Marketing

Marketing of medical services: types of promotion

Promotion in the medical sphere is a very difficult process. There are limitations in the advertising of medical services, the issue of trust plays an important role here, and clients come for a variety of requests: from listing symptoms to finding a specific doctor. Let’s take a closer look at how medical services are promoted in digital.

Marketing of medical services: types of promotion

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In brief: discover 9 facts about remarketing in three minutes

Some users quit the site without buying anything. But it’s not an issue as you can and should return them. That’s what remarketing is used for. Read briefly about the most important things: how it works, its types, for whom it will fit, and what is the difference between remarketing and retargeting.

In brief: discover 9 facts about remarketing in three minutes

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Ringostat Messenger: communicate with customers in one window

Customers and companies have been communicating in messengers for a long time. Now it’s time to combine several communication channels in one window. That’s why we released a new tool — Ringostat Messenger. Be in touch with customers in a single interface, wherever they text you: in Telegram or Viber. There is no more need to open three messengers at once, look for a long communication history, and reply to messages two days after they were sent. Just add extra features to your Google Chrome.

Ringostat Messenger: communicate with customers in one window

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Building a simple forecast in Google Sheets or Excel

How will the demand and sales volume change in the near future? Should we expect traffic growth or decrease? You do not have to be an analyst or do research to answer these questions. Read below how to find out general trends and spend a minimum to do so. Konstantin Rachyn, a marketer at Ringostat, shares his experience and a template of the report.

Klimt creatives for Ringostat blog (20)

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How to write texts for paid ads in 4 steps

We have prepared detailed instructions on how to write texts for paid ads. And also collected the requirements, recommendations of Google, as well as research results that will simplify the preparation of ads. Read the article and find out hints about mistakes in texts of advertisements. Let’s go!

How to write texts for paid ads in 4 steps

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A dashboard for the marketing department: description, settings, and template

Today we’ll talk about a dashboard that displays the most important numbers for the marketing department on a single screen. This is the actual data that shows the forecast of the plan for leads fulfillment, traffic to the website and blog, publications. The document automatically drives all the necessary information. Read below and find out how to build such a dashboard: we describe all formulas and share the template. All you have to do is to make a copy and configure the dashboard to your needs.

A dashboard for the marketing department

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8 Types of LinkedIn ad formats with examples

LinkedIn is a social network founded in 2002 and created for people who want to find a job, update business connections, or share their experience with other professionals. Similar to Facebook and Instagram, and most of the social networks, LinkedIn allows sharing paid content. This time, Ringostat team prepared for you a guide to master LinkedIn ad formats. Stay tuned and discover 8 existing ad formants on LinkedIn, types of objectives, and why, all in all, do you need them.

8 Types of LinkedIn ad formats with examples

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Q&A: Why paid ads need call tracking

Paid ads always work in a perfect world, and purchases are made in one click. In the real world, a part of customers call before buying, and advertising campaigns do not always bring targeted traffic. This time, we will answer questions about how to make paid ads effective with the help of call analytics and get more customers for less money.

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7 mistakes often made by marketers during work with сall tracking systems

Konstantin Cherviakov, ССO of Ringostat named typical mistakes of the majority of marketers that they do during the work with call tracking systems. This article is a long read so prepare your coffee, take the cozy blanket and discover the world of analytics. Stay tuned!

7 mistakes often made by marketers during work with сall tracking systems

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How to configure carousel on Facebook: pros and cons with examples of usage

Carousel is a popular advertising format that allows driving users to different pages from a single advertisement. Such an ad works not for all goals and platforms. That’s why it is crucial to be attentive while launching the campaign so the carousel won’t disappear from the format options. Kristina Holovnia, Marketing Specialist at Ringostat, will explain how to configure the carousel on Facebook and what to consider while launching.

How to configure carousel on Facebook: pros and cons with examples of usage

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