Medicine is a rather complicated niche for online promotion. First of all, due to high competition, and secondly, due to restrictions from Google. Our partners, PPC advertising agency Context Sisters, described the advantages of call tracking in these conditions. Due to Ringostat, they were able to increase the conversion percentage, while reducing its cost.
There are niches with a high cost per click, and it’s especially important to understand there which ads work and which ones aren’t. This will not only help to compete successfully but decrease the cost per lead acquisition. A case study of our partner, GoodViz agency and its client, Creditline, proves that. Check the infographics with the work stages and the results.
Before you start analyzing the effectiveness of ad campaigns, you need to understand how a user decides to buy your product/order a service. How many times he faces your company and which channels drive him to you? What can stop him from buying here and now? What are the factors that influence his decision?
You don’t have to invest extra money to increase the advertisements’ effectiveness. It is enough to find out ineffective ad campaigns and simply opt-out them. Thus, you can invest the rest of the budget to the most successful activities. Read below about the experience of an international company that provides satellite communications services and equipment for it. The one that managed to reveal weaknesses in the promotion strategy and wisely allocate the budget.
If you communicate with clients over the phone, you may boost the business indicators by properly processing calls. The example of such success is the client of our partners, digital agency Soda Solutions. Thanks to the call analytics, the real estate company was able to set up effective marketing campaigns and analyze them. That led to the growth of conversion rate by 50$ and increasing the number of calls by 18%.
The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client.
This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.
If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call analytics tool.
Once upon a time, a perfect website existed in the perfect world. It was flawlessly convenient. It supplied a wide range of goods and services. The systems of online recommendations and price comparison also were very good. The shoppers made purchases online. Marketers measured conversions on Google Analytics and boosted sales. Sounds great, yeah? However, in the real world, things are different. Here’s the story of digital agency Promo.ua about how they managed a difficult project.