AI is being utilized in web analytics to improve accuracy, save time, and give vast amounts of in-depth data. But what exactly do we know of AI, and how can it improve web analytics? Sam Molony, part of the marketing team at Mailshake, will discuss how AI is used in web analytics and the emerging trends you should know. You’ll also learn eight ways you can use AI to assist your web analytics analysis.
Pay-per-click advertising is a great way to generate leads and sales quickly. Unlike SEO which takes a while to yield results, a PPC campaign can generate traction within hours of launch. Building a campaign that produces meaningful results is not easy. Many businesses waste a significant portion of their marketing budget on these campaigns. To save you from suffering a similar fate, here are tips on how to build and launch a successful PPC campaign. But let’s start by understanding how pay-per-click advertising works.
Marketers have a wide array of options to choose from when it comes to advertising. Whether it’s TV, social media, or the good old traditional paper advertising method, you won’t run out of options. Contextual advertising, however, is something you mustn’t miss out on. Not only has it started to rise significantly, but the global market for it is expected to reach a massive $335.1 billion by 2026. In this article, Chris Norton, Founder of insight-led PR agency Prohibition,, will expand on the notion of contextual advertising.
Any phone can simply make and receive calls, meanwhile, a virtual PBX is a tool with dozens of useful functions. However, unfortunately, not everyone remembers its additional features that take work with leads to a brand new level. We set our clients’ case studies as an example to show all the opportunities of the Ringostat virtual PBX.
Viral marketing is all advertising distribution methods aimed at making consumers share brand information. Such advertising is called viral as it spreads from person to person fast. Check the article below to discover the advantages and disadvantages of viral marketing.
LinkedIn is not only a social network most often used for business connections and recruiting but also a marketing tool. You can use it to create advertisements and target relevant audiences. In this article, the Ringostat team has prepared a guide to use LinkedIn as a marketing tool. Read to find out how to set up ads on this social network.
In this article, we discover some popular payment systems, their advantages, and disadvantages, commission fee, the connection process. We also find out how these systems can be useful for SaaS companies.
Zoho CRM is widely known as well as other modules of the Zoho platform. At the beginning of 2020, this ecosystem counted 50 million users. We asked the Zoho CRM integrator evangelist, Raul Bellmunt, to tell us what this system is good for and what advantages it gives to the business.
We have prepared detailed instructions on how to write texts for paid ads. And also collected the requirements, recommendations of Google, as well as research results that will simplify the preparation of ads. Read the article and find out hints about mistakes in texts of advertisements. Let’s go!