You don’t have to invest extra money to increase the advertisements’ effectiveness. It is enough to find out ineffective ad campaigns and simply opt-out them. Thus, you can invest the rest of the budget to the most successful activities. Read below about the experience of an international company that provides satellite communications services and equipment for it. The one that managed to reveal weaknesses in the promotion strategy and wisely allocate the budget.
If you communicate with clients over the phone, you may boost the business indicators by properly processing calls. The example of such success is the client of our partners, digital agency Soda Solutions. Thanks to the call analytics, the real estate company was able to set up effective marketing campaigns and analyze them. That led to the growth of conversion rate by 50$ and increasing the number of calls by 18%.
The case study of the online market of digital technology illustrates that low-frequency keywords can be way more effective than high-frequency ones. Let’s take a look at the experience of our client.
This case study illustrates how Ringostat helped the huge network of auto shops increase the service quality and determine the effectiveness of advertising.
If your business is based on phone calls, call tracking solves many tasks such as increasing the advertising effectiveness, optimizing a marketing budget and improving the service quality. The case of logistics company demonstrates which results you may reach by using call analytics tool.
Once upon a time, a perfect website existed in the perfect world. It was flawlessly convenient. It supplied a wide range of goods and services. The systems of online recommendations and price comparison also were very good. The shoppers made purchases online. Marketers measured conversions on Google Analytics and boosted sales. Sounds great, yeah? However, in the real world, things are different. Here’s the story of digital agency Promo.ua about how they managed a difficult project.
Like it or not, but working in e-commerce is impossible without the proper web analytics. That’s why our customer kabinka.kz set the goal to build an omnichannel analytics to control the efficiency of advertising costs and optimize their marketing budget. Let’s dive into their experience.
Building a high-quality web analytics can be a struggle. Digital experts still have a stereotype that it requires lots of specific tools. Our partner, internet marketing agency Promodo, breaks that stereotype. They managed to build the qualitative web analytics for their clients simply using Google Analytics, Ringostat call tracking service and Google Data Studio.
Let’s dig into the experience of two companies which used Promodo’s services.
What’s the secret of success for businesses? There isn’t a single answer to this question, but we know for sure that companies must be flexible and quickly respond to changes. Don’t be afraid to experiment, because the results can be absolutely unpredictable and give some valuable insights.
Together with our client, real estate prices aggregator ODome, we propose you to read about the bold call tracking experiments that opened our eyes on many interesting things. For example, we found out that clients with high income prefer to call to businesses. Find more useful insights in a case study.
What if advertising campaigns don’t lead customers and funds invested in them are wasted? Firstly, it’s necessary to determine the stage of marketing funnel when the potential clients decide to switch to other product, service or company.
It’s very likely that the problem lies in your sales department work, that how things were in company “Perfect”, our client engaged in design and output of metal-plastic constructions. After call tracking implementation it appeared that 65% of inbound calls were missed.
In the presentation below you’ll find how this and other problems were solved with call tracking from Ringostat.