PPC

How to write texts for paid ads in 4 steps

We have prepared detailed instructions on how to write texts for paid ads. And also collected the requirements, recommendations of Google, as well as research results that will simplify the preparation of ads. Read the article and find out hints about mistakes in texts of advertisements. Let’s go!

How to write texts for paid ads in 4 steps

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Top 9 PPC Mistakes Businesses Make and How to Avoid Them

Kevin Urrutia, have listed down the common mistakes business owners, and digital marketing professionals make when running a PPC campaign, so it will not happen to you. Kevin is a founder of Voy Media Marketing Agency NYC that helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs.

Top 9 PPC Mistakes Businesses Make and How to Avoid Them

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Pros and cons of contextual advertising. What to consider before launching

Contextual advertising is a proven way to reveal the company to potential customers. As with any promotion type, there are advantages and disadvantages. The thing that is not convenient for one business possibly will be appropriate for another one. We tried to describe the peculiarities of this advertisement kind and asked three experts to leave their comments. Read below their advice on what has to be considered for companies that only decided whether to launch paid ads or not. 

Pros and cons of contextual advertising. What to consider before launching

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6 useful tips for PPC Specialist working with call tracking data
  • 27.08.2019
  • Olga Feoktistova
  • Hacks

Both Google Analytics and call tracking integration allow analyzing calls as any conversion. What is important here is not to dwell on the call itself. Eugene Glazyrin, Netpeak Agency PPC Specialist, explains how to search for insights and what is important here. Want to know how to simplify the communication with the customer? Eugene also gives some advice for those who provide the setup of paid advertising.

6 useful tips for PPC Specialist working with call tracking data

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How to Write PPC Text Ads
  • 29.07.2019
  • Katya Chubuk
  • Hacks

No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take your seat and enjoy the reading. 

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Call Tracking in the Logistics Industry: Proper Call Analytics and Creating the Effective Advertising

If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call analytics tool. 

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