If there’s one thing marketing experts can agree on, it’s that SaaS marketing is one of the most challenging fields to work in. New SaaS companies are created daily and they all compete in a crowded market, where niches are hard to carve out. However, it can be done with a comprehensive strategy that focuses on specific social media channels, among other marketing venues.
eCommerce is a battlefield. Unlike traditional brick and mortar businesses, you’re competing against the entire internet which is not limited to geographical borders. Most eCommerce business owners will feel like they’re not progressing at some point. If that describes your situation, then we’ve got you covered. This article by Lori Wade will detail 10 tips for improving eCommerce performance to get you moving again.
Everyday, people upload 700,000 hours of content to YouTube. If you do not promote and optimize your content properly, it risks being overlooked even by your most enthusiastic subscribers. When you perform analytics on your channel and content, your content has a better chance of getting noticed and watched, which will lead to more subscribers and ad revenue. David Campbell, marketing specialist at Ramp Ventures and Right Inbox, talks about useful metrics for high results.
Payment automation is used by businesses and vendors to make checks, ACH, virtual card payments, and wire transfers to their suppliers as well as to accept payment from clients. The idea is to speed up the payment process all the while minimizing the risk of human error with the help of automation. Read more about payment automation.
When it comes to email marketing, there are endless ways to use it to make it a successful outreach campaign. From finding the right audience to contact to come up with interesting emails and good CTA, it’s important to consider all details. In this article, Nada Bundalo, who is a part of the link building team at intercoolstudio.com digital marketing agency shares the experience in building an effective outreach campaign.
Anchor text is one of the most crucial elements of an excellent search engine optimization and link building strategy. This guide will introduce you to the concept, why you need it, and how to do it properly. Matt Diggity, founder and CEO of Diggity Marketing, The Search Initiative, Authority Builders, LeadSpring LLC, and host of the Chiang Mai SEO Conference shared his experience in this article.
UGC or user-generated content on Instagram can be a powerful force that helps your marketing efforts. But first, let’s discover what is it: user-generated content is the one created by consumers or end-users of a product that’s publicly available for anyone to see. George Mathew, writer at Kamayobloggers.com shared with us some tips on how and why you should use UGC on Instagram.
Customers like to get information before buying. They want to read about all the essentials and advantages, as well as make comparisons. Hence, if you succeed in meeting their needs, you will bring them to a buying decision. Since 2010, Tigran Mirzoyan, CEO at Smarketa.com, has worked to grow e-commerce businesses, so now he shares his experience and tips on how e-commerce websites can take their product pages to the new level.
Kevin Urrutia, have listed down the common mistakes business owners, and digital marketing professionals make when running a PPC campaign, so it will not happen to you. Kevin is a founder of Voy Media Marketing Agency NYC that helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs.