Hacks

We are ready to unveil our pain point. Some clients use call tracking simply to listen to calls. It’s like to hammer nails with a microscope. In plain English, it’s very strange and irrational.

Every time a marketer underestimates other opportunities of call tracking, a fairy of web analytics somewhere falls down dead.

The main purposes of call tracking service are to boost the profit and reduce advertising costs.

So why not leverage all opportunities to achieve a success?

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Content marketers have to work not only with text but with pictures. Especially if the company doesn’t have a web designer or he’s constantly busy with more important tasks. However, the work in Photoshop or CorelDRAW takes many efforts. In this post, we’ll explain how to create pictures with a simple and free tool.

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No more reasoning and guesswork. In this post, we’ll lay out only practical tips. We’ve prepared the detailed guide on how to write PPC text ads. It includes Google and Facebook requirements and recommendations. Also, we’ll tell how not to write PPC ads. So take your seat and enjoy the reading. 

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When the plane lands, passengers often clap to gratitude the pilot for the safe flight. When the business emails successfully land in Gmail’s Primary tab, email marketers also want to clap and cherish. However, most business newsletters are stuck in Promotions. According to ReturnPath, 19.9% Gmail users never check mail under Promotions tab. Below are the recommendations and studies of popular online media about how to get out of Promotions.  

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General Data Protection Regulation mentions cookies only once. According to that, cookies are online identifiers. That means every user has to give the consent to the collection of his/her personal data. Alya Surikova, Junior Software Engineer at Ringostat, shares hack of how to customize the extension to comply GDPR rules. To implement that, all you need is Google Tag Manager and minimal skills in working with it. 

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The work for any company starts with providing an office with phone connection and internet. The features and quality of PBX determine the level of customer service and therefore, profit for the company. Today I’m going to tell you what criteria to take into consideration when choosing PBX for office and what to prefer between traditional and virtual PBX. 

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Let’s continue talking about the reasons for the discrepancy between call tracking and other systems. In the previous blog post, I laid out the spread reasons for the mismatch in the number of calls. Today, I’m going to shed a little more light on Google Analytics.

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The popularity of call tracking is growing. It became a mainstream in the world of digital marketing. Last year the total number of active projects in Ringostat was doubled. Our service processed 2 687 128 phone calls for clients. More and more people visit our blog to learn about what call tracking is and how it works. This post is written for our new readers and beginners in call analytics.

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Sometimes users notice that the number of incoming calls in call tracking statistics differs from the real number of inquiries. That truly happens but there’s no blame for call tracking. To identify the reasons for this mismatch, we decided to write two articles. In this first article, we’ll touch common causes leading to differences in statistics. In the second one, we’ll talk about Google Analytics. 

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Do you get a decent amount of website traffic? Are the call agents of your sales department always busy with answering incoming calls? Don’t hold your breath while you are not sure that traffic is good. The big amount of traffic doesn’t move the needle for your business goals. The true proof of advertising effectiveness is the number of sales or good conversion rate.

This post is created to help you determine which campaigns don’t bring prospects but generate wrong traffic. 

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