traditional Ringostat Business Month promotion. It’s also when we traditionally review the past year’s achievements and share how our products have evolved.
- Key Updates
- Communications Security Confirmed by ISO Certification
- AI Conversation Analytics Became Even Smarter
- Even More Convenient Ringostat Smart Phone: Calls, Chats, Messages in One App
- CSAT Survey for Quick Customer Feedback
- One Widget — All Communication Channels
- Messengers — Quick Communication with Instant CRM Access
- Ringostat Chat
- CRM Integrations Became Smarter and More Flexible
- Conclusion
This time, we focused on making our platform as convenient, comprehensive, and useful for business as possible. We didn’t just enhance functionality — we gradually transformed Ringostat into a universal communication hub that brings together all customer communication channels:
- phone calls;
- messenger communications;
- SMS;
- website chat;
- callback requests.
Everything works within a single platform — you don’t need to search for, install, pay for, and integrate multiple services.
Over the past year, we’ve released 790 major updates — and this isn’t just a number. Behind it lie real changes that make our platform indispensable for business. We consistently launch innovative solutions, such as AI integration in telephony and a cross-platform communication app. With Ringostat, your business stays one step ahead of competitors: you already have solutions that your competitors are still searching for or don’t even know exist.
Let’s explore the most significant of these updates and see how they transform your daily customer communications.
Key Updates
Communications Security Confirmed by ISO Certification
We pay special attention to ensuring your data is always under reliable protection. This year, Ringostat earned the latest version of ISO/IEC 27001:2022 certificate — proof that we meet the world’s highest security standards.
What this means for your business: You can be confident that both your data and your customers’ data are protected to the highest standards. This also strengthens trust in your company, as many large corporations require ISO 27001 as a mandatory condition for partnership.
Use case example: Imagine a medical center that uses virtual telephony to stay in touch with patients. They plan to partner with a major insurance company — but the insurer requires all contractors to be certified for handling sensitive medical data. Thanks to Ringostat’s security certification, the medical center not only passes the audit but also earns extra credibility for its reliable communication processes. This could be the deciding factor in winning an important contract.
AI Conversation Analytics Became Even Smarter
We made our artificial intelligence tool — Ringostat AI — even more flexible and useful. AI call analysis is now much simpler: ready-made filters and views are available, with no manual setup required. Specifically:
- the “AI Analysis. Problem Calls” filter automatically finds conversations with quality ratings of three points or lower;
- the “AI Call Analysis” view shows all calls analyzed by artificial intelligence, with all AI parameters in a convenient table.
AI analytics can be configured even more flexibly. You can create different evaluation profiles for different departments, communication languages, or customer types. You can set forbidden phrases, mandatory conversation stages, keywords, and more.
We also updated the call card — making dialogue transcripts more user-friendly and AI analysis more structured.
Most importantly — AI call analysis results can now be transmitted directly to CRM systems, currently to Zoho and Creatio, but we’re working on expanding data transmission to other systems as well. This means conversation analysis results, quality assessments, and AI recommendations automatically appear in the deal or contact card. Managers no longer need to switch between systems — all customer communication information is stored in one place. Supervisors get an even bigger advantage: they can see directly in the CRM how each conversation went, how effectively the manager communicated with the client, and the deal’s closing prospects — without reviewing every dialogue or listening to call recordings.
What this means for your business: Managers don’t need to spend time searching for the right calls, and supervisors see the service picture from the customer’s perspective. AI automatically identifies conflicts, script violations, and other communication problems.
Use case example: Imagine a car dealership manager noticing that call-to-sale conversion has dropped from 40% to 25%. Previously, they would have to manually listen to dozens of call recordings to figure out what mistakes managers were making and why customers were declining. Now, they can simply check the “Problem Calls” filter and spot patterns within minutes: managers forget to ask about budgets and offer cars from the wrong price segments. AI also identifies that in most unsuccessful calls, customers weren’t offered test drives. After updating the scripts, conversion quickly rebounds.
Even More Convenient Ringostat Smart Phone: Calls, Chats, Messages in One App
Our mobile and desktop app became an even more powerful communication center. Over the past year, the number of active Ringostat Smart Phone users grew threefold — and this isn’t coincidental.
We added key features:
- full media file exchange — now you can send and receive images, documents, and videos in dialogues from messengers and web chats;
- Drag & Drop function on desktop — easily drag a file into the chat window to send it;
- message integration with CRM — now the entire communication history (calls + messages) is automatically transmitted to CRM;
- quick transitions to CRM — directly from a dialogue, you can jump to a customer, deal, or contact card with one click.
Our app unites all communication channels: phone calls, SMS, messages from Telegram, Viber, Messenger, as well as website chats — everything in one interface, without switching between different windows.
What this means for your business: Managers see the complete picture of customer communication — both calls and messages. They can quickly exchange not only messages but also files with customers, and the entire communication history is automatically saved in CRM. Customers get faster responses, even with documents and images.
Use case example: Imagine a customer contacting a furniture company about a defective product. They immediately send a photo via Telegram. The manager sees the issue in the Ringostat Smart Phone app and can assess the defect within seconds, forward the photo to a technician for consultation, and offer a solution to the customer. The customer receives a quick response and stays satisfied with the service. This is especially important if they still have a kitchen set order in progress — without a prompt resolution, they might have cancelled the next purchase and left a negative review.
CSAT Survey for Quick Customer Feedback
We launched a post-call CSAT survey — a simple, effective way to measure customer satisfaction immediately after the call.
After a conversation ends, when the manager hangs up first, the customer automatically hears a voice prompt to rate service quality on a scale from 1 to 9 points. You can set up custom audio messages or use standard ones. The system collects all ratings into convenient statistics.
