Hacks

A client is often indifferent to the internal part of the ad campaign — number of displays, clicks, CTR. While asking to launch an advertisement he expects you to answer on more profound questions. Whether advertisements bring calls? Did the ad campaign worth it? Read below how to answer these questions based on data on calls.

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There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and the reasons why advertising brings untargeted traffic, by listening to recordings. You will also discover how to minimize the amount of time on listening to calls recordings, leave nothing out.

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Recently we have released the global update — end-to-end analytics. It is rather different from the same-titled feature of other services. Now you can use the Event-Driven attribution, set weight for different funnel stages as well as the time decay. These things help to receive the most accurate data on the cost recovery of advertisements. Let’s see how to work with the new functionality and how to easily configure it.

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Cloud telephony is fast, cheap and useful. That’s why the demand for it is constantly growing. The number of companies providing such services is growing as well. There are so many virtual PBX that you may be confused with the choice. Let’s define the features to take into consideration while choosing the virtual telephony provider so that you won’t buy a pig in a poke.

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Both Google Analytics and call tracking integration allow analyzing calls as any conversion. What is important here is not to dwell on the call itself. Eugene Glazyrin, Netpeak Agency PPC Specialist, explains how to search for insights and what is important here. Want to know how to simplify the communication with the customer? Eugene also gives some advice for those who provide the setup of paid advertising.

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The work for any company starts with providing an office with phone connection and internet. The features and quality of PBX determine the level of customer service and therefore, profit for the company. Today I’m going to tell you what criteria to take into consideration when choosing PBX for office and what to prefer between traditional and virtual PBX. 

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Practically everyone has heard about SIP. However, not everyone understands what it is and how it differs from the simple phone connection. In this post, we’ll walk you through the main definitions and details of this topic.

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No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take your seat and enjoy the reading. 

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Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business goals. The true proof of advertising effectiveness is the number of sales or good conversion rate.

This post is created to help you determine which campaigns don’t bring prospects but generate wrong traffic. 

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Time matters. Time is a priceless treasure. Probably, you heard it a lot of times.

The same things work with your call center and sales department.

If you don’t distribute the call center volume properly, you just throw spaghetti at the wall hoping it sticks.

(I promise my metaphors will get better).

Okay, you think. So how to optimize the sales process? How to ensure that call agents are concentrated on their work in the rush hour?

In this post, we’ll cover how to leverage call distribution report and effectively manage the time of your call center.

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