About Digital

Once upon a time, there was one blacksmith and one baker for the whole village. And, like it or not, people had to buy their products. At that time, a customer journey was a path to the nearest store. However, the competition was growing, an advertisement appeared, then…

There are two misconceptions about listening to calls. The first is that it is important only for sales reps. Second is that it takes a lot of time. Both are wrong and we will prove it in this article. A specialist can find out unobvious insights about keywords, audience and…

A lot of specialists face the same problem. A client comes asking to configure ad campaigns, develop a strategy and increase sales. However, when everything is done, he claims that the advertising is useless, a budget is wasted and there are no leads. Thankfully, call…

Both Google Analytics and call tracking integration allow analyzing calls as any conversion. What is important here is not to dwell on the call itself. Eugene Glazyrin, Netpeak Agency PPC Specialist, explains how to search for insights and what is important here. Want to…

Practically everyone has heard about SIP. However, not everyone understands what it is and how it differs from a simple phone connection. In this post, we’ll walk you through the main definitions and details of this topic. Reading Time is 5…

What is your favorite horror movie? We prefer The Shining. Isolated hotel, crazy writer and very tense atmosphere of Stanley Kubrick’s directing style don’t leave anybody calm. However, we know something, even scarier than The Shining. Yes, we’re talking about horrible…