What this means for your business: You get honest and instant feedback from customers without additional effort. You can track satisfaction dynamics, identify problematic managers, and quickly respond to service quality decline. It’s also an excellent KPI for team motivation.
Use case example: Let’s say an insurance company call center implements CSAT surveys. After each call, customers give ratings, and the supervisor notices the average score dropped from 8.2 to 6.8 points. By analyzing manager ratings, the supervisor discovers the problem lies with several newcomers who forget to introduce themselves, speak too quickly, and confuse script sequence. Ratings recover after a short training session, with minimal effect on sales. If the situation had continued, customer dissatisfaction would inevitably have led to conversion decline and company revenue loss.
One Widget — All Communication Channels
We developed a unified communication widget for websites that combines all communication channels — callback, messengers, and website chats.
The widget appears on the site as a convenient button in the corner of the screen.
When clicked, it expands into a panel with multiple communication channels — customers can choose chat, one of the available messengers, or request a callback to reach the business and get answers quickly.
Meanwhile, managers work with all inquiries in the unified RSP app, without switching between different windows and systems. No inquiry will be lost, all inquiries are logged, and managers work conveniently while saving time. The best part — everything works seamlessly within the unified Ringostat ecosystem and can be set up in minutes. You don’t need to search for, install, pay for, and integrate different tools — everything necessary is already at hand.
What this means for your business: Website conversion increases because customers can quickly contact you in the most convenient way. Managers work more efficiently — no inquiry is lost, all inquiries are logged in a unified system.
Use case example: Suppose a visitor to a dental clinic website who wants to schedule an appointment. It’s 6:00 PM, the clinic is closed, and they’re in pain. Through the widget, they see all available options: request a callback for tomorrow, use chat for quick scheduling, or contact via Telegram for urgent questions. The user chooses chat and receives a response from the on-duty administrator within 2 minutes, scheduling a morning appointment. Without the widget, the customer might have gone to a competitor.
Messengers — Quick Communication with Instant CRM Access
We significantly improved messenger functionality in Ringostat Smart Phone by updating the interface, accelerating dialogue processing, and adding quick CRM transitions directly from the communication window.
Specifically, customer dialogue windows now feature a quick CRM transition button — with one click, you can jump to a customer card, deal, or contact. Messenger data now automatically flows into your CRM without any additional actions.
What this means for your business: Managers work faster and more efficiently. Delays in taking dialogues into work have been eliminated, and quick CRM transitions save time searching for customer information. Automatic data transmission eliminates the risk of information loss.
Use case example: A customer writes on Telegram asking about their previous purchase. The manager immediately sees the message in the Ringostat Smart Phone app, clicks the “Deal” link, and instantly lands in the CRM where they see the entire history of the customer’s previous orders. They can quickly provide an answer and suggest additional services without spending time searching for information.
Ringostat Chat
Ringostat Chat is a custom website chat that seamlessly integrates into your communication strategy.
When a customer writes in the website chat, the message immediately appears in Ringostat Smart Phone, where managers take calls and work with CRM.
The chat connects and can be set up in minutes — simply copy the code to your site and adjust parameters in your dashboard.
What this means for your business: Live communication reduces bounce rates and increases purchase numbers. Managers gain a clear advantage — they instantly see where the customer came from, what pages they browsed, and details of any prior communications. This enables personalized service.
Use case example: Imagine a customer choosing an air conditioner in an online store. The unit costs 600 EUR, but the buyer has doubts about the power for a 30 sq.m. room. Instead of lengthy contact searching, the customer clicks the chat button and within 30 seconds receives expert consultation from a manager who immediately sees the customer was viewing this specific model. Result — a confident purchase instead of leaving for competitors.
CRM Integrations Became Smarter and More Flexible
CRM integrations are something we’re particularly proud of. This is one of the most requested features among our clients, as it allows uniting all communications in a single business management system.
This year, we made integrations even more powerful:
- Added AI call analysis transmission to Zoho and Creatio. Now conversation analysis results, quality assessments, and artificial intelligence recommendations automatically appear directly in deal or contact cards.
- We transmit messages from messengers and website chats to CRM — the entire customer communication history is now stored in one place.
- Developed new ready-made integrations — added support for RemOnline and Salesbook with full functionality for entity creation and data transfer, as well as Cliniccards, Enote, Cleverstaff, ClickUp. Other new Ringostat integrations: RenovateHub, Plektan, Carbook, HugeProfit, Navkolo.online-торгівля, Sitniks, Hurma, Bubibo Pro, Integrica, SalesWizard.
- Made transitions from messenger and chat dialogues to CRM even more convenient — now you can jump to a deal or contact with one click without losing conversation context.
What this means for your business: Your managers work faster — all customer information is always at hand. AI analysis results automatically appear in deal cards, eliminating the need for manual data transfer. Integration setup becomes simpler and more flexible.
Use case example: Imagine a car dealership manager conducting a phone presentation of a new crossover to a potential buyer. After the call, Ringostat’s artificial intelligence automatically analyzes the conversation and transmits a conclusion to the CRM like: “Customer is interested but hesitant about the car’s price. Test drive proposed for the weekend. Should prepare a special offer.” When the manager opens the CRM an hour later, all this information is already there — no need to remember conversation details or take notes.
Conclusion
This year, we made Ringostat even stronger, more convenient, and more useful for business. Every element has been improved to give you a truly unified platform for customer communications. By staying with Ringostat long-term, you always have the most modern tools at hand for even more effective customer communication and business growth.
Thanks to Ringostat, you manage all channels in a single window — while saving time, resources, and reducing stress. And this is just the beginning 😉
