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Pros and cons of contextual advertising. What to consider before launching

Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the peculiarities of this advertisement kind and asked three experts to leave their comments. Read below their advice on what has to be considered for companies that only decided whether to launch paid ads or not. 

Pros and cons of contextual advertising. What to consider before launching

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No Money — No Honey: How to Calculate Customer Acquisition Budget

How do you understand how much money to invest in customer acquisition? Today, we share the simple formula of calculation. Take it into consideration to promote your product successfully.

